Kate Erickson: Her Expert Workflows that Make Podcasters' Paradise and Entrepreneurs on Fire Mastermind Weekends a Success
Release Date: 03/05/2021
Profitable Freelancer Tips with Kat Boogaard
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
In this episode of the REAL Personal Branding Podcast, Lauren sits down with Kat Boogaard, a full-time freelance writer with over 10 years of experience. Kat specializes in long-form content for software clients in the “world of work” space and offers advice and resources for fellow freelancers through her newsletter, social media, and freelance shop. She shares her strategies for using data to book clients and secure speaking engagements, including leveraging content analytics, crafting pitches that get noticed, and attracting ideal clients via social media. Kat offers tips on personal...
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Data That'll Book You Clients and Speaking Engagements
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
In this solo episode of REAL Personal Branding, Lauren shares data-backed insights to help entrepreneurs and speakers book more speaking engagements and attract more clients. She breaks down statistics about consistent branding, emotional marketing, and brand loyalty and shows you how to apply them to your personal brand strategy. You’ll learn how maintaining consistent brand elements across your website, social media, and speaking materials can increase revenue by over 20%. Lauren also uncovers why emotional connection builds deeper audience trust than discounts or promotions, and how...
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Emails that Make Money and Actually Sound Like You with Best Selling Author Laura Belgray
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
Want to write emails people actually open and stories that sell without feeling salesy or sounding like paragraphs of ai? In this episode of the REAL Personal Branding Podcast, Lauren interviews award-winning copywriter, course creator, and author Laura Belgray about how conversational copywriting helps you connect, convert, and stand out online. Laura, founder of Talking Shrimp, co-creator of “The Copy Cure,” and author of “Tough Titties,” shares her best tips for finding your authentic voice, telling better stories, and writing words that make people say, “Oh my gosh, me too.” If...
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Confidence Through Identity Shifts with Angus Nelson
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s episode of the REAL Personal Branding podcast, Lauren interviews Angus Nelson, executive coach, speaker, and author of the upcoming book “Confidence Comes Later.” Angus helps high-performing leaders reclaim their clarity and purpose by reconnecting with who they truly are, not just what they’ve built. Angus shares his deeply personal journey through burnout, addiction, and divorce, and how those experiences helped him rebuild a more honest, grounded life. He and Lauren talk about how confidence often follows action, how to rewrite the internal stories that hold us back, and...
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Sales Strategy That Works with Samantha Hearne
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s REAL Personal Branding podcast, Lauren welcomes Samantha Hearne, a business coach, mentor, and former teacher who has built a thriving business centered around authentic sales and organic growth. In this conversation, Samantha reveals how she transitioned from the classroom to coaching, using her teaching background to create accessible, engaging sales strategies that work, without paid ads or complex funnels. Lauren and Samantha explore the mindset shifts that are essential for selling confidently and authentically. Samantha shares how embodying your role as the solution to your...
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Optimize Your Speaking Opportunities (Paid or Free, Big or Small)
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
If you’ve ever wondered whether speaking at an unpaid event is worth it—or how to make the most of every speaking opportunity—this solo episode is for you. Lauren breaks down a framework she’s developed after speaking at (and attending) more than 100 events and hosting conferences herself. She explains why viewing gigs through a simple “paid vs. unpaid” lens can hold you back, and shares how to evaluate any opportunity for maximum impact. Lauren outlines three powerful categories to assess any speaking invitation: People and Platform, Perks and Promotion, and Proximity and...
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You Only Die Once: How to Make It to the End With No Regrets With Best-Selling Author Jodi Wellman
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s REAL Personal Branding podcast, Lauren interviews Jodi Wellman, founder of 4000 Mondays, speaker, author, and assistant instructor in the Master of Applied Positive Psychology program at the University of Pennsylvania. Jodi’s TEDx talk, “How Death Can Bring You Back to Life,” has more than 1.3 million views, and her new book, You Only Die Once, was featured on Adam Grant’s summer reading list and named a Next Big Idea Club must-read. In this thought-provoking and deeply human episode, Lauren and Jodi explore what it really means to make the most of our time. Jodi shares...
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Lauren V. Davis is Interviewed by Travis Chappell for the Travis Makes Money Podcast
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s REAL Personal Branding podcast, Lauren shares a special replay of her guest appearance on the Travis Makes Money podcast with her longtime friend, Travis Chappell. During their candid conversation, Lauren opens up about her journey from selling rocks as a kid to running a brick-and-mortar record store and ultimately growing a thriving personal brand business that allows her to work remotely while traveling full time. She and Travis talk about the evolution of her business, how impostor syndrome showed up at key moments, and why deep, genuine relationships are at the heart of...
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Turn a Niche Creative Passion into a Thriving Business and Community with Quynh Nguyen - Author of the New Art of Paper Flowers
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
In today’s episode of the REAL Personal Branding podcast, Lauren welcomes Quynh Nguyen, the paper artist behind the brand Pink and Posey, who transformed her creative passion into a thriving business and personal brand. Lauren and Quynh explore Quynh’s background, learn how she turned paper flower making into a full-fledged business, and share insights on building a brand within a creative niche. Quynh reveals her strategies for understanding your audience, effectively marketing your creative offerings, and adapting your business model to capitalize on new opportunities. Her story is...
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Hosting Unforgettable Events with Phil Mershon, Co-creator of Social Media Marketing World
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s REAL Personal Branding podcast, Lauren interviews Phil Mershon, the CEO of Unforgettable Experiences and the Director of Experience at Social Media Examiner, on this episode of the REAL Personal Branding podcast. Phil is an expert in creating memorable events and experiences, having accumulated over 30,000 hours of experience in event planning. He shares his journey from leading a service with his siblings and stuffed animals as a child to becoming a renowned event planner, consultant, and author. Phil discusses his book “Unforgettable: The Art and Science of Creating Memorable...
info_outlineLauren’s guest on this episode is Kate Erickson.
Kate has created a well-known personal brand business as the co-author of a transformative journal and community, being a genius systems and workflow expert, a podcaster, and through her and John Lee Dumas’, life-changing, high-end live mastermind weekends.
Kate is the engine at Entrepreneurs on Fire, an award-winning podcast where John Lee Dumas interviews inspiring entrepreneurs who are truly on fire. She also hosts the podcast Ditch Busy and is the co-author of the podcast journal Idea to Launch in 50 Days.
Kate shared her event workflow template with us HERE:
http://bit.ly/katesworkflow
In this episode, you’ll hear:
- How Lauren and Kate met.
- Kate’s background and why she pursued entrepreneurship and failed at her first attempt at owning a business.
- How John Lee Dumas and Kate Erickson started a thriving business.
- The types of events Kate hosts.
- How the mastermind events Kate & JLD host are brainstormed.
- How she creates a sense of intimacy with her mastermind weekends.
- Kate’s workflow process and why she doesn’t hire an event planner.
- What she does to maximize productivity at her mastermind events.
- Some important lessons she’s learned from producing these events.
- What Kate does to prepare for her events before they occur.
- Why it’s so important for people to have in-person experiences together.
Connect with Lauren V. Davis here:
https://www.facebook.com/groups/understandsocialmedia
Connect with Kate Erickson: