118 - Be Successful by Standing Out with Jesse Cole
Release Date: 12/24/2020
345 - Top Five Books for Christmas
Podiatry Legends Podcast
On this episode, I am joined by Carly O'Donoghue. We highlight five books that we believe everyone should own, and if you don't, they should be on your Christmas List. These books would also be perfect for team members, friends and family. Book 1: Untamed - "The only thing that was ever wrong with me was my belief that there was something wrong with me." Book 2: The Courage to Be Disliked - Book 3: Nedd Brockman Showing Up - Book 4: The 12 Week Year - Book 5: The One Thing - If you find this video interesting, please share it with your friends, give it a thumbs up, and subscribe to...
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344 - Jo Shapter Unknowingly Inspiring Others
Podiatry Legends Podcast
Jo Schapter’s journey into the world of podiatry wasn’t a straightforward one. She didn’t begin with a clear path; instead, her story unfolded in ways she never anticipated. From her beginnings in sports science to an unexpected detour into beauty and foot care, Jo's story is a testament to the power of following one's curiosity and passion. Jo’s story is a reminder that we don’t always have to have everything figured out. Sometimes, the best journeys begin when we are willing to explore unfamiliar territories. For Jo, this exploration led to podiatry — a profession she...
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343 - Podiatry in Mauritius with Usama Anwar and Zahra Chouthy
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, host Tyson Franklin interviews Usama Anwar and Zahra Chouthy, owners of Podiatry For All in Mauritius. They discuss their unique journey from the UK to Mauritius, highlighting the challenges and rewards of practising podiatry in a country with limited services. The conversation covers cultural insights, the importance of educating doctors and the local population about podiatry, and their personal stories and experiences, making this episode both informative and heartwarming. More detailed notes can be found on the Podiatry Legends Podcast...
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342 - Upcoming Podiatry Marketing Masterclass in LIVERPOOL
Podiatry Legends Podcast
In this episode, host Tyson E. Franklin switches seats as Jonathan Small interviews him about his upcoming Podiatry Marketing Masterclass in Liverpool. Scheduled the day before the renowned Foot & Ankle Show, this hands-on workshop promises to be bigger and better than ever, building on insights gained over years of coaching and experience. The conversation covers why effective marketing is essential for podiatrists, how marketing can bring in patients you love treating, and the dangers of relying solely on word-of-mouth. Tyson also teases exciting elements of the workshop,...
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341 - From Equine Podiatry to Podiatry for Humans with Natalie Kitchener
Podiatry Legends Podcast
This episode is particularly beneficial for podiatrists considering co-ownership or seeking inspiration in their professional journey. This week, Tyson Franklin interviews Natalie Kitchener, co-owner of Feet & Motion in Horsham, West Sussex. Natalie shares her rapid journey from graduating from Brighton University in 2022 to co-owning a successful podiatry practice in 2023. She discusses her unique path into podiatry from equine podiatry, her mentorship experiences, and the advantages of being a mature student. The conversation covers the growth of Natalie's clinic, the benefits...
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340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray
Podiatry Legends Podcast
In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content. In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy. We discuss: Why regular website updates are crucial. The importance of targeted content. How SEO and content writing go hand in hand. The difference between...
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339 - Building a Disaster Folder: Essential Preparation for Business Owners
Podiatry Legends Podcast
In this solo episode of the Podiatry Legends Podcast, Tyson Franklin highlights the often-overlooked necessity of creating a disaster folder for businesses. He discusses the importance of having a detailed plan for potential disasters, emphasising the need for team members to know their roles and procedures in various crisis scenarios. From natural disasters to technical failures and unexpected staff issues, Tyson provides extensive examples and practical advice to ensure businesses are well-prepared for any unforeseen events. He also shares his personal experiences and additional tips on...
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338 - Shaping the Future of Podiatry with Kyle Richardson
Podiatry Legends Podcast
In this episode, Tyson E Franklin sits down with Kyle Richardson, a leading podiatrist in Cairns, Queensland, and owner of FNQ Podiatry & Orthotics. Kyle shares his journey from a passionate young athlete with a keen interest in health and biomechanics to a successful podiatrist managing a thriving practice. They discuss the evolution of the podiatry profession, the challenges and rewards of working in regional areas, and Kyle’s dedication to elevating the next generation of podiatrists. Kyle emphasises the need for new graduates to seek quality mentorship, be curious, and work hard to...
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337 - The Worthy Rival with Richard Chasen
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, host Tyson E Franklin speaks with recurring guest Richard Chasen from the Lower Limb Clinic in Melbourne. They explore the importance of viewing fellow podiatrists as 'worthy rivals' rather than competitors, emphasising collaboration and mutual support within the profession. The discussion touches on the necessity of sharing knowledge and resources, mentoring, and creating a positive environment both in-person and online for the advancement of podiatry. They also highlight practical strategies such as making small gestures to enhance patient...
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336 - Dave James is An Irritatingly Good Speaker
Podiatry Legends Podcast
On this episode of the Podiatry Legends Podcast, podcast host Tyson E Franklin talks with UK podiatrist and irritatingly good speaker Dave James to explore the art of authentic public speaking and effective communication for healthcare professionals. Dave shares his personal journey, highlights the emotional impact of storytelling, and offers practical tips on connecting with your audience while staying true to oneself. They discuss the power of feedback, presentation adaptability, and storytelling's significance in building meaningful connections with patients. Whether you're an...
info_outlineJesse Cole is the founder of Fans First Experience and owner of the multi-million dollar USA baseball team, the Savannah Bananas.
He is a sort after speaker who promotes the motto "if it's normal, do the exact opposite" and is the author of Find Your Yellow Tux and the host of one of my favourite podcasts Business Done Differently.
On this episode we discuss:
- Asking yourself what business am I in and then what business am I really in?
- Challenging the friction points of your business.
- Learning from outside of your industry and bringing this knowledge back into your industry.
- The importance of having fun - take your work seriously but don’t take yourself too seriously.
"No one gets home and says they met the most professional person today. Instead, they will talk about how you made them feel and what was unique about you and made you stand out".
- Pay attention to every touchpoint with your patients.
- Think about your customer journey and what are the friction points.
"There's nothing worse than someone dropping the F-Bomb about your business. You don't want them to say their experience was FINE".
The 5 E’s
- Eliminate the Friction
- Macro-Friction (Industry Level)
- Micro-Friction (voice mail, innocence’s, etc.)
- Entertain Always - provide entertaining touchpoints.
- Experiment constantly - Your success is a direct function of how many experiments we do per year, per month, per week, per day.
- Engage Deeply
- Empower Action - don’t be afraid to fail.
- Think about what your 2.0 or 3.0 version is of what you currently do.
"10, 20, 30 40 years ago, boring was acceptable, but this is no longer the case."
Ask Yourself
Do you want to have a beer with your business? Is your business fun enough that you want to hang out and have fun? Unfortunately, most businesses are not fun.
What if it did?
Maybe some of this information does not apply to podiatry, but what if it did? How would this change the way you approach your patients or run your business?
Open your mind up to the possibility of doing tungs differently.
Worst Case
If you embrace this new thinking or implement a new idea, you need to consider the worst-case scenario, but sometimes the best thing that can happen is even bigger.
Wear Your T-Shirt
What would it take for people to wear a shirt with your business name on the front...that’s when people feel they belong to something.
Who are you not for?
When you make changes to your business or start delivering what you do differently, there will be people that do not like it and would prefer you to be like everyone else, and that's great. You don't want to be for everyone...that's boring.
If you have any questions about this episode, please email me at .
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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