404 - Why Relationships Matter More Than Marketing with Jonathan Shearer
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I sit down with UK podiatrist and clinic owner Jonathan Shearer to discuss how networking and relationship-building have played a major role in growing his practice. Jonathan shares his journey from working in the NHS to building a successful private clinic, along with practical insights into community engagement, collaboration with other health professionals, and why long-term thinking beats short-term marketing tactics. This conversation is ideal for podiatrists and health professionals who want to grow their clinics in a way that feels...
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403 - Life Decisions Made at the Beach Bar with Alan and Sharon Cawthorne
Podiatry Legends Podcast
Alan and Sharon Cawthorne from Podiatry & Gait Clinic in Middlesbrough, UK, didn’t plan their biggest career decisions sitting up late at night, stressing about life. They happened on holidays, in a relaxed environment, often at a beach bar. In this episode, we talk about career change, pricing confidence, investing in technology, reducing burnout, and designing a clinic and lifestyle that feels sustainable long-term. This is a conversation about perspective. About stepping back to move forward. And about why sometimes the most valuable thinking happens when you’re not trying to be...
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402 - Ten Tips to Get More Out of Conferences in 2026
Podiatry Legends Podcast
In this bonus episode, I share ten practical ways to get more out of conferences and professional events in 2026. With so many events coming up, this is the perfect time to stop treating conferences as something you squeeze in between clinic days and start using them as genuine growth opportunities. I cover everything from how to prepare properly before an event, why being fully present matters more than taking endless notes, and how relationships formed at conferences often deliver more long-term value than the presentations themselves. We also look at why leaving early, working during...
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401 - Is 3D Printing the Future of Orthotics in Podiatry Clinics with Kieran Carew
Podiatry Legends Podcast
3D printing is no longer a future concept in podiatry. It’s already reshaping how clinics think about orthotics, turnaround times, and control over their systems. In this episode of the Podiatry Legends Podcast, I’m joined by returning guest Kieran Carew from , to unpack what’s really happening with 3D printed orthotics inside podiatry clinics. Kieran brings a unique perspective, combining decades of experience in orthotics with a background in engineering and biomechanics. We explore the practical realities of bringing 3D printing in-house, including setup, training, calibration, CAD...
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400- PAID OFF: Why Financial Literacy Matters for Podiatrists with Andrew Jacobs
Podiatry Legends Podcast
To celebrate this 400th episode, I’m joined by Andrew Jacobs, an osteopath turned mortgage broker who specialises in working with allied health professionals. Andrew is also the author of Paid Off and Healthy Money, two books written specifically to improve financial literacy among health practitioners. In this episode, we explore why so many podiatrists feel uncomfortable talking about money, despite financial stress being one of the biggest contributors to burnout and career dissatisfaction. Andrew explains how understanding basic financial concepts, such as cash flow, debt, lending...
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399 - Dont Just Set Goals, Solve Problems: A Better Way to Plan for 2026
Podiatry Legends Podcast
In this final episode of my four-part December solo series, I share why traditional goal-setting often fails podiatry business owners and what to do instead. If you’ve ever set goals in December only to forget them by February, you’re not alone. The problem isn’t always motivation; it’s that most goals are too vague, too shallow, or completely disconnