074 - Dr Patrick McEneaney 8 Business Tips During COVID-19

Dr Patrick McEneaney was my guest on Ep 048: Rapid Business Expansion, (Nov. 2019), and since then he has purchased three more podiatry businesses, right in the middle of the COVID-19 pandemic? What was he thinking?

Is he crazy, or is he a genius? I'll let you decide, but one thing I can tell you for sure is that Dr McEneaney is a passionate podiatrist and is not guided by money, he loves life and enjoys what he does every day at Northern Illinois Foot & Ankle Specialists.  

On this episode we discuss

• Innovation that will come out of this pandemic and how we will benefit
• When to implement and not implement new systems 
• Spotting Opportunities: They come up all the time, but it's essential to work with your team and look at the numbers, is it worth what they're asking, and can we infuse into this business to make it better and more valuable? 
• Knowing when to say NO 

8 Business Growth Tips For COVID-19

1. Do not panic - a lot of people will have fear and anxiety, but it is important to remember it will go back to normal at some stage, we just don't know when. 
2. Work with your team - look at agenda items from the past that have never gotten done and start tackling them. You may never get this sort of time opportunity again.
3. Be adaptable - you’ve got to learn how to take on new challenges (telehealth) 
4. Look at equipment purchases - vendors are struggling as much as we are, so ask for discounts. Leverage to your advantage.
5. Protect your cash flow and prepare for a rainy day - you cannot assume you’re always going to be making a lot of money.
6. Preparedness - you've got to be ready for things to go wrong and you need to have adequate insurance in place. Pandemics don't occur every day, but other disasters do. 
7. Utilise your services - what services are available to you right now that you are under-utilising? Find a way to keep them top of mind and work them into your daily routines more. 
8. Commence new services - what can you learn that will give you more treatment options and skills, or can you bring on a new team member who can provide the expertise you do not have. 

"You don’t need ten of you; you just need a few of you and other people who are a supporting cast who can do other things that you either can’t do or don’t want to do". 

If you have any questions about this podcast, please email me at [email protected], or you can connect with Dr Patrick McEneaney at [email protected] 

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If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at [email protected] and let's see where I can you.  

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If you enjoyed this episode you might also enjoy:

071 - Testing Positive to COVID-19 with Dr Emily Splichal 

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees