Authentic Influencer Podcast
Final Episode
info_outline EP 171 Choosing the Right MLM companyAuthentic Influencer Podcast
So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company, and what things to look for.
info_outline EP 169 Building a Personal Brand is easier than you thinkAuthentic Influencer Podcast
In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding.
info_outline EP 168 How to Cold Message People ProperlyAuthentic Influencer Podcast
Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy.
info_outline EP 167 So You Want to Start A Side HustleAuthentic Influencer Podcast
Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that if they wanted to create an exceptional life with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcore enough to quit their jobs and attempt to gut out a startup, they instead jumped into the world of moderate entrepreneurship
info_outline EP 166 Get your Calendar FULL of Booked PartiesAuthentic Influencer Podcast
Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people.
info_outline EP 165 How to Reach out to Influencers to Join Your TeamAuthentic Influencer Podcast
Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found on Social Media.
info_outline EP 164 Overcoming your own expectations to Find SuccessAuthentic Influencer Podcast
When people first start a business in network marketing sometimes they think it will be easy if they just follow the script and instructions from their upline. That is not so!!!! In Podcast 164 Brooke interviews Kelly Cable who is an amazing example of someone who has overcome the challenges of building a successful business.
info_outline EP 163 Your Business must change in this ever-changing environmentAuthentic Influencer Podcast
With Covid and the other challenges of the world the last few years the way to work a network marketing business has changed drastically. The old traditional ways of building a business are no longer successful and businesses have had to pivot.
info_outline EP 162 How to promote your new business without being spammyAuthentic Influencer Podcast
Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn’t do to promote your business without being spammy!!
info_outlineWhy You Need a Funnel
“With a [funnel] system in place, one, you’ll spend less time building your business and two; you’ll see better results.”
Brooke Elder
Today we’re talking about funnels and why they are important. Many network marketers may not think they need sales funnels or are unsure of what they are, but today we’ll show you why they are essential.
Imagine a kitchen funnel. The top is wider, and the bottom smaller. Using a funnel approach to narrow down your target audience is how you speak to the right people. This allows you to weed through thousands of leads and find the ideal customer, prospect, or recruit.
For higher efficiency, spending most of your time at the bottom of the funnel increases the potential for customers who are likely to buy from you repeatedly. They are the runners of network marketing and are willing to treat a business like a business. Putting your focus at the bottom of the funnel instead of the top leaves you with potential leads that will build your business up the quickest.
“We don’t want to spend our time on everyone...we want to funnel them in...so that our likelihood of a “yes” is a lot higher.”
- Brooke Elder
If you've been practicing the "go for no" approach and haven't seen results, it may be an excellent time to start creating and using funnels within your business.
A proper funnel can benefit you in multiple ways. Wouldn't you rather get a yes from 95% of people in a smaller group, than get a no from 95% of people in a larger group?
Going for “no” is not the way to build a business.
It's like offering a stick of gum to everyone with the mentality that if they don't want it, that's okay. Yet, when someone says no repeatedly, you begin to doubt your purpose, doubt your product, and doubt yourself. Then, you're more likely to quit before you even get ahead. A sales funnel allows you to alleviate self-doubt and automatically weed out the people who don't meet your target audience's attributes.
To understand and reach your target market, you need to identify what your audience needs. What is their end goal? What can you do to help your audience see what they may never have thought of themselves?
“What is it that you have to offer that makes your proposition more attractive?” - Brooke Elder
How do you create a funnel? First, establish and create a free offering. These could include a PDF, infographic, or download. People who raise their hand and say that they are interested are the ones who will start down the funnel. With each additional step in the pipeline, people who aren't your ideal customer will naturally weed themselves out.
It's essential to include a call to action within every step. What does your ideal customer need to do next? Some examples could include joining your free Facebook group or setting up a coaching call. Once you're talking to the right people, you can determine if your solution meets their problem. If it does, then offer your product as the solution to their predicament. A funnel with close to five steps is recommended, any more than that could reduce your success.
“We want to get the people who are perfect for us.” - Brooke Elder
Every funnel may look different, and that's normal. It doesn't have to be anything fancy or high tech. With that in mind, start mapping out your pipeline. Don't forget to document each step, as well as address the call to action. If you have questions, check out our Authentic Influencer Facebook group. We'd love to hear from you.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
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