118 - Be Successful by Standing Out with Jesse Cole
Release Date: 12/24/2020
398 - Designing A Better Work Week
Podiatry Legends Podcast
Small Changes that Make A Big Impact As podiatrists, we’re often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of...
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397 - Reignite Your Why Rediscovering Purpose in Podiatry Before the New Year
Podiatry Legends Podcast
As 2025 winds down, now’s the perfect time to pause and ask yourself one powerful question: Why did I get into podiatry in the first place? In this episode of the Podiatry Legends Podcast, I invite you to step back from the day-to-day and reconnect with the deeper why behind your work. Because when your podiatry business starts to feel heavy, uninspired, or off-track, it’s rarely a patient problem, staffing issue or business problem; it’s usually a purpose problem. Before You Launch Into 2026... If you rush into the new year without reconnecting to your purpose, you’ll likely...
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396 - Embracing the Plateau: What to Do When Growth Stalls in Your Podiatry Practice or Career
Podiatry Legends Podcast
Every podiatrist hits a plateau at some point in their career; when growth stalls, motivation dips, and business feels flat. But a plateau isn’t failure; it is feedback. In this short solo episode, I share how to shift your mindset, avoid impulsive changes, and use a plateau as an opportunity to reset, refocus, and rebuild momentum. I also explore three types of plateaus, REVENUE, MOTIVATION & TEAM, and offer strategies to overcome each one. If you’re ready to move from “stuck” to strategic, this one’s for you. Are you looking for a one-on-one business coach? A business owner I...
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395 - The Social Media Blueprint for Podiatrists with Paul Macaulay
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I talk with Paul Macaulay, better known online as Paul the Podiatrist. Paul is a UK-trained musculoskeletal podiatrist now living and practising in Singapore, and over the past three years, he has built an impressive 500,000+ followers across Instagram, TikTok and YouTube. If you’re sitting on the sidelines thinking “social media isn’t for me,” Paul’s story will change the way you look at marketing forever. Content creation isn’t about becoming an influencer; it’s about building trust, attracting ideal patients, and...
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394 - The Mindset Every Successful Podiatrist Needs in 2026 with Dr Peter Wishnie
Podiatry Legends Podcast
This week I’m joined by long-time friend, podiatrist, and business coach . Peter and I have known each other for more than a decade, and although we technically work in the same space, we’ve never competed. Instead, we’ve worked alongside each other with an abundance mindset because when you understand your strengths, your ideal clients, and your purpose, there’s more than enough opportunity to go around. In this episode, we unpack the massive difference between scarcity and abundance, and why so many podiatrists unknowingly sabotage themselves with old beliefs about money,...
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393 - The Global Rise of the Foot Ankle Show and What to Expect in 2026
Podiatry Legends Podcast
In this episode, I catch up with Tony Gavin, founder of the Foot & Ankle Show, a conference that has rapidly become one of the most dynamic podiatry events in the world. We talk about: How the show pivoted during COVID and what we learned. Why the “one big room” format works so well and why everyone loves it. The rapid growth leading into 2026. The numbers keep getting bigger. We know have an international audience flying in. Why continuous improvement is the show’s driving force. 2026 is going to be the best show ever. The...
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392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone
Podiatry Legends Podcast
Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...
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391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson
Podiatry Legends Podcast
This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and “Super Lawyer” from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master’s degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting...
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390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney
Podiatry Legends Podcast
This week, I’m joined again by Dr Patrick McEneaney, DPM from . Patrick shares how he’s grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn’t failure;...
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389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees
Podiatry Legends Podcast
What happens when you take the Red, Blue, and Purple Team Strategy and apply it inside a podiatry clinic? In this episode, I share what I learned firsthand while running this creative exercise with a clinic team, and how it revealed new insights into teamwork, reputation, and readiness. Joined by Dave Frees, we also unpack how AI can help clinics think smarter, act faster, and build lasting resilience. If you want a deeper understanding of this concept, please go back and listen to Learn more about Dave’s training at . If you found this episode helpful, share it with another...
info_outlineJesse Cole is the founder of Fans First Experience and owner of the multi-million dollar USA baseball team, the Savannah Bananas.
He is a sort after speaker who promotes the motto "if it's normal, do the exact opposite" and is the author of Find Your Yellow Tux and the host of one of my favourite podcasts Business Done Differently.
On this episode we discuss:
- Asking yourself what business am I in and then what business am I really in?
- Challenging the friction points of your business.
- Learning from outside of your industry and bringing this knowledge back into your industry.
- The importance of having fun - take your work seriously but don’t take yourself too seriously.
"No one gets home and says they met the most professional person today. Instead, they will talk about how you made them feel and what was unique about you and made you stand out".
- Pay attention to every touchpoint with your patients.
- Think about your customer journey and what are the friction points.
"There's nothing worse than someone dropping the F-Bomb about your business. You don't want them to say their experience was FINE".
The 5 E’s
- Eliminate the Friction
- Macro-Friction (Industry Level)
- Micro-Friction (voice mail, innocence’s, etc.)
- Entertain Always - provide entertaining touchpoints.
- Experiment constantly - Your success is a direct function of how many experiments we do per year, per month, per week, per day.
- Engage Deeply
- Empower Action - don’t be afraid to fail.
- Think about what your 2.0 or 3.0 version is of what you currently do.
"10, 20, 30 40 years ago, boring was acceptable, but this is no longer the case."
Ask Yourself
Do you want to have a beer with your business? Is your business fun enough that you want to hang out and have fun? Unfortunately, most businesses are not fun.
What if it did?
Maybe some of this information does not apply to podiatry, but what if it did? How would this change the way you approach your patients or run your business?
Open your mind up to the possibility of doing tungs differently.
Worst Case
If you embrace this new thinking or implement a new idea, you need to consider the worst-case scenario, but sometimes the best thing that can happen is even bigger.
Wear Your T-Shirt
What would it take for people to wear a shirt with your business name on the front...that’s when people feel they belong to something.
Who are you not for?
When you make changes to your business or start delivering what you do differently, there will be people that do not like it and would prefer you to be like everyone else, and that's great. You don't want to be for everyone...that's boring.
If you have any questions about this episode, please email me at .
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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