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Interview with Paul Gillin

Conversations in Depth: A QRCA Views Podcast

Release Date: 12/07/2019

Thriving in Uncharted Times show art Thriving in Uncharted Times

Conversations in Depth: A QRCA Views Podcast

This Conversation in Depth podcast features Kay Corry Aubrey and former tech executive, TED speaker, BBC producer, and author Margaret Heffernan. Margaret’s latest book, Uncharted: How to Navigate the Future, is not only fascinating but very timely. Margaret says we can step back and learn from the very visceral experience of uncertainty that the COVID-19 pandemic threw our way.

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The Power of Business Conversation with Daniel Wolf show art The Power of Business Conversation with Daniel Wolf

Conversations in Depth: A QRCA Views Podcast

This edition of the QRCA Conversations in Depth podcast features Foster Winter’s conversation with Daniel Wolf discussing the Power of Business Conversation—from casual, informal conversations to structured strategy meetings. Some takeaways: Keep the elements of productive conversations relevant, alive, and available; address the benefits of casual office conversations even while working remotely; conversations are key to decision management and organizational development.

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Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders show art Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders

Conversations in Depth: A QRCA Views Podcast

Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.

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The Case for Qualitative Research Education show art The Case for Qualitative Research Education

Conversations in Depth: A QRCA Views Podcast

In addition to his position as managing partner of the Prell Organization, he is adjunct assistant professor at the George Herbert Walker School of Business and Technology at Webster University in St. Louis.

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Online Qualitative – Where We’ve Been and Where We’re Going: A Conversation with Jen Dale show art Online Qualitative – Where We’ve Been and Where We’re Going: A Conversation with Jen Dale

Conversations in Depth: A QRCA Views Podcast

QRCA luminary Jen Dale shares a fun conversation with Foster Winter about her 22 years in online qualitative research—the past, the present, and the future; the good, the bad, and the ugly!

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An Interview with Karen Mangia show art An Interview with Karen Mangia

Conversations in Depth: A QRCA Views Podcast

In this edition of Conversations in Depth, QRCA’s Luminairies editor Kay Corry Aubrey talks with Karen Mangia, Vice President of Consumer and Market Insights at Salesforce.com.

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Writing the Right Questions: An Interview with Kayte Hamilton show art Writing the Right Questions: An Interview with Kayte Hamilton

Conversations in Depth: A QRCA Views Podcast

Kayte Hamilton, recipient of this year’s QRCA Rising Star Award, joins host Foster Winter for a particularly timely conversation on transitioning to online qualitative work—how to think about wording, discussion flow, considering the final output, and other important aspects of online qualitative work.

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Interview with Martin Raymond show art Interview with Martin Raymond

Conversations in Depth: A QRCA Views Podcast

Martin Raymond is a Co-founder of The Future Laboratory, journalist and one of the world’s leading futurists. In this podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. Raymond describes how his team identifies trends by connecting with innovative people and how they use qualitative research, scenario planning, and storytelling to build frameworks of future trends

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What Marketers Need to Know about Human Bias: An Interview with Richard Shotton show art What Marketers Need to Know about Human Bias: An Interview with Richard Shotton

Conversations in Depth: A QRCA Views Podcast

Considered one of the most talented brand strategists in the UK, Richard Shotton is the author of The Choice Factory: 25 behavioral biases that influence what we buy. In this Conversation in Depth with QRCA’s Kay Aubrey, Rich points out that discussions about behavioral science and marketing usually include descriptions of many biases, but not enough talk about how to apply them.

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Interview with Sean Campbell and Scott Swigart  show art Interview with Sean Campbell and Scott Swigart

Conversations in Depth: A QRCA Views Podcast

Sean Campbell and Scott Swigart are the co-owners of the Oregon-based company, Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry- focused marketing and consulting.

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Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research. He also chairs the Social Media cluster for the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com. He is interviewed by QRCA reviews editor, Kay Corry Aubrey.