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CarlGould-#70secondCEO-Having a Long View Will Sustain you Through the Tough Times

Carl Gould #70secondCEO

Release Date: 10/12/2020

Carl-Gould-#70secondCEO-Decide Where You Are as an Entrepreneur show art Carl-Gould-#70secondCEO-Decide Where You Are as an Entrepreneur

Carl Gould #70secondCEO

Decide Where You Are as an Entrepreneur Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.First off, decide where you are because when you're trying to make a mark, it's time to be bold, it's time to be provocative, it's time to take risk. You know, if you're trying to make a mark, you're not trying to just get customers. That's not your goal. Because you think you can do it better, so you are out to poach customers, right? If I've got cupcakes, I'm going to try to find people who like cupcakes. Well, guess...

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Carl-Gould-#70secondCEO-Entrepreneurs Fall into Two Catagories show art Carl-Gould-#70secondCEO-Entrepreneurs Fall into Two Catagories

Carl Gould #70secondCEO

Entrepreneurs Fall into Two Catagories  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Entrepreneurs tend to fall in two categories. First category I call is they want to make a mark. They have an idea, they've got a dream,  there's something that they want to do,  they want to put their stamp on their community or in their industry or in the world, right? I have a better way to make cupcakes. I just make cupcakes better. I want to show the world how good my grandma's cupcakes were. So you open...

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Carl-Gould-#70secondCEO-What Stage can The Owner Step Back show art Carl-Gould-#70secondCEO-What Stage can The Owner Step Back

Carl Gould #70secondCEO

What Stage can The Owner Step Back Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  It starts in stage four to some degree, stage three, right? If you are, let's say you run a real estate office and you don't want to be the one going out, sitting at somebody else's kitchen table on the evenings and weekends,  trying to get listings and, you know, showing houses on the weekend. You can hire a bunch of realtors that will do that for you. And you're like the managing partner, right? Or if you're a law...

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Carl-Gould-#70secondCEO-The Majority of Businesses are Stage 2 3 show art Carl-Gould-#70secondCEO-The Majority of Businesses are Stage 2 3

Carl Gould #70secondCEO

The Majority of Businesses are Stage 2 & 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  The overwhelming majority of businesses are in stage two and three, right? 98.6% of businesses have less than 20 employees. 96% of businesses are under 1 million, and they tend to be stage two and stage three businesses. Once you get into stage four and above, these are businesses that do well over a million dollars. To go from stage three to four, you have to have a layer of employees called management, and...

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Carl-Gould-#70secondCEO-The Diagonal Opposite Quadrant show art Carl-Gould-#70secondCEO-The Diagonal Opposite Quadrant

Carl Gould #70secondCEO

 The Diagonal Opposite Quadrant Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results We actually have a formula that will help somebody understand what their blind spots are. There are four quadrants in a business: strategy, business development, operations, and finance. There are subcategories underneath those, but those are the four main ones.  And you tend to be strong in one. You tend to be okay in the other two. There tends to be one that you have a blind spot in.  And we call it the diagonal...

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Carl-Gould-#70secondCEO-Benchmark Your Business show art Carl-Gould-#70secondCEO-Benchmark Your Business

Carl Gould #70secondCEO

Benchmark Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  You always wanna know what your competitors are up to because that's how you'll be compared for sure. One of the things that we like to do with our clients is to have them say, "I want to be different." How do I differentiate myself? How do we stand out? We've found that innovation in one industry comes from the front lines of another industry. So I want to find out, I want to benchmark myself against my competitors. I want to...

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Carl-Gould-#70secondCEO-Am I Like Them show art Carl-Gould-#70secondCEO-Am I Like Them

Carl Gould #70secondCEO

Am I Like Them Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Decides if I like another person is, am I like them? Person in this room, professional. We're here at the BMW conference. We have things in common. When we build rapport, we are looking for sameness, likeness, and commonality.  That's the definition of rapport  It doesn't mean we don't have to have stuff in common. I don't have to say the values of you.I don't have to do the same things outside of work that you do. When we're together, I...

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Carl-Gould-#70secondCEO-Meet People Where They Are show art Carl-Gould-#70secondCEO-Meet People Where They Are

Carl Gould #70secondCEO

Meet People Where They Are Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Right, have you heard the expression, imitation is the highest form of flattery. So we want to meet people where they are, be as flexible as possible, and speak their language. If we do that, we're the lead dog. Most people are wrapped up in their PowerPoint or their presentation, or did I set it right? You know, am I wearing the right clothes? Am I here on time? And they're in their own heads. We want to escape that and be there for...

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Carl-Gould-#70secondCEO-Body Language show art Carl-Gould-#70secondCEO-Body Language

Carl Gould #70secondCEO

Body Language  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  93% of what gets you hired or not, closes the sale or not, your team follows you or not, is your body language. It's how you carry yourself. And I was at the networking event last night, right? Yeah, yeah, yeah. So I saw some good body language and some less than stellar body language. Like, I don't want to be here. For some of you, last night was not eating, not the network. Right? You know what I'm talking about? I'm like, oh, I'm out...

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Carl-Gould-#70secondCEO-What You Say Almost Dosent Matter show art Carl-Gould-#70secondCEO-What You Say Almost Dosent Matter

Carl Gould #70secondCEO

What You Say Almost Doesn't Matter  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   What you say almost doesn't matter. This survey has been around for a while.  You may have seen it before. Anyone know how much your words influence another person to your point of view?  20%, 10, 15, 20, 10, 15. Average amount, you're all right.  It's 7%. You can get it; I couldn't give it away too early.  You got it.  7%, which means you can attend meetings, give speeches, and appear...

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How do you protect your net worth in times of crisis? Listen to Carl Gould your #70secondCEO and find out.

Read the full transcript:

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

One of the things that is not lost on me, is that 60 to 80% of the net worth of an owner is typically wrapped up in their business. So during a crisis, we can understand that you think the world is ending. You know that, hey listen you know everything I work for, is evaporating in front of my very eyes. And so, we do understand that. So that's why the longer view you have, the more you can stay out of the weeds and you can stay with your vision. 

So what we recommend that you do is go back to your purpose, why did you get into this business in the first place. What were you attempting to do? Who are you trying to serve, who's ultimately going to benefit, who are you gonna become in the process and how will you evolve? And what is it gonna mean to you when you get through this time. Revisiting the why, the purpose, and what were your initial motivators will help you  stay sane, will help you stay driven, will help you feed your energy, and keep you on track as you are. You know, attempting to turn your business around or make it through a tough time.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.