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073 - Dave James Video Tips Every Podiatrist Should Use
Release Date: 04/14/2020
392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone
Podiatry Legends Podcast
Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...
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391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson
Podiatry Legends Podcast
This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and “Super Lawyer” from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master’s degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting...
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390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney
Podiatry Legends Podcast
This week, I’m joined again by Dr Patrick McEneaney, DPM from . Patrick shares how he’s grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn’t failure;...
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389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees
Podiatry Legends Podcast
What happens when you take the Red, Blue, and Purple Team Strategy and apply it inside a podiatry clinic? In this episode, I share what I learned firsthand while running this creative exercise with a clinic team, and how it revealed new insights into teamwork, reputation, and readiness. Joined by Dave Frees, we also unpack how AI can help clinics think smarter, act faster, and build lasting resilience. If you want a deeper understanding of this concept, please go back and listen to Learn more about Dave’s training at . If you found this episode helpful, share it with another...
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388 - Risk and Reward: What Every Young Podiatrist Can Learn from Ben Wilkinsons Career
Podiatry Legends Podcast
If you're a younger podiatrist considering business ownership at some stage in the future, see what happens when you trust your gut and take a calculated leap. That’s exactly what Ontario Chiropodist (Podiatrist) and owner of , Ben Wilkinson, did, moving from employee to clinic owner in just a few short years. In this episode, Ben shares how he rebranded his business twice in less than a year, embraced innovation with 3D printing, and grew a thriving clinic culture built on positivity and professionalism. “The business name is such a big part of the business, but people shouldn’t...
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387 - How Poor Communication Destroys Trust (Part 2) with Dr Fern Kazlow
Podiatry Legends Podcast
This is Part Two of my conversation with Dr Fern Kazlow, clinical psychotherapist, business strategist, and mentor to high achievers, based in New York, USA. In this episode, we explore her Resistance Paradox™, how to understand your own patterns, and why changing your mindset starts with compassion. We go beyond communication and dive deep into resistance, beliefs, and the psychology of change. We discuss how high achievers get stuck, why old patterns hold us back, and how to lead and live with more clarity and connection. If you haven’t heard Part One yet, go back and check it out; it...
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386 - How Poor Communication Destroys Trust (Part 1) with Dr. Fern Kazlow
Podiatry Legends Podcast
returns to the podcast, and we dive into the critical role communication plays in building trust with our patients. This is Part One of our conversation, where we focus on how poor communication can damage connections with patients, staff, colleagues, and also family and friends. We also examine the dangers of outsourcing, particularly when it comes to compromising your authenticity, and why connection-powered business is the future. PLEASE, take a look at my . Eight Key Takeaways from (Part One) Poor communication directly decreases trust and weakens patient loyalty. Human...
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385 - THE ENERGY AUDIT: How to Reclaim Time, Focus and Motivation in Your Work Week
Podiatry Legends Podcast
In this solo episode, I introduce the concept of The Energy Audit, a simple weekly reflection that helps podiatrists identify what fuels them, what drains them, and how to realign their schedule for better focus and motivation. Ending the week mentally flat and emotionally drained is not uncommon, and more often than not, the problem isn’t time management. It’s energy management. In this episode, you'll discover: The 4 energy zones that shape your week: recharge activities high-energy work low-level essentials, and energy vampires (the blood suckers) The most...
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384 - Nothing But the Tooth: Lessons Podiatry Can Learn from Dentistry
Podiatry Legends Podcast
My guest today is Jonathan Small, and this is his 14th appearance on the Podiatry Legends Podcast, and probably most controvesial. This time, we dive into a bold comparison: podiatry versus dentistry. We discuss why podiatry must stop underselling itself, the dangers of low-cost clinic setups, and how adopting a dental-style model could elevate the profession. From training standards and fees to public perception and professional respect, this episode is a call-to-arms for podiatrists everywhere. If you’ve ever wondered why dentistry commands higher fees and greater status, tune in as...
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383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden
Podiatry Legends Podcast
Finding reliable locum cover has always been one of the toughest challenges for podiatry clinics. In this episode, I speak with Hayley Uden about her groundbreaking app, , which simplifies the entire process. From automated invoicing and quick payments to flexible opportunities for podiatrists, is changing how we think about staffing. Tune in to hear how this app could make your professional life easier and more rewarding. Seven Key Takeaways Locuming in podiatry has lacked a centralised, transparent system. connects clinics and locums directly via an easy‑to‑use app. The app...
info_outlineDave James is a UK based Podiatrist & Business Coach, and previous guest on this podcast (Ep 007). I asked Dave to come back onto the show to talk about a topic that I know is extremely important but often avoided by many people, myself included, and that's using video to grow your podiatry business.
Dave shares some straightforward tips that will give you the confidence to start shooting video almost immediately, and I know this for a fact because that's what I did straight after we did this recording. That's how simple Dave's make it all sound.
On this episode we discuss:
- Why being the real you is what people need to see. Be authentic.
- Shooting video is as easy as grabbing your phone, pressing record and hitting upload. Editing is not required.
- If you overthink it, video is not easy, but it is still simple to do
- Why people don't shoot video is because they are concerned they:
- Sound funny
- Look funny
- And don't have anything to say
- Important to remember, no one sees you the same way you see yourself.
The Haters
When you shoot and upload a video, you're putting yourself out there for everyone to see. The people who like you will find you but so to will the people who don't like you.
"You can't control what others think; you can only control what you put out there, not how people react".
This is why you should never take advice from someone that is not fighting the same battle as you. If you're criticised it will be from someone that is not shooting video themselves, so do not listen to them.
It's Important To Be The Real You
If there is any incongruence between you on video and you in real life it will be noticed, and it can cause an unconscious unease. People can smell when you're trying to sell something.
Patients will feel uncomfortable with you and not know why, so always be the real you on video.
ZMOT - Zero Moment of Truth
Google refers to the zero moment of truth as the moment in the buying cycle when the patient, customer or client researches a product, often before the seller even knows that they exist and decides that yes, they will do business with you.
Authentic videos will help move the ZMOT along faster.
Finding Video Content
Podiatrists are often confused about what they should talk about on video and Dave offers some simple advice.
Every time a patient asks you a question, write it in a journal, no matter how simple the subject and these are the topics of your videos.
"If you see 15 patients per day, it's highly probable you will be asked 15 questions. Answer the questions; there's your video content."
When you post a video:
- Someone may say you're a twat.
- Someone may say thank you very much.
- But someone will say can I ask you another question? And that's what you want.
It's as simple as:
- Deciding on your content (patient questions)
- Simply pick up your phone and start recording.
- Little to no editing, and there's no need for flashy introductions and transitions.
- Upload
Avoid Overproduction
If you overproduce your videos with intro and transitions and too much flare, it disconnects you from the person watching the video. You want them to see you as real.
You want to create a regular conversation using ordinary day-to-day words, looking around like you would in a natural conversation, that's your goal.
The more barriers you create trying to be perfect, the harder it will be for you to do.
Good Quality Sound
When you are recording a video, lighting, background etc. are essential, but not as important as the sound quality. If recording video on your phone outside, be aware of the wind.
Captions are also important as a very high percentage of people watch a video without sound.
Final Things To Think About
- How much time have you got?
- How much effort do you want to put into it?
- What is it you want to say?
- And how do you want to say it?
If you have any questions about this episode, please email me at tf@tysonfranklin or reach out to Dave James at hello@davethecoach.co.uk
You can also connect with Dave James via his website davethecoach.co.uk and on his Facebook page Positive Pod - Fully Booked Foot Business.
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