405 - Adding Another Comma to Your Revenue with Neil Ateem
Podiatry Legends Podcast
What if growing your podiatry business didn’t mean longer hours, more stress, or chasing endless new patients? In this episode of the Podiatry Legends Podcast, Tyson E Franklin is joined by marketing strategist Neil Ateem, founder of , to explore smarter ways health and wellness businesses can scale in 2026. Neil shares why clinics hit growth bottlenecks, how to scale without burnout, and why selling outcomes matters more than selling appointments. The conversation dives into packaging services, improving patient compliance, leveraging reputation and referrals, and using simple systems...
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404 - Why Relationships Matter More Than Marketing with Jonathan Shearer
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I sit down with UK podiatrist and clinic owner Jonathan Shearer to discuss how networking and relationship-building have played a major role in growing his practice. Jonathan shares his journey from working in the NHS to building a successful private clinic, along with practical insights into community engagement, collaboration with other health professionals, and why long-term thinking beats short-term marketing tactics. This conversation is ideal for podiatrists and health professionals who want to grow their clinics in a way that feels...
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403 - Life Decisions Made at the Beach Bar with Alan and Sharon Cawthorne
Podiatry Legends Podcast
Alan and Sharon Cawthorne from Podiatry & Gait Clinic in Middlesbrough, UK, didn’t plan their biggest career decisions sitting up late at night, stressing about life. They happened on holidays, in a relaxed environment, often at a beach bar. In this episode, we talk about career change, pricing confidence, investing in technology, reducing burnout, and designing a clinic and lifestyle that feels sustainable long-term. This is a conversation about perspective. About stepping back to move forward. And about why sometimes the most valuable thinking happens when you’re not trying to be...
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402 - Ten Tips to Get More Out of Conferences in 2026
Podiatry Legends Podcast
In this bonus episode, I share ten practical ways to get more out of conferences and professional events in 2026. With so many events coming up, this is the perfect time to stop treating conferences as something you squeeze in between clinic days and start using them as genuine growth opportunities. I cover everything from how to prepare properly before an event, why being fully present matters more than taking endless notes, and how relationships formed at conferences often deliver more long-term value than the presentations themselves. We also look at why leaving early, working during...
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401 - Is 3D Printing the Future of Orthotics in Podiatry Clinics with Kieran Carew
Podiatry Legends Podcast
3D printing is no longer a future concept in podiatry. It’s already reshaping how clinics think about orthotics, turnaround times, and control over their systems. In this episode of the Podiatry Legends Podcast, I’m joined by returning guest Kieran Carew from , to unpack what’s really happening with 3D printed orthotics inside podiatry clinics. Kieran brings a unique perspective, combining decades of experience in orthotics with a background in engineering and biomechanics. We explore the practical realities of bringing 3D printing in-house, including setup, training, calibration, CAD...
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400- PAID OFF: Why Financial Literacy Matters for Podiatrists with Andrew Jacobs
Podiatry Legends Podcast
To celebrate this 400th episode, I’m joined by Andrew Jacobs, an osteopath turned mortgage broker who specialises in working with allied health professionals. Andrew is also the author of Paid Off and Healthy Money, two books written specifically to improve financial literacy among health practitioners. In this episode, we explore why so many podiatrists feel uncomfortable talking about money, despite financial stress being one of the biggest contributors to burnout and career dissatisfaction. Andrew explains how understanding basic financial concepts, such as cash flow, debt, lending...
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399 - Dont Just Set Goals, Solve Problems: A Better Way to Plan for 2026
Podiatry Legends Podcast
In this final episode of my four-part December solo series, I share why traditional goal-setting often fails podiatry business owners and what to do instead. If you’ve ever set goals in December only to forget them by February, you’re not alone. The problem isn’t always motivation; it’s that most goals are too vague, too shallow, or completely disconnected from the real issues holding you back. Rather than chasing surface-level growth targets, I encourage you to shift to problem-first thinking. Because while a goal gives you direction, a problem gives you focus. When you start solving...
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398 - Designing A Better Work Week
Podiatry Legends Podcast
Small Changes that Make A Big Impact As podiatrists, we’re often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of...
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397 - Reignite Your Why Rediscovering Purpose in Podiatry Before the New Year
Podiatry Legends Podcast
As 2025 winds down, now’s the perfect time to pause and ask yourself one powerful question: Why did I get into podiatry in the first place? In this episode of the Podiatry Legends Podcast, I invite you to step back from the day-to-day and reconnect with the deeper why behind your work. Because when your podiatry business starts to feel heavy, uninspired, or off-track, it’s rarely a patient problem, staffing issue or business problem; it’s usually a purpose problem. Before You Launch Into 2026... If you rush into the new year without reconnecting to your purpose, you’ll likely...
