Carl-Gould-#70secondCEO-Intensify Emotion to Inspire Action
Carl Gould #70secondCEO
Intensify Emotion to Inspire Action Carl Gould here with your #70secondCEO. Where I'll share with you how you get someone to like you, Once we get to that point, once we get to the point of admiration, it is your job, just think of this as an overarching outcome or a bailout outcome. If you're worried about your campaign and you're like, Okay, what do we do next? What should be the next thing? Oh my God, I think I've used up all my good stuff. Your job is to magnify your prospect's emotion to the point that they can no longer handle it so that they make a decision. Your job is to magnify their...
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Carl-Gould-#70secondCEO-Your Audience Can Feel It If You Truly Like Them
Carl Gould #70secondCEO
Your Audience Can Feel It If You Truly Like Them Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your audience, that will come across and they will forgive you for any mistake you make. If you really and genuinely believe in them, you really and genuinely like them, you are interested in them, and you are doing everything in your power to serve them. That will come across. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Pay You If Nothing Changes
Carl Gould #70secondCEO
Why Pay You If Nothing Changes? Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Why do I need to pay you to be around you so my life stays the same? Yeah, thinking not. However, what can you bring to our relationship where I can say, ooh, I like it, we have similar values, but you're playing that part of the game higher than I am, I wanna learn from you, I wanna be around you. Okay, and we all have that. We all have it in our particular way. That's why it's so important for you to understand who your everyday...
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Carl-Gould-#70secondCEO-You're a Interruption Until You Deliver Value
Carl Gould #70secondCEO
You’re a Interruption Until You Deliver Value Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You are an interruption to your client's day until you bring them value, okay? Like, if you're worried, like, oh, cold calling, I don't know, will they not like it if I cold call? They're not, they're gonna hate it until you give them value. Yeah, but those emails are kind of intrusive, do I really wanna send them? You're right, if they suck, you're an interruption to their day. Yeah, but my social media, you're...
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Carl-Gould-#70secondCEO-Failure Can Be Fuel for Growth
Carl Gould #70secondCEO
Failure Can Be Fuel for Growth Hi everyone, Carl Gould here with your #70secondCEO. That's how you find out what you're all about. But that's okay, you don't have to succeed at everything. As a matter of fact, failing at times is part of the growth and will endear you to your audience even more because now you're relatable. You know, Oprah's audience rises when she had her show. It would increase and decrease with her weight. When she was heavier, she had a higher audience. When she would lose weight, it would go down a bit. She was more relatable when she was struggling with her weight to the...
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Carl-Gould-#70secondCEO-The Bigger You Grow the Bigger the Challenges
Carl Gould #70secondCEO
The Bigger You Grow, the Bigger the Challenges Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you get into performance, it's going to start to challenge and push on the edges of your belief systems. Your BS, if I may, right? And your BS, you're gonna have to deal with. And so what we need are some strategies in order to deal with that as it comes up. Because as Peter said, you know, as you grow, your problems will grow with you. So we're not playing a game where our problems get smaller. We're playing...
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Carl-Gould-#70secondCEO-Potential to Performance Bigger Growth Bigger Challenges
Carl Gould #70secondCEO
Potential to Performance: Bigger Growth, Bigger Challenges Hi everyone, Carl Gould here with your #70secondCEO. When we're learning something but we haven't tried anything yet, We're unlimited, right? What's our potential? Unlimited, we could do anything, right? And we could do no wrong, everything is right, every idea is brilliant, right? Don't most bad ideas start out as a good one? Right? Don't they? Like, wow, that was a really bad idea. Like, but before it was like, that was amazing, that was really good, right? And so in potential, you could do no wrong, you're a legend. In performance...
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Carl-Gould-#70secondCEO-Why Slowing Down Speeds Up Growth
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let’s talk about systems. A true system is when an activity—or group of activities—can run without your direct involvement. That’s when you know you've built something sustainable. Remember back in the discovery process, we said every job and every industry has its own personality? Over time, each role in your business starts to take on its own rhythm and identity. That’s a good thing—it’s the sign of a maturing company. By nature, systems are...
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Carl-Gould-#70secondCEO-Tangibles Intangibles and Targeted Growth
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let’s talk about benchmarking. The tangible side of your business—your numbers—make up about 28% of its value. When you benchmark, you're comparing your financials to the industry averages. Why? Because it gives you clarity. It gives you a target. Whether or not your goal is to be number one in your industry, you need to know what the top looks like—and how far you are from it. Benchmarking helps you understand your competition, and understanding is the...
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Carl-Gould-#70secondCEO-Why We Choose Starbucks The Power of Systems Over Price
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Consider this: the average Starbucks customer, during a 20-day work month, visits Starbucks 18 times. That same customer often drives past multiple other vendors offering similar coffee for a fraction of the price—sometimes less than a dollar. So why do they still choose Starbucks? It’s not just the coffee—it’s the system. Starbucks isn’t dependent on a charismatic owner or a one-time promotion. Their success is built on consistency, predictability,...
info_outlineAre you creating bite-size consumables no matter what your business is? Carl Gould shares how in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Before you bite-size-down what you're doing you can charge a premium for that time. You don't have to, you can use it as a lead gen, because you started to stumble on it. You said well, you know, someone's getting busy with a not use this because they don't need the leads. Well, they might not be doing it for lead gen, lead generation, but they might be doing it because they wanted to give an offering. Of something really special, you know, so I was going to take my daughter to an Ariana Grande concert a couple years ago. I could have seen the entire concert for, what was it? $80 was the ticket or I could have a 30-second meet and greet for $1,600 prior to the meeting prior to the concert. So, you know, I depending on what I wanted. I wanted to consume of Grande that night, did I want to meet and greet for 30 seconds high five and a selfie 1,600 bucks? Or listen to her perform all of her music or at least the hits that she does during her concert for two hours for 80 bucks. Right? So you can do flexible consumption is a way to endear yourself to your clientele so they can choose how they want to consume you, you know, so depending on what your business model is or how you're set up or how you'd want to do it having small consumption is a really good way to allow your clients different ways for them to hire you and work with you.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.