058 - Get More Google Reviews Using PODIUM with Taylor Cutler
Release Date: 01/25/2020
380 - Future-Proofing Your Podiatry Practice with David M Frees (Red, Blue, Purple Teaming)
Podiatry Legends Podcast
David M Frees returns to the Podiatry Legends Podcast to share a powerful strategic tool borrowed from the military: Red Team, Blue Team, and Purple Team thinking. We discuss how podiatry businesses can use this method to identify vulnerabilities, defend against threats, and uncover growth opportunities – creating a more resilient and profitable practice. Learn more about Dave's Training at . 9 Key Takeaways from this Episode: The Red Team’s job is to identify vulnerabilities and potential attacks on the business. The Blue Team focuses on defending the business and finding growth...
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379 - The Loneliness of Leadership: Why Business Owners Need Support
Podiatry Legends Podcast
In this solo episode of the Podiatry Legends Podcast, I open up about the often unspoken reality of running a podiatry business: the loneliness of leadership. While you may be surrounded by patients and staff daily, the emotional weight of being the decision-maker, problem-solver, and motivator can feel isolating. I share personal experiences of burnout and the invisible pressure to always appear composed, even when doubts creep in. But there’s a way through it, and it starts with connection. I explore how support networks, whether through mentors, mastermind groups, or peer circles,...
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378 - Neuropathy, Cancer and A Career Pivot: The Dana Cardinas Story
Podiatry Legends Podcast
Dana Cardinas loved podiatry, and she was damn good at it. But a surprise diagnosis of idiopathic ulnar neuropathy, followed by a shocking discovery of Stage 3C colon cancer, forced her to step away from the profession she adored. In this episode, Dana opens up about how she handled early retirement, battled cancer, and found purpose again through helping others and launching a new business, . From laughing down clinic hallways to launching a neuropathy support group that’s changing lives in , Dana proves that purpose doesn't end with a job title. If you’re a podiatrist, business...
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377 - 33 Years in Podiatry and Loving it with Dr Patrick DeHeer, DPM.
Podiatry Legends Podcast
In this episode, I sit down with Dr. Patrick DeHeer, who shares his incredible 33-year journey in podiatry, from treating NBA players with the Indiana Pacers to performing life-changing surgeries in Haiti and the Philippines. We talk about innovation in podiatry, global medical missions, and why teaching the next generation keeps him inspired. We also explore leadership, international outreach, his invention of the Aquinas Brace, and why he’s more excited than ever to lead the profession forward. If you’re a podiatrist or healthcare professional looking for a dose of purpose, passion,...
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376 - The LET THEM Theory Book Debate
Podiatry Legends Podcast
IS THE LET THEM THEORY RIGHT FOR YOU? In this episode of the Podiatry Legends Podcast, I host an open debate about The LET THEM Theory by Mel Robbins. I’m joined by Carly O’Donoghue, who loves the book, and Elan Silver, who has a few issues with it. Together, we unpack the real-world relevance of this viral mindset theory for podiatrists and business owners alike. What is the LET THEM Theory? At its core, Robbins encourages us to stop trying to control other people’s reactions. Whether it's a patient, staff member, or family member—"let them" react how they want. It’s not your...
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375 - Shockwave Therapy Secrets: What Most Podiatrists Are Missing with James Ferrie
Podiatry Legends Podcast
I’m joined once again by musculoskeletal podiatrist James Ferrie to talk all things shockwave therapy. James delves into what he’s learned over 14 years of clinical experience, including the crucial role of timing, the difference between radial and focused shockwave, and how to maximise outcomes. If you’ve got a shockwave device gathering dust or you’re using it the same way on every patient, this episode is for you. This is one of those episodes you’ll want to listen to more than once. “The same intervention can have a completely different outcome depending on the timing.”...
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374 - Property Investment, Boutique Wine & Calculated Risk-Taking with Mark McGill
Podiatry Legends Podcast
In this week’s episode of the Podiatry Legends Podcast, I had the pleasure of chatting with Mark McGill, an award-winning real estate agent, property investor, boutique winemaker, Airbnb owner and calculated risk-taker. Mark’s story is inspiring because it’s real. He’s not just doing one thing; he’s doing business and life on his terms. For podiatrists and entrepreneurs alike who want more freedom, impact, and joy from their work, there’s a lot to learn here. “Love the one you’re with; that goes for staff and clients.” - Mark McGill. If you like great...
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373 - Podiatry Student Recruitment Research and Unity in the Profession
Podiatry Legends Podcast
Regardless of the country you live in we all face the same inssues. What does the future of podiatry look like? In this episode, I speak with three influential podiatrists from the US, Dr Ben Pearl, Dr Patrick Deheer and Dr Patrick Agnew, about the profession’s past, its current challenges, and how we can inspire more students to choose podiatry as a career. We delve into marketing strategies tailored towards potential students, the importance of ongoing research, and how to silence internal negativity and foster a more unified profession. 7 Key Takeaways Podiatry is facing...