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396 - Embracing the Plateau: What to Do When Growth Stalls in Your Podiatry Practice or Career
Podiatry Legends Podcast
Every podiatrist hits a plateau at some point in their career; when growth stalls, motivation dips, and business feels flat. But a plateau isn’t failure; it is feedback. In this short solo episode, I share how to shift your mindset, avoid impulsive changes, and use a plateau as an opportunity to reset, refocus, and rebuild momentum. I also explore three types of plateaus, REVENUE, MOTIVATION & TEAM, and offer strategies to overcome each one. If you’re ready to move from “stuck” to strategic, this one’s for you. Are you looking for a one-on-one business coach? A business owner I...
info_outlineWhat are you podiatry business plans for 2021? Have you given it much thought or is it going to be a repeat of 2020, and yes I know COVID has been a hurdle but did you know that some podiatry business had their best year?
It didn't happen by accident, they had their best year because they adapted to the current situation and took action.
Now before YOU SWITCH OFF and think SHIT, this is just going to be a sales podcast, hang around for a little bit longer as you may learn a few things.
On this episode, I am joined by:
Carly O’Donoghue – Stepping Out Podiatry (Sunshine Coast)
Chloe Wear – The Woodvale Podiatrist (Perth)
Aadila Dadda – Happy Feet Queensland (Brisbane)
Jasmine Kouch – 2 Right Feet Podiatry (Kilsyth, Victoria)
Trina Goard – Armidale Podiatry (Armidale)
Judi France – Toowoomba Podiatry (Toowoomba)
Jonathan Small – Health First Foot & Gait Clinic (Southam, UK)
The reason I asked them to join me for this particular episode is that they’ve all completed the 12-Week Podiatry Business Reboot and have flourished, and I think it would be beneficial to hear from podiatrists who have gone before you.
No One Knew the Questions
I’d like to point out I have not given anyone these questions to think about first, so I’m not exactly sure what they’re going to say, which I knew would be fun and also produce some very honest answers.
Initial Questions Around Coaching
Q1: - Have you ever been in a coaching program before?
Q2: When you first heard about the 12-Week Podiatry Business Reboot, why did you decide to do it? What was happening or not happening in your business?
We then moved onto discussing specific questions about the content in the 12-Week Program
- WEEK 1: Developing Team Culture– Which was about aligning your team with your own business beliefs and values. And, even if you're a solo practitioner, you still have a team (Accountant etc).
- Q3: Was that a useful topic?
- Weeks 2-5: Covered Systems (Recalls, Reactivation & Incomplete Rx)- There is a difference in how these are used.
- Q4: Most podiatrists have systems, but did this program open your eyes to a few holes that may have existed with what you previously had set up?
We also covered Patient Journeys and Treatment Journeys and how a patient flows through your business and the potential services you may offer.
- Q5: Did this change the way you approached your patients?
- Week 6: We dug deep into finding your Ideal Patient & Niching
- Q6: Did you get more clarity on who your ideal patient was, and the type of podiatry work you should be targeting?
- Week 7: Pre-framing Conversations & Directing the Conversation - Selling without selling.
- Q7: Did this help with your communication?
- Week 8-9: Developing your marketing strategy, creating a Yearly Marketing Plan(Roadmap) and Developing a Daily, Weekly and Monthly Marketing Plan (GPS)
- Q8: Prior to doing the 12-week reboot, did you have a 12-month roadmap for your marketing, or did you just play it by ear?
- Weeks 9-12: Protecting & Developing Your Brand and improving your web presence/website.
- We also discussed understanding the important NUMBERS in your business that really matter, which lead to a concept called Punctuated Equilibrium.
If you've got this far, I’ll explain what is involved in the 12-Week Reboot:
- 12 x 1-hour weekly Zoom Meetings: All meetings are recorded and uploaded to a private Facebook Group, so if for some reason you cannot make a scheduled meeting, you can catch up with the recording.
- Q9: Did anyone here miss a meeting?
- Weekly Q & A session via Zoom
- Templates & Frameworks: As we work through each session, templates and frameworks will be uploaded to the FACEBOOK GROUP.
- Q10: Did everyone find them useful?
- Unlimited email questions during the 12-weeks program
- Video tutorials are created for common group questions
To wrap up, if someone has listened to this and they’re sitting on the fence what would be your advice be?
If you have any questions about this episode, please email me at .
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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