CarlGould-#70secondCEO-What will Your Customer PAY for?
Release Date: 01/09/2020
Carl-Gould-#70secondCEO-Turn Our Client Relatioship on its Head
Carl Gould #70secondCEO
Turn Your Client Relationship on its Head Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need to turn the traditional customer client relationship on it’s head a little bit. Pre-COVID you had a certain agreement, a certain culture, a certain engagement type with your clientele. Well post COVID that might not be fully sufficient it might just not be, that’s where you're going to have to deal right now and in most cases post-COVID is not gonna be the same as pre-COVID and you’re gonna have to upgrade,...
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Carl-Gould-#70secondCEO-What's Going on in The Clients Life NOW, That Makes Calling You Urgent
Carl Gould #70secondCEO
What's Going on in The Clients Life NOW, That Makes Calling You Urgent? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment, write down what are the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry? So how would you know that? So think of the customer, negative customers review you’ve gotten, or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or...
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Carl-Gould-#70secondCEO-Organizational Chart-Part 3
Carl Gould #70secondCEO
Organizational Chart - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once you have gone through this exercise, you will have done a number of things. First of, you will have created all of the job descriptions and within the business because you've listed the tasks that you've gone through, and you've put your name next to each one. Soon you will change the name because your goal and your job thereafter when working with your mirror with your strategic partner is your goal and your task is to fire...
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Carl-Gould-#70secondCEO-OrganizationalChart-Part 2
Carl Gould #70secondCEO
Organizational Chart - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating the structure for your business because you will learn what are the tasks that you can delegate and which you cannot and soon you will start handing off these tasks to other people. We'll organize those tasks later ,for now put them in your journal, put them in your notebook over the next 18 over the next two weeks, list those tasks and the time that it takes to do those tasks and let me give you an...
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Carl-Gould-#70secondCEO-OrganizationalChart-Part 1
Carl Gould #70secondCEO
Organizational Chart - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You'll notice as you look at the organizational chart, there is you on top, the CEO, you're the CEO of me Incorporated. And on the left hand side, as you look on your page, that's all the activities of the business that bring in customers and cash. That's the D and the I side of the organizational chart, anything that brings it in and on the right side is the S and C part of the organizational chart and that's everything that keeps...
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Carl-Gould-#70secondCEO-Is Business Rocket Science-Part 3
Carl Gould #70secondCEO
Is Business Rocket Science - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In order to get that maximum lift, in order for you to maximize the launch of your business, you want to become what we call an MVP organization. How do you do that? You complete the stage 1 planning that we’ve laid out for you and you want to complete the stage 1 planning that we were refer to in the coming chapters. Become an align, resolve organization based on your dreams, your vision, your mission, your values and your...
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Carl-Gould-#70secondCEO-Is Business Rocket Science-Part 2
Carl Gould #70secondCEO
Is Business Rocket Science - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won’t allow for as much energy to go outward because if you have a lot of mass that means there’s a lot of internal energy and you want to minimize the internal energy so you can give the most...
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Carl-Gould-#70secondCEO-Is Business Rocket Science-Part 1
Carl Gould #70secondCEO
Is Business Rocket Science - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is...
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Carl-Gould-#70secondCEO-The Real World-Part 3
Carl Gould #70secondCEO
The Real World-Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So they joke with me and (unclear) like so did you take your vitamins today or you know whatever–so I put in on there because the smart phones I think I’ve been and the recurring appointment and technology has been one of the best things ever to help us organize our lives, our smart watches are getting there too just unbelievable but I’m–what I do at the beginning of every years as I’ve–I plan all of my me stuff first and...
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Carl-Gould-#70secondCEO-The Real World-Part2
Carl Gould #70secondCEO
The Real World-Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Get up in the morning and I have a couple of routines. I do some stretching, I got some challenges with my back, I had an inversion table at home that I use but I’m listening to my goals, what’s important to me all morning. There’s certain music that I play where the streets have no name that was right, man in the box, I got some—I have music that keeps me going and then when we—when I get in the car in the morning or I’m...
info_outlineWhat is worth more, the product or the relationship with the brand? Listen and find out...Carl Gould your #70secondCEO.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10 year-old is not going to pay or travel to go and see Warren Buffett. She already has an old guy in her life, she doesn’t need another one. That’s what she would say. Right, however if I would allow her to go to see her favorite pop star, she’d pay for that, right. She’d empty the piggy-bank for that, “I’ll go, I’ll travel.” Right, because that’s important to her. So, don’t fall in love with the...quick story. I was going to take my daughter to her favorite pop star, right, the ticket was $75. An in-person handshake before the concert was $1,600! So what are we paying more for here folks? The music or the relationship with the brand? Ah ha, yeah, that’s what I thought too. Alright so, we didn’t go by the way. We chose another adventure for her birthday. We kind of considered doing it until she said, “I want to bring my friends.” Ha, ha no chance, not paying 10 grand for 4 handshakes, not gonna happen! Alright, I’ll buy you plenty of downloads of music for that, but we’re not going there. Right, so think about it again, think about falling in love with your customer, and giving your customer access to the products and services that would be meaningful to them.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.