CarlGould-#70secondCEO-Buying Systems- Bigger & Better than you Think!
Release Date: 06/22/2020
Carl-Gould-#70secondCEO-Companies Will Align with You Based on Your Why
Carl Gould #70secondCEO
Companies Will Align with You Based on your Why Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Ocean floor, does that sound familiar? That is a $2 necklace that they charge you 20 bucks for and we pay $18 for the story and $2 for the necklace. So having a good why and a good story is a good compliment to your how, but you gotta have the how. The how allows you to have premium pricing, okay? And that's where we need to be the authority. In winter, this will sound counterintuitive, but during winter, your...
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Carl-Gould-#70secondCEO-For the Next 5 Years Win on The How
Carl Gould #70secondCEO
For the Next 5 Years Win on The How Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a lot of enterprise value reasons for doing it, but more so, how'd I do on that? So far, I am reading right off the script, which is holding up the cards over there. But you will win on the how. Here's a good example. Uber. Uber is the best example of winning on how that I've ever seen. They took a whole bunch of technology that already exists, put it on an app, and handed it to you, and say, you get to be the...
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Carl-Gould-#70secondCEO-Who You Say No To Matters as Much as Who You Say Yes To Pt 2
Carl Gould #70secondCEO
Who You Say No To Matters as Much as Who You Say Yes To Pt: 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Low performers, who complains about not being accountable. Low performers, you're getting it, right? Go to battle with those that you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business and we've advised companies in 78 countries. One of the advantages of that is we see trends before they come here and we also, for our other than...
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Carl-Gould-#70secondCEO-Who You Say No To Matters as Much as Who You Say Yes To
Carl Gould #70secondCEO
Who You Say No To Matters as Much as Who You Say Yes To Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower...
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Carl-Gould-#70secondCEO-Stay Focused on Your Core Audience
Carl Gould #70secondCEO
Stay Focused on Your Core Audience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You bring somebody in that's really not as passionate or you're not in the core audience. I'd be like, what are they doing? Letting this person in. If they do that, they must be lowering their standard. Do what I mean? So you've got to maintain your standards at all costs. Companies in winter that do that win the companies that don't lose. And right now, Walmart, John Deere, Bud Light, all these, they're all...
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Carl-Gould-#70secondCEO-Protect Your Core Audience and Be Vocal About Saying No
Carl Gould #70secondCEO
Protect Your Core Audience and Be Vocal About Saying No Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We can't have anybody mad at us, so we have to try to include everybody. But that's not the way to do it, right? You need to protect your core audience and be vocal and proactive about saying no to the rest. Right? I thought Tim Scott, Tim Scott from Apple, gave a great interview and somebody said to try to catch him out, and they said. Does it upset you that you are too expensive for certain...
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Carl-Gould-#70secondCEO-Winter Is Not the Time to Discount
Carl Gould #70secondCEO
Winter Is Not the Time to Discount Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There are two categories you fall into as a provider. You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using what I would call fall or autumn pricing strategies. You are discounting, major no-no in winter. Not discounting, okay? You don't want a discount. You have promotions and you can have tiers of pricing. You don't want a discount. Here's...
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Carl-Gould-#70secondCEO-Customers Must See Your Commitment
Carl Gould #70secondCEO
Customers Must See Your Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy. Because it'll, now, and here's one of the areas your consumers can sniff you out. So I've had a few one-on-one conversations with a number of you yesterday, and I can sniff you guys out, right? They're so easy to find, and consumers can sniff you out as well. They can tell are you running your business from convenience or...
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Carl-Gould-#70secondCEO-Winter Cycles Favor the Experts
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter. So do consumers. So we want to run our businesses knowing that we can understand that what people are looking for in leadership, got to be authentic, right? Technology has educated consumers to the point that they can smell bullshit a mile away, right? If you're not really...
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Carl-Gould-#70secondCEO-Find Money in Your Blindspot
Carl Gould #70secondCEO
Blind Spots: Where Your Business Leaks the Most Money Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Results people sometimes struggle with their system’s people. Relationship people sometimes struggle with the detail’s people. Now again, I’m pretty sure this doesn’t happen in any of your businesses, but again you have heard a rumor this can saddle some other companies. Ok, and so, we want to be aware that we’re not saying we’re not in the camp of work on your weaknesses all day long so you can become a...
info_outlineBuying a system could buy you a whole LOT of revenue...find out how, listen today & every week day to Carl Gould - quick tips for a lifetime of results!
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.
Now, buying systems. This is very strategic, when we did this for Hamilton Lawn and Landscape. I don't think those guys are on today, but we bought another landscaping company that had a really slick marketing system, Direct Mail Marketing System, where they on-boarded almost 100% of their clients through direct mail, can you imagine that? You talk old school.
The second year Hamilton Lawn and Landscape had you know bought the company that integrated it. They did the first year the first full year that they did that marketing campaign. They on-boarded 500 accounts, folks 500 accounts through direct mail, direct mail, right because they so it was worth buying that company. I got the revenue. I got the talent. I got the geography I even eliminated a competitor, but mostly I bought the system.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.