Part 1: How Chris Ducker plans the UK's Leading Entrepreneurship Event, Youpreneur Summit, for Personal Brands
Release Date: 11/12/2020
Profitable Freelancer Tips with Kat Boogaard
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
In this episode of the REAL Personal Branding Podcast, Lauren sits down with Kat Boogaard, a full-time freelance writer with over 10 years of experience. Kat specializes in long-form content for software clients in the “world of work” space and offers advice and resources for fellow freelancers through her newsletter, social media, and freelance shop. She shares her strategies for using data to book clients and secure speaking engagements, including leveraging content analytics, crafting pitches that get noticed, and attracting ideal clients via social media. Kat offers tips on personal...
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Data That'll Book You Clients and Speaking Engagements
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
In this solo episode of REAL Personal Branding, Lauren shares data-backed insights to help entrepreneurs and speakers book more speaking engagements and attract more clients. She breaks down statistics about consistent branding, emotional marketing, and brand loyalty and shows you how to apply them to your personal brand strategy. You’ll learn how maintaining consistent brand elements across your website, social media, and speaking materials can increase revenue by over 20%. Lauren also uncovers why emotional connection builds deeper audience trust than discounts or promotions, and how...
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Emails that Make Money and Actually Sound Like You with Best Selling Author Laura Belgray
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
Want to write emails people actually open and stories that sell without feeling salesy or sounding like paragraphs of ai? In this episode of the REAL Personal Branding Podcast, Lauren interviews award-winning copywriter, course creator, and author Laura Belgray about how conversational copywriting helps you connect, convert, and stand out online. Laura, founder of Talking Shrimp, co-creator of “The Copy Cure,” and author of “Tough Titties,” shares her best tips for finding your authentic voice, telling better stories, and writing words that make people say, “Oh my gosh, me too.” If...
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Confidence Through Identity Shifts with Angus Nelson
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s episode of the REAL Personal Branding podcast, Lauren interviews Angus Nelson, executive coach, speaker, and author of the upcoming book “Confidence Comes Later.” Angus helps high-performing leaders reclaim their clarity and purpose by reconnecting with who they truly are, not just what they’ve built. Angus shares his deeply personal journey through burnout, addiction, and divorce, and how those experiences helped him rebuild a more honest, grounded life. He and Lauren talk about how confidence often follows action, how to rewrite the internal stories that hold us back, and...
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Sales Strategy That Works with Samantha Hearne
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s REAL Personal Branding podcast, Lauren welcomes Samantha Hearne, a business coach, mentor, and former teacher who has built a thriving business centered around authentic sales and organic growth. In this conversation, Samantha reveals how she transitioned from the classroom to coaching, using her teaching background to create accessible, engaging sales strategies that work, without paid ads or complex funnels. Lauren and Samantha explore the mindset shifts that are essential for selling confidently and authentically. Samantha shares how embodying your role as the solution to your...
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Optimize Your Speaking Opportunities (Paid or Free, Big or Small)
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
If you’ve ever wondered whether speaking at an unpaid event is worth it—or how to make the most of every speaking opportunity—this solo episode is for you. Lauren breaks down a framework she’s developed after speaking at (and attending) more than 100 events and hosting conferences herself. She explains why viewing gigs through a simple “paid vs. unpaid” lens can hold you back, and shares how to evaluate any opportunity for maximum impact. Lauren outlines three powerful categories to assess any speaking invitation: People and Platform, Perks and Promotion, and Proximity and...
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You Only Die Once: How to Make It to the End With No Regrets With Best-Selling Author Jodi Wellman
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s REAL Personal Branding podcast, Lauren interviews Jodi Wellman, founder of 4000 Mondays, speaker, author, and assistant instructor in the Master of Applied Positive Psychology program at the University of Pennsylvania. Jodi’s TEDx talk, “How Death Can Bring You Back to Life,” has more than 1.3 million views, and her new book, You Only Die Once, was featured on Adam Grant’s summer reading list and named a Next Big Idea Club must-read. In this thought-provoking and deeply human episode, Lauren and Jodi explore what it really means to make the most of our time. Jodi shares...
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Lauren V. Davis is Interviewed by Travis Chappell for the Travis Makes Money Podcast
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s REAL Personal Branding podcast, Lauren shares a special replay of her guest appearance on the Travis Makes Money podcast with her longtime friend, Travis Chappell. During their candid conversation, Lauren opens up about her journey from selling rocks as a kid to running a brick-and-mortar record store and ultimately growing a thriving personal brand business that allows her to work remotely while traveling full time. She and Travis talk about the evolution of her business, how impostor syndrome showed up at key moments, and why deep, genuine relationships are at the heart of...
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Turn a Niche Creative Passion into a Thriving Business and Community with Quynh Nguyen - Author of the New Art of Paper Flowers
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
In today’s episode of the REAL Personal Branding podcast, Lauren welcomes Quynh Nguyen, the paper artist behind the brand Pink and Posey, who transformed her creative passion into a thriving business and personal brand. Lauren and Quynh explore Quynh’s background, learn how she turned paper flower making into a full-fledged business, and share insights on building a brand within a creative niche. Quynh reveals her strategies for understanding your audience, effectively marketing your creative offerings, and adapting your business model to capitalize on new opportunities. Her story is...
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Hosting Unforgettable Events with Phil Mershon, Co-creator of Social Media Marketing World
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s REAL Personal Branding podcast, Lauren interviews Phil Mershon, the CEO of Unforgettable Experiences and the Director of Experience at Social Media Examiner, on this episode of the REAL Personal Branding podcast. Phil is an expert in creating memorable events and experiences, having accumulated over 30,000 hours of experience in event planning. He shares his journey from leading a service with his siblings and stuffed animals as a child to becoming a renowned event planner, consultant, and author. Phil discusses his book “Unforgettable: The Art and Science of Creating Memorable...
info_outlineThis is PART ONE! This episode was recorded in the spring with Chris Ducker, the UK’s leading personal brand entrepreneur. He’s created the UK’s biggest and best personal branding conference.
Chris is a serial entrepreneur and the author of the book Virtual Freedom and more recently, the book The Rise of the Youpreneur. He’s based in England and owns and operates several businesses with over 400 full-time employees internationally. Chris is a business mentor, a keynote speaker, podcaster, blogger, as well as founder of Youpreneur.com and the annual Youpreneur Summit, which is held in London, UK each November.
If not for the ongoing coronavirus pandemic, the Youpreneur Summit would be happening right now, this week! It is the UK’s most successful conference and welcomes around 350 people each year who are leaders in their industries.
In this episode, you’ll hear:
- How the Youpreneur Summit evolved.
- Who the attendees are.
- The ins and outs of how Chris put his conference together.
- How the marketing and monetization of the conference happens.
- Why Chris set up mastermind elements and cabaret-style seating for his event.
- How he creates monetization opportunities within a pitch-free event.
- Why adding a personal touch (P-to-P--people-to-people) has helped bring attendees to Youpreneur.
- How Chris creates opportunities for social media during the conference.
- Chris’ advice for organizing a smooth event.
- What preparing for the event looks like on a personal level as well a professional level.
- Why he believes face-to-face interaction is so important.
Connect with Lauren V. Davis here:
Connect with Chris Ducker