Carl-Gould-#70secondCEO-During Winter Your Customers Will Pay More
Carl Gould #70secondCEO
During Winter, Your Customers Will Pay More Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Taking the chance it doesn't work out and go back into a high risk environment again, right? So again, pricing strategy is really important to build your authority by getting on podcasts and being a panelist, being an influencer. Everyone can have their own TV show now, be an author, but you need to be an authority. And with AI right now, you can write a book during lunch, basically, right? So it doesn't take all...
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Carl-Gould-#70secondCEO-Companies Will Align with You Based on Your Why
Carl Gould #70secondCEO
Companies Will Align with You Based on your Why Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Ocean floor, does that sound familiar? That is a $2 necklace that they charge you 20 bucks for and we pay $18 for the story and $2 for the necklace. So having a good why and a good story is a good compliment to your how, but you gotta have the how. The how allows you to have premium pricing, okay? And that's where we need to be the authority. In winter, this will sound counterintuitive, but during winter, your...
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Carl-Gould-#70secondCEO-For the Next 5 Years Win on The How
Carl Gould #70secondCEO
For the Next 5 Years Win on The How Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a lot of enterprise value reasons for doing it, but more so, how'd I do on that? So far, I am reading right off the script, which is holding up the cards over there. But you will win on the how. Here's a good example. Uber. Uber is the best example of winning on how that I've ever seen. They took a whole bunch of technology that already exists, put it on an app, and handed it to you, and say, you get to be the...
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Carl-Gould-#70secondCEO-Who You Say No To Matters as Much as Who You Say Yes To Pt 2
Carl Gould #70secondCEO
Who You Say No To Matters as Much as Who You Say Yes To Pt: 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Low performers, who complains about not being accountable. Low performers, you're getting it, right? Go to battle with those that you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business and we've advised companies in 78 countries. One of the advantages of that is we see trends before they come here and we also, for our other than...
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Carl-Gould-#70secondCEO-Who You Say No To Matters as Much as Who You Say Yes To
Carl Gould #70secondCEO
Who You Say No To Matters as Much as Who You Say Yes To Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower...
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Carl-Gould-#70secondCEO-Stay Focused on Your Core Audience
Carl Gould #70secondCEO
Stay Focused on Your Core Audience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You bring somebody in that's really not as passionate or you're not in the core audience. I'd be like, what are they doing? Letting this person in. If they do that, they must be lowering their standard. Do what I mean? So you've got to maintain your standards at all costs. Companies in winter that do that win the companies that don't lose. And right now, Walmart, John Deere, Bud Light, all these, they're all...
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Carl-Gould-#70secondCEO-Protect Your Core Audience and Be Vocal About Saying No
Carl Gould #70secondCEO
Protect Your Core Audience and Be Vocal About Saying No Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We can't have anybody mad at us, so we have to try to include everybody. But that's not the way to do it, right? You need to protect your core audience and be vocal and proactive about saying no to the rest. Right? I thought Tim Scott, Tim Scott from Apple, gave a great interview and somebody said to try to catch him out, and they said. Does it upset you that you are too expensive for certain...
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Carl-Gould-#70secondCEO-Winter Is Not the Time to Discount
Carl Gould #70secondCEO
Winter Is Not the Time to Discount Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There are two categories you fall into as a provider. You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using what I would call fall or autumn pricing strategies. You are discounting, major no-no in winter. Not discounting, okay? You don't want a discount. You have promotions and you can have tiers of pricing. You don't want a discount. Here's...
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Carl-Gould-#70secondCEO-Customers Must See Your Commitment
Carl Gould #70secondCEO
Customers Must See Your Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy. Because it'll, now, and here's one of the areas your consumers can sniff you out. So I've had a few one-on-one conversations with a number of you yesterday, and I can sniff you guys out, right? They're so easy to find, and consumers can sniff you out as well. They can tell are you running your business from convenience or...
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Carl-Gould-#70secondCEO-Winter Cycles Favor the Experts
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter. So do consumers. So we want to run our businesses knowing that we can understand that what people are looking for in leadership, got to be authentic, right? Technology has educated consumers to the point that they can smell bullshit a mile away, right? If you're not really...
info_outlineHow do you get a little more time to pay? Listen to this episode of #70secondCEO with Carl Gould.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
Any time you can get yourself another 30 days that’s worthwhile. So if you have a credit card and it’s got a $20,000 limit on it, and you have $20,000 cash in the bank and you’ve got a $20,000 bill. Alright, so everybody follow that? I have $20,000 credit card, $20,000 cash in the bank, and a $20,000 bill. Alright.
So first thing I would do is I would say, “When do I absolutely have to pay that bill?” and I will, and in accounts payable you try to pay the last possible day so you can hold on to it for as long as you want.
And so, if I have 30 days to pay that bill, I’m going to take 30 days. But I’m not going to write the cheque out of my account, I’m going to go to my credit card and say, “What is the statement date that you know, when does the statement, period ends and closes, and I get my statement and then I’m ready, I get the bill.
So I’m going to go the day of or the day before and I’m going to put on that credit card because by the time it hits, it’ll go on the next statement date, or I’ll take the first day of the next statement date to be safe. Alright, what that means is, it won’t show up on my bill for another 30 days. And then I’ll have another 30 days to pay it.
So I have used credit to my advantage, a little bit of being clever, but I’ve also using credit to my advantage to give myself 90 days before I have to spend that $20,000 that is sitting in my bank account.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.