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372 - Unlocking the Power of the Neurosensory Foot with Dr Emily Splichal
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I sit down with Dr Emily Splichal to explore the neurosensory foot and how it’s revolutionising podiatric care. Emily shares her incredible transition from traditional surgery to functional, sensory-based podiatry, revealing powerful insights about the role of nerve stimulation, fascia, and patient empowerment. Whether you're a seasoned podiatrist or just curious about the future of foot health, this is one conversation you don't want to miss. "You don’t need to be barefoot all the time. You just need to wake up your feet every day."...
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371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I chat with Abid Ali, a musculoskeletal podiatrist from Coventry, UK, about his journey from the safety and predictability of the NHS to the unpredictability of private practice. Abid is the owner of the and also runs . Takeaway Points: Embrace biomechanics for better patient outcomes and a holistic approach. Mentorship is crucial for professional growth and avoiding common pitfalls. A successful practice depends on combining clinical skills with sound business knowledge. Innovation and keeping up with new treatment...
info_outlineEvery podiatry business wants more new patients and throwing thousands of dollars each month at Google Ads is not the answer. It may seem like a smart thing to do because others are doing it, but there is a better way to market your podiatry business that will save you money ($) and give you better results.
Taylor Cutler is the Head of Marketing at Podium Australia, and today we discuss how you can improve your online reputation, generate a constant flow of positive Google reviews and the benefits of using one platform to communicate online with your patients.
PODIUM is a rich communication platform that health practices use to communicate back and forth with their patients via text messages. It can be used for appointment reminders, setting appointments and generating online Google reviews.
Modern Consumers and Patients
Our podiatry patients are no different from other consumers, they want convenience, and they want instructions to be easy to follow.
Amazon and other online retailers have taught consumers they can order almost anything and with just a few clicks of the keyboard have it delivered to their door, and they want this type of convenience across the board.
How Are Patients Finding You?
Online bookings are now commonplace, yet some people still want that personal touch and prefer to talk to someone on the phone, but even these people are finding you online.
They are not staring at a billboard on the side of the road and typing in your phone number.
Simple SEO
If you have good SEO (Search Engine Optimisation), you’ll get more people finding you online when they search, and there are two types of SEO, Normal SEO and Local SEO.
WARNING: Some companies throw around terms like metadata to try and confuse you and make you think you need an agency, and you don't.
Smartphones - The Disruptor
The smartphone has been the biggest disruptor to how we search for information. Not too long ago if you wanted to search for a business or service, you would have to wait until you get back to your computer at home or work, but now everything you need is in the palm of your hands.
Micro-Moment (termed by Google)
A micro-moment is when a person is in a moment when they WANT to BUY or DO something, and as business owners, we need to take advantage of these moments.
This is why Local SEO is way more critical than Normal SEO.
"When someone does a local search on their smartphone, 76% will visit a physical place within 24 hours of that search, and 28% of those people will make a purchase".
Google My Business Listing
When someone searches for a Podiatrist, you want to be in the top three of the local business search. Being on page one is less important these days.
How can you get in those top three spots?
- Relevance (are you a podiatrist, so that's easy)
- Distance (how close are you to the person searching)
- Prominence (how prominent is your business)
Prominence is based around your online reputation. How many online reviews do you have and how often are they coming in?
You have no control over Relevance and Distance, so the only thing you can control is your Prominence.
4 Factors with Local Search Rankings
- Recency (When was the last time you received an online review)
- Frequency (How often are the reviews occurring)
- Quality (Did they leave a star rating or did they write a well-written review using keywords Google looks for, like BEST podiatry clinic) )
- Quantity (how many reviews do you have)
Once you understand the importance of getting reviews, you need to start inviting your patients to leave an online review, and you need to ask everyone, not just suitable patients.
How Can You Make The Process Frictionless?
The modern consumer wants the review process to be convenient and super easy to do. If there are too many steps involved, they will not do it.
PODIUM uses text messaging via their app because text messages have an open rate of 99%, and most occur in the first three minutes.
Set the Expectation
You cannot just send a text to a patient asking for a review without first explaining the HOW, WHEN & WHY.
Patients have a sense of empathy and like feeling important, and if you explain what to do, they are extremely more like to leave a review.
Your Team
You could have the best review process in place (like using PODIUM) and still not get good reviews because your team give poor service, so everyone on your team needs to be well trained and wants to be part of the team.
2 Things You Should Do Immediately
- Claim your Google My Business listing and make sure you own it and if it's not set up, create it. Just type in Google my business (This is the beginning of your local search optimisation)
- Make sure all your name and practice details are consistent on all online profiles and websites.
Google Ads Versus Rankings
Google Ads do work, but a lot of patients will quickly move past them and look at the businesses below in order as they are ranked. What do you do when searching?
If you rank below 3.2, patients will move straight past you and onto the next listing. You should have a ranking higher than 4.0 because often Google excludes businesses from specific searches if they fall below 4.0.
The magic number is 4.9
"One of the dumbest things you can do is buy reviews because Google can blacklist you".
If you have any questions about this podcast, please email me at
Show Sponsor is Podium
If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
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Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
Podiatry Business Mentoring
If you and your podiatry business need help with marketing and business systems, please email me at and let's see where I can help, or visit the coaching and mentoring section of my website.
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It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
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It's No Secret with Dr T. Podcast
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.