Nicola O'Brian is from ESSEX in the UK, and over the past 20-years she has specialised in Aesthetic treatments, initially coining the phrase “Cosmetic Podiatry”.
To be perfectly honest, Nicola hated the idea of Cosmetic Podiatry, in fact, she would be totally offended if a patient even asked about cosmetic podiatry because she was a qualified health professional and health professionals don't do that sort of thing.
However, life has a way of putting our egos in check and out of financial necessity, Nicola was forced to temporarily undertake a small amount of cosmetic podiatry work to make ends meet.
Little did she know this would take her on an amazing 20-year journey. Not only did she initially Double Her Income, since then you can add another zero, that's also how successful this career pivot has been.
She now supports practitioners to learn contemporary skills to generate increased practice revenue with a range of innovative workshops & CPD courses, such as The Lacuna Method for fungal Nails, Medi-Ped & Pedisafe Nail reconstruction. For more details, you can visit her website www.lyfcpd.com.
"Don’t give up and you need to think outside the box. Be a little creative and don’t be frightened to experiment. If someone says you can’t do something, do not listen to them".
If you have any questions about this episode, please email me at [email protected], or you can connect with Nicola at [email protected].
Podiatry Business Coaching
If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
- Marketing - You need a well thought out marketing strategy, not just more tactics.
- Systems - You need systems that will support your marketing strategy and your team.
- Team - You need to develop a team culture that makes your work-life balance easier, not harder.
- Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at [email protected], and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
