CarlGould-#70secondCEO-A Sideways Economy-How to Navigate -Part 1
Release Date: 07/13/2020
Carl-Gould-70secondCEO-Minimize the Gatekeeper Maximize Access
Carl Gould #70secondCEO
Minimize the Gatekeeper, Maximize Access Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Between 7 and 9 a.m. The reason why I do that is that I minimize the gatekeepers that keeps me away from my prospects. I know at 7 a.m., business owner, decision makers, get their phone, it's arm's distance away, and they can't help themselves. They'll see that phone ring and they're like, Oh, my assistant isn't around. Someone has got to answer this phone. Ring number three, ring number four. Drives them crazy. Go to that...
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Carl-Gould-70secondCEO-Take an Honest Assessment
Carl Gould #70secondCEO
Take an Honest Assessment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you were typing in every time I asked and you were going for it 100%, you'd have your leads, right? And so July is a great opportunity to say, all right, yeah, yeah, yep. I went to go see the 4th of July fireworks on the 2nd of July. Also, instead of doing...
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Carl-Gould-70secondCEO-Commitment Over Convenience
Carl Gould #70secondCEO
Commitment Over Convenience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want, you probably fell into the convenient mode. And I understand. I live in a shore state, New Jersey. We have a beach, backs right up to the Atlantic Ocean. And guess where everybody is from now until Labor Day? There. Guess where they're not? At networking events, schlepping...
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Carl-Gould-70secondCEO-Referral Party
Carl Gould #70secondCEO
Referral Party Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction makes for you. And we don't get off the phone until we make at least one introduction for each other. You do...
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Carl-Gould-70secondCEO-Talk to 24 PeopleGet One Referral pt.2
Carl Gould #70secondCEO
Talk to 24 People—Get One Referral pt.2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. Somewhere in that bubble of 24, and here's what I think, I think it's because I stay in touch with them, their frequent dinner or networking people, I see them on a regular basis, we tend to talk a lot, we tend to have deep conversations, something...
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Carl-Gould-70secondCEO-Talk to 24 PeopleGet One Referral
Carl Gould #70secondCEO
Talk to 24 People—Get One Referral Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't know what the magic science is behind it. I don't know how the planets rotate to make this work. After 35 years as an advisor and 40 years as an entrepreneur total, what I found is if I maintain a good stable of 24 people that will refer me...
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Carl-Gould-70secondCEO-Bottom of the Funnel
Carl Gould #70secondCEO
Bottom of the Funnel Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Things that I've noticed is bottom of that funnel results tend to match the top of the funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones. I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed...
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Carl-Gould-70secondCEO-Sometimes You Get Lucky
Carl Gould #70secondCEO
Sometimes You Get Lucky Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky, you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had, they were so good. Meanwhile, I'm going through my records, I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They...
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Carl-Gould-70secondCEO-Dont Wait for Problems to Shrink
Carl Gould #70secondCEO
Don’t Wait for Problems to Shrink Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Clients that we have, whenever they complain about sales, I say, Oh, you don't like the sales? You try it. It's the hardest job in any company. It's relentless. Oh, oh, oh, oh. And I know you guys have this question. You wanna know what day it gets easier? I found it on the calendar, in case you were looking. All right? Look up the day called never. It never gets easier. And you say to yourself, oh my gosh, I've been in...
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Carl-Gould-#70secondCEO-Action Every Day Moves You Forward
Carl Gould #70secondCEO
Action Every Day Moves You Forward Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So we come to the middle of the year. You're either out of inspiration, or motivation is struggling, or the activities have been up and down or not as consistent. I saw this great infographic recently, and it says, here's what people think consistency is. And it shows a bunch of glasses, cups, and they're filled right to the top with fluid. And they said, but here's what consistency actually is. And they show the same dozen...
info_outlineWe're going sideways! Do you know how to hang on? Carl has some tips. Every week day at 7am #70secondCEO.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
Yeah, so a market can go in three directions, right? They can go up and they can go down. It can go sideways. We're actually in a sideways stock market right now. It's up 305 down five up six down two, and because the news changes so much but we are generally speaking in a recession. Okay, we were at the all the are one. Right, so weird out where we are down when I say down economy right now. We're in a recession. So when you're in a recession, how do you try to grow when the stock market had was at 30,000 now? It's at 24. It's a 20% contraction. How do we still grow during this time? Well, if you think about it, what most companies do and it's against our advice Gibbons, we would never suggest this but what most people do is they start to pull back they pull back on their market and then pull back on their sales and they and they try to rally the troops. To save money it's never a good idea, but they're still out there doing it. We wouldn't recommend it, but they're doing it. So if you're listening to this, this is your opportunity to take advantage. You've the availability and the access of the people you need to sell to, is just going to be a little bit hard.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.