Carl-Gould-#70secondCEO-Winter Is Not the Time to Discount
Carl Gould #70secondCEO
Winter Is Not the Time to Discount Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There are two categories you fall into as a provider. You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using what I would call fall or autumn pricing strategies. You are discounting, major no-no in winter. Not discounting, okay? You don't want a discount. You have promotions and you can have tiers of pricing. You don't want a discount. Here's...
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Carl-Gould-#70secondCEO-Customers Must See Your Commitment
Carl Gould #70secondCEO
Customers Must See Your Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy. Because it'll, now, and here's one of the areas your consumers can sniff you out. So I've had a few one-on-one conversations with a number of you yesterday, and I can sniff you guys out, right? They're so easy to find, and consumers can sniff you out as well. They can tell are you running your business from convenience or...
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Carl-Gould-#70secondCEO-Winter Cycles Favor the Experts
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter. So do consumers. So we want to run our businesses knowing that we can understand that what people are looking for in leadership, got to be authentic, right? Technology has educated consumers to the point that they can smell bullshit a mile away, right? If you're not really...
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Carl-Gould-#70secondCEO-Find Money in Your Blindspot
Carl Gould #70secondCEO
Blind Spots: Where Your Business Leaks the Most Money Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Results people sometimes struggle with their system’s people. Relationship people sometimes struggle with the detail’s people. Now again, I’m pretty sure this doesn’t happen in any of your businesses, but again you have heard a rumor this can saddle some other companies. Ok, and so, we want to be aware that we’re not saying we’re not in the camp of work on your weaknesses all day long so you can become a...
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Carl-Gould-#70secondCEO-It’s Not About Millennials or Gen Z—It’s About Commitment
Carl Gould #70secondCEO
It’s Not About Millennials or Gen Z—It’s About Commitment Hi everyone. Carl Gould here with your #70secondCEO. Just a little over a one -minute investment every day for a lifetime of results. No employee is bigger than the business, right? And think about this for a moment. You know, when you hear people talk about hiring and getting good talent, they say, well, millennials are so entitled and Gen Zers, they don't even come to work, right? They've never made a mistake. They've never showed up, right? But think about it. How many employees do you have? 10? 20? How many of you...
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Carl Gould-#70secondCEO-Getting Past the Gatekeeper The Owner Always Answers
Carl Gould #70secondCEO
Getting Past the Gatekeeper: The Owner Always Answers Hi everyone, Carl Gould here with your #70secondCEO. So hard to get through the gatekeeper. Who's not there? The employees? Who is there? You are. I said you want to find the owner? Just call off-peak hours. Because the phone probably rings to them anyway. Because no one else will own it and they don't want to miss a sale. I said the owners are easy to find. It's the employees that are harder to find. So we need to get past that. Never was there a better example than when Elon Musk bought Twitter. On the day that Elon Musk...
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Carl-Gould-#70secondCEO-The Real Difference Between Owners and Employees
Carl Gould #70secondCEO
The Real Difference Between Owners and Employees Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, a main question we’ll ask an owner is, ‘What keeps you up at night?’ Oh my God, and the list is like this long! You know when we ask your team, ‘What keeps you up at night?’ You know what the number one answer is? ‘I sleep fine.’ Seriously, they’re like, ‘What keeps me up at night?’ Nothing, I don’t know, what are you talking about? ‘Well, I got kids, you mean that?’ No, I mean what keeps you...
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Carl Gould - #70secondCEO - Find the Weak Link in Your Business Chain
Carl Gould #70secondCEO
Find the Weak Link in Your Business Chain Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results. Here we go, let’s talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, ‘it’s a train wreck!’ And 10 being, a ‘finely tuned machine.’ I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the toughest constraint in your business. So, take a moment, write down: What is the...
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Carl Gould-#70SecondCEO- Muddy Fish or Clean Fish: Understanding Your Business Style
Carl Gould #70secondCEO
Your Business Style: The Muddy Fish vs. The Clean Fish Muddy Fish or Clean Fish: Understanding Your Business Style Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. You’re results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the...
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Carl-Gould-#70secondCEO-The Leader Is Always on the Hook
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a difference between responsibility and authority. You will delegate authority, but never responsibility, right? At the end of the day, you're still in charge of your team. Your team screws up a year from now, it's on you. Now, authority is, okay Dan, I give you the authority to make this decision. You bring us to this point in the project and so-and-so will take over from there, so-and-so will take over from there. But the result or the achievement...
info_outlineHow to write strong content Part 2...Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
So, that is, I’ve found that format works good and all those - Forbes does it with all their articles that way. Or their main articles there, somebody who does kinda the generic stuff and then they tell you “you fill in that, you fill in this, you fill in that”. And so they get like a business writer to kinda write start and finish and their almost always the same format, it either starts out with “Billy used to do this, but now as a result he does that, is this you?” And then, expert, and then they finish it. Story, expert - story, problem statement, expert, conclusion, is kinda how they format it. 700 words is their preferred length, that’s what they say, umm and that’s how they format it. And that seems to work pretty good, so everybody’s just been doing that a lot recently.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.