BTI #068: Top 7 Business and Marketing Predictions for 2020
Release Date: 01/03/2020
Your Watermarks Suck
Beyond the Image Podcast
The last time I dared talk about photographers using watermarks, I got a few (okay, a lot) of angry messages. But I hope this time you hear me out on why watermarking your photos is a futile effort that only satiates ego and does nothing to actually help your brand or business. https://jamespatrick.com/
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Getting Fired by Clients
Beyond the Image Podcast
By default we only want to share our wins and successes. The fear is that if we are open and honest about projects that don't go well or client experiences that are not stellar that it will somehow reflect negatively upon us. The truth is, when we only share the positives about our careers, it gives a false aspiration of what a creative career truly looks like. Throughout our careers we will lose more work than we will ever win. That is the simple math of it. And once we acknowledge that reality - we can begin to look at losses as not failures but as opportunities to learn and improve our...
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Photographers Give Terrible Advice
Beyond the Image Podcast
When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice. The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep others out of the industry they believe they are at the center of. In this episode I discuss what happened when a photographer made the mistake of asking for help. https://jamespatrick.com/
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Nightmare Photo Shoots **Halloween Special!**
Beyond the Image Podcast
I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer. Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences. https://jamespatrick.com/
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How to Ask a Photographer to Work for Free
Beyond the Image Podcast
Okay don't get too mad at me for this episode! It is not that I am encouraging photographers that they have to work for free. But I wanted to dissect how someone could professionally and respectfully ask a photographer to collaborate or provide services at low-to-no cost. https://jamespatrick.com/
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Competition in Photography
Beyond the Image Podcast
How do we best compete as photographers in a way that supports the community and industry as a whole? And what happens when photographers go against that supportive environment and try to harm other's businesses? In this episode of the Beyond the Image podcast, host James Patrick discusses both sides of competition from healthy to unhealthy. Connect with James Patrick at https://jamespatrick.com/
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When Should Photographers Work for Free
Beyond the Image Podcast
When should photographers work for free? If you've followed me for anything length of time, you've seen the numerous videos and posts I've done about cheap clients trying to take advantage of photographers. You would, no doubt, asssume I would be diligent about saying that no photographer or creative should ever work for free. But that is not what I feel at all. In this episode of the Beyond the Image podcast, I chat about the times when photographers and creatives should consider taking out the camera without being paid. What do you think? Connect with me on my website or Instagram
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Creating Your Style as a Photographer
Beyond the Image Podcast
When we think about creating our style as a photographer (or any creative professional) what we intially think is that we have to niche down who our core market is and the type of work we will be focusing on. And we are not wrong to think that. But surprisingly, there is actually a tremendous amount more we can do to define our style as a creative. In this episode of the Beyond the Image podcast, host James Patrick discusses a myriad of ways that photographers, videographers and fellow creatives can begin the process of defining and carving out their unique style to help them stand out from...
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Camera Settings for Various Situations
Beyond the Image Podcast
In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots. From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed. In addition, James reviews recommended camera settings to help work more efficiently when doing your photo shoots. Connect with James at JamesPatrick.com or IG @JPatrickPhoto
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Questions to Ask Before Pricing Your Photography Services
Beyond the Image Podcast
"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong. But what about those times when a genuine client approaches you with a real project? How do you help ensure you are best equipped with all of the right information to help you make an accurate price proposal and bid so you ultimately win more work? In this episode I talk about specific questions you should consider asking your...
info_outlineMISS THIS EPISODE AT YOUR OWN RISK! Having foresight into business and marketing trends can be critically important for the growth of yourself as an entrepreneur and the brand you are working to elevate. However, it is not enough to know about what is upcoming, you have to then take action.
In this episode of the Beyond the Image podcast, host James Patrick discusses the top 7 business and marketing predictions he foresees for 2020 and what you as the listener need to be doing to start integrating one, if not multiple, of these into your business planning efforts for the year.
Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur!
ALSO... if you are looking to rapidly accelerate your business trajectory in 2020, then you need to apply for the Get Amped Mastermind! This year long coaching and mentorship program will give you the information, connection and resources to unapologetically level up your business growth in the new year. Apply today at www.GetAmpedMastermind.com