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BTI #137: My Entrepreneurial Journey with Kathleen Apodaca

Beyond the Image Podcast

Release Date: 09/25/2020

BTI #375: How to Get More Clients show art BTI #375: How to Get More Clients

Beyond the Image Podcast

“You cannot grow your business if no one knows you exist.” You may have heard me say that before, but we are drilling this in today and talking about why it’s important and how I can help. Sign up for my FREE workshop at  IN THIS EPISODE Why you need the right leads. Generating qualified leads without complicated software. What having the right leads will do for you and your business. James’s story about how he has sold millions of dollars worth of products and services. All the details about the FREE workshop coming up. Join me for a FREE workshop on May 31st where we...

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BTI #374: Get Featured on Podcasts with Lauren Salaun show art BTI #374: Get Featured on Podcasts with Lauren Salaun

Beyond the Image Podcast

We’re talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional intelligence mentor, and no stranger to the show. “Podcasting is huge for credibility, conversion, and getting a ton of new people - specifically ideal clients - into your ecosystem.” IN THIS EPISODE Reasons why podcasting is loved by so many. The beauty of unedited conversations. A real peek behind the scenes from two podcasters. How to get started on a podcast tour and what it can do for you. What qualifiers to look for when looking...

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BTI #373: How to Beat Your Competition show art BTI #373: How to Beat Your Competition

Beyond the Image Podcast

At the age of 15, my sole priority was to look impressive to others, particularly girls. This singular motivation inspired at least 98% of every decision I made, including what I wore, how I styled my hair, etc. It was even the reason I changed my name from Jimmie to James.  A significant decision of mine at this time was to walk away from playing baseball, which I had played for the previous 10 years, and instead join the high school football team. I was far from talented or skilled. But, my goal was not to be a star football player. My goal was to look like a star football player. ...

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BTI #372: Turning Free Stuff into Paying Clients show art BTI #372: Turning Free Stuff into Paying Clients

Beyond the Image Podcast

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole.    The record store did not pay well and most of my paycheck went to the outlet mall food court meals. I needed some extra cash. The Rocky Mountain Chocolate Factory was the store next door and planning to open a kiosk across town in another mall. The owner asked me if I was willing to pick up some...

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BTI #371: Escape the Grind with Ken Attard show art BTI #371: Escape the Grind with Ken Attard

Beyond the Image Podcast

My guest today is Ken Attard, a mindset consultant.   Today, we’re discussing how to escape the entrepreneurial grind. “Every experience that is happening in your life is a byproduct of the way you are thinking, of your mindset.” IN THIS EPISODE The lie behind “the grind.” The lightbulb moment in Ken’s life. New mindsets to adapt. Stop compromising your values. Great intentions don’t mean there’s not a better way. Feeling good more often than you feel bad. The triple U syndrome. What you should be prioritizing first. It’s a journey to go on, not a destination to...

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BTI #370: How to Best Sell YOURSELF show art BTI #370: How to Best Sell YOURSELF

Beyond the Image Podcast

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you.    You’re probably curious what some of those phrases are.   “I’m an open book.” “Looking for a partner in crime.” “If my dog doesn’t like you, it’s just not gonna work.” “I like to have fun.” “I like to have a good time.” “I love to laugh.” “I’m down to earth.” “I’m laid back.” “I’m looking for a friend...

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BTI #369: Magazine Cover Contests show art BTI #369: Magazine Cover Contests

Beyond the Image Podcast

It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countless fitness talents for countless fitness magazine covers. Sadly, never having the opportunity to reach my own lifelong dream of me being on a cover. That changed when I received the offer to not only photograph, but to personally be honored to appear on the cover of Gainz Magazine. I had been training for two and a half hours a day. 6 days a week, for the past 5 months to get my body to a place where it could be photographed and properly...

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BTI #368: How to Get Affiliate Marketers with Kelsey Eyers and Lori Lefcourt show art BTI #368: How to Get Affiliate Marketers with Kelsey Eyers and Lori Lefcourt

Beyond the Image Podcast

My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy. Today, we are talking about how they have successfully leveraged affiliate marketing in their business. “People drastically underestimate the power of affiliate marketing.” IN THIS EPISODE What led to their mastery of affiliate marketing. Reaching your target audience through affiliate programs. Misconceptions about affiliate marketing and overcoming the fear. What to look for when building these programs. Going the extra 5%. The importance of communication and messaging. Ways to accelerate your success and make...

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BTI #367: How to Launch Your Business Online show art BTI #367: How to Launch Your Business Online

Beyond the Image Podcast

My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I did was took the ebook and posted about it on Facebook to let people know about it. When people expressed interest, I would have them PayPal me $29.95. Then, I would email them back a copy of the PDF ebook.    This meant that in order to fulfill every order, I had to respond to every message letting people know of my PayPal email address. Then, upon receiving payment, I had to get their email address and send the ebook one at a time....

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BTI #366: How to Save the Magazine Industry show art BTI #366: How to Save the Magazine Industry

Beyond the Image Podcast

If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you listened, I’m sure you heard it was filled with a lot of satire. The truth is, I love the magazine industry. It’s an industry that I’ve been a part of as long as I’ve been a photographer. My first job outside of newspapers was at a magazine. I launched not one, but two publications in the last year. I’ve been obsessed with working in the media, going on two decades now. But in that time, I’ve watched publications cease operations, go out...

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More Episodes

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.

Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!

Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com