Carl-Gould-#70secondCEO-Companies Will Align with You Based on Your Why
Carl Gould #70secondCEO
Companies Will Align with You Based on your Why Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Ocean floor, does that sound familiar? That is a $2 necklace that they charge you 20 bucks for and we pay $18 for the story and $2 for the necklace. So having a good why and a good story is a good compliment to your how, but you gotta have the how. The how allows you to have premium pricing, okay? And that's where we need to be the authority. In winter, this will sound counterintuitive, but during winter, your...
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Carl-Gould-#70secondCEO-For the Next 5 Years Win on The How
Carl Gould #70secondCEO
For the Next 5 Years Win on The How Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a lot of enterprise value reasons for doing it, but more so, how'd I do on that? So far, I am reading right off the script, which is holding up the cards over there. But you will win on the how. Here's a good example. Uber. Uber is the best example of winning on how that I've ever seen. They took a whole bunch of technology that already exists, put it on an app, and handed it to you, and say, you get to be the...
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Carl-Gould-#70secondCEO-Who You Say No To Matters as Much as Who You Say Yes To Pt 2
Carl Gould #70secondCEO
Who You Say No To Matters as Much as Who You Say Yes To Pt: 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Low performers, who complains about not being accountable. Low performers, you're getting it, right? Go to battle with those that you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business and we've advised companies in 78 countries. One of the advantages of that is we see trends before they come here and we also, for our other than...
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Carl-Gould-#70secondCEO-Who You Say No To Matters as Much as Who You Say Yes To
Carl Gould #70secondCEO
Who You Say No To Matters as Much as Who You Say Yes To Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower...
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Carl-Gould-#70secondCEO-Stay Focused on Your Core Audience
Carl Gould #70secondCEO
Stay Focused on Your Core Audience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You bring somebody in that's really not as passionate or you're not in the core audience. I'd be like, what are they doing? Letting this person in. If they do that, they must be lowering their standard. Do what I mean? So you've got to maintain your standards at all costs. Companies in winter that do that win the companies that don't lose. And right now, Walmart, John Deere, Bud Light, all these, they're all...
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Carl-Gould-#70secondCEO-Protect Your Core Audience and Be Vocal About Saying No
Carl Gould #70secondCEO
Protect Your Core Audience and Be Vocal About Saying No Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We can't have anybody mad at us, so we have to try to include everybody. But that's not the way to do it, right? You need to protect your core audience and be vocal and proactive about saying no to the rest. Right? I thought Tim Scott, Tim Scott from Apple, gave a great interview and somebody said to try to catch him out, and they said. Does it upset you that you are too expensive for certain...
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Carl-Gould-#70secondCEO-Winter Is Not the Time to Discount
Carl Gould #70secondCEO
Winter Is Not the Time to Discount Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There are two categories you fall into as a provider. You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using what I would call fall or autumn pricing strategies. You are discounting, major no-no in winter. Not discounting, okay? You don't want a discount. You have promotions and you can have tiers of pricing. You don't want a discount. Here's...
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Carl-Gould-#70secondCEO-Customers Must See Your Commitment
Carl Gould #70secondCEO
Customers Must See Your Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy. Because it'll, now, and here's one of the areas your consumers can sniff you out. So I've had a few one-on-one conversations with a number of you yesterday, and I can sniff you guys out, right? They're so easy to find, and consumers can sniff you out as well. They can tell are you running your business from convenience or...
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Carl-Gould-#70secondCEO-Winter Cycles Favor the Experts
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter. So do consumers. So we want to run our businesses knowing that we can understand that what people are looking for in leadership, got to be authentic, right? Technology has educated consumers to the point that they can smell bullshit a mile away, right? If you're not really...
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Carl-Gould-#70secondCEO-Find Money in Your Blindspot
Carl Gould #70secondCEO
Blind Spots: Where Your Business Leaks the Most Money Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Results people sometimes struggle with their system’s people. Relationship people sometimes struggle with the detail’s people. Now again, I’m pretty sure this doesn’t happen in any of your businesses, but again you have heard a rumor this can saddle some other companies. Ok, and so, we want to be aware that we’re not saying we’re not in the camp of work on your weaknesses all day long so you can become a...
info_outlineAre you creating bite-size consumables no matter what your business is? Carl Gould shares how in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Before you bite-size-down what you're doing you can charge a premium for that time. You don't have to, you can use it as a lead gen, because you started to stumble on it. You said well, you know, someone's getting busy with a not use this because they don't need the leads. Well, they might not be doing it for lead gen, lead generation, but they might be doing it because they wanted to give an offering. Of something really special, you know, so I was going to take my daughter to an Ariana Grande concert a couple years ago. I could have seen the entire concert for, what was it? $80 was the ticket or I could have a 30-second meet and greet for $1,600 prior to the meeting prior to the concert. So, you know, I depending on what I wanted. I wanted to consume of Grande that night, did I want to meet and greet for 30 seconds high five and a selfie 1,600 bucks? Or listen to her perform all of her music or at least the hits that she does during her concert for two hours for 80 bucks. Right? So you can do flexible consumption is a way to endear yourself to your clientele so they can choose how they want to consume you, you know, so depending on what your business model is or how you're set up or how you'd want to do it having small consumption is a really good way to allow your clients different ways for them to hire you and work with you.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.