Libsyn Directory

BTI #071: How to Build a 7 Figure Membership Site from Scratch with Alison Lumbatis

Release Date: 01/23/2020

Beyond the Image Podcast

I honestly thought that just by owning a pack of color gels that my photography career would immediately be transformed and I would instantly be more creative, professional and respected. Spoiler alert - all I learned at first was that I didn't know squat about how to use gels effectively. In this episode I talk about the steps I personally took to actually learn how to use gels from lighting backgrounds to creating atmosphere to accenting a subject to actually working as the key light and beyond. Next week I am going to be hosting a live workshop at The Hive Studios showing you how to...

When the Client Sucks… and When They're Actually Right

Beyond the Image Podcast

As a creative, dealing with difficult clients is inevitable. From unrealistic Photoshop demands to impossible shoot conditions, I've seen it all. But sometimes, the problem isn't the client—it’s us. In this episode, I dive into real-life client horror stories, unpack when the client truly does suck, and discuss the critical times when they have every right to be frustrated. Whether you're a creative professional or a business owner hiring creatives, this episode will change the way you handle client conflicts—on both sides of the transaction. Tune in to learn how to navigate tough client...

Photographing for Phoenix Magazine with Mirelle Inglefield

Beyond the Image Podcast

I am delighted to be joined by the Art Director of Phoenix Magazine, Mirelle Inglefield who I had on the podcast back when we first launched the show. In this new conversation - we dive into a behind the scenes look at the entire production of the latest issue of the magazine, The Top 100 Dishes of Arizona, which I was grateful enough to photograph the cover. From the initial conception of the massive editorial feature, to how the magazine hired out various creatives to write and photograph the pieces, to what led to the cover selection for the magazine. This episode gives valuable insights on...

I won't sign a contract unless this is included

Beyond the Image Podcast

I've been looking over my contracts that I send out to clients prior to a commercial campaign and have honed in on two specfic areas that are non-negotiables for me as a professional photographer. In 20+ years of business, these two sections are vital to reduce client confusion, add clarity to project deliverables and eliminate lost revenue of work we would have done without additional pay. https://jamespatrick.com/

Best Photo Lighting Equipment for Location Shoots

Beyond the Image Podcast

I get asked (a lot) about my recommendations for lighting equipment. For most of my career, my answer has always been "just buy whatever you can afford." And more than two decades into my career, my stance on that has not changed. Get what you can afford and you will find ways to make it work. Also, gear does not make the photographer nor improve the shot if not used correctly. That being said - I recently have found myself only using a few pieces of gear every single time I shoot on location. In fact, I am using these pieces so often and enjoying them so much that I've actually started to...

Top 10 Predictions for the Photography Industry in 2025: Trends, Teach and Opportunities

Beyond the Image Podcast

The photography industry is evolving rapidly, and 2025 promises groundbreaking changes! In this episode of the Beyond the Image Podcast, host James Patrick breaks down his top 10 predictions, highlighting key trends shaping the future of photography. Discover how AI-enhanced portraits, vintage aesthetics, and mixed-media film are transforming creative expression. Learn why commercial campaigns with bold contrasts and vibrant colors are rising, while paid editorials are on the decline. Explore how 360-degree immersive content, VR integration, and video add-ons are reshaping client expectations,...

Rejected or Accepted? Results of 100 Publisher Pitches

Beyond the Image Podcast

I had, what I believed to be, a good idea for a new book. Unlike my first three books which I self published and self produced (two of which became best sellers), for this book concept I wanted to go the traditional publisher route. So I crafted a full length proposal and sample manuscript that detailed out the focus of the book, why it was unique and relevant in the marketplace as well as a multi-faceted marketing plan for the launch of the book to ensure its success. I then took that proposal and I sent it out more than 100 times. I sent it off to book publishers as well as to a bevy of...

No BS Approach to Business Development with Vanessa Joy

Beyond the Image Podcast

Business development is likely the most stressful element of a photographer's career. Having to market and sell while navigating the relentless fear of rejection is what separates those who are able to successful grow their careers from those who continue to struggle. Well, let's fix that, shall we? My guest today on the Beyond the Image podcast is Vanessa Joy. She has worked with thousands of photographers not only in mastering their craft, but to actually build a sustainable business. Vanessa is a Canon Explorer of Light and has generated a multi-million dollar photography business working...

[FREE GUIDE] Legacy Planner Annual Goal Strategy Guide

Beyond the Image Podcast

The last planner you will ever need! Plan out your year, months, weeks and days with The Legacy Planner to get more done, stay on track and chart out your most successful year ever! Why do some individuals seem to possess the capacity to consistently achieve great things in their lives, while others tend to struggle? Perhaps you have wondered the same thing and questioned what specifically separates the two groups. If we are to believe musings from the infinite parade of social media memes, then each of us are already abundant with endless potential. Yet despite that potential, for some...

I Got Scammed

Beyond the Image Podcast

Early in my career I got scammed by a client who hired me to photograph an event for his company, and then never paid me. His company eventually disappeared and two decades passed until I came across him again. He had relocated, launched a new company and was on the cover of a pay to be featured magazine. What happened next with the magazine was really interesting. [NEWS] The Legacy Planner is newly updated for 2025! Get your copy now at

More Episodes

For many of us, our entrepreneur journey starts by trading our time for money. We work exclusively by giving our time in exchange for compensation. However, the resulting issue is we either hit the ceiling of running out of time or we eventually max out how much we believe we can charge for our time.

When we hit that point we then enter into a new phase of seeking to create additional income streams that do not require we trade hour for dollar. One of those avenues is launching a membership site for recurring and residual income.

Our guest today on the Beyond the Image podcast is Alison Lumbatis who went from running a blog she started as a personal project to launching and scaling a membership platform, Get Your Pretty On, that in only a few short years is earning 7 figures.

In this episode, host James Patrick and Alison discuss the journey she took to create her personal platform, how she targeted her audience's pain points, the importance of trusting your voice, how she cross marketed, why consistency beats luck, the value of scarcity, the various membership site monetization and sales strategies, how to engage and include members into the process and why you should seek to own all of your assets in the development of your own membership site.

This episode is perfect is you are ready to, or even curious about, launch your own membership site and the most effective ways to scale its growth.

CONNECT WITH OUR GUSET ALISON LUMBATIS
Website: GetYourPrettyOn.com
Instagram: @_getyourprettyon

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur!

Thanks for tuning in!

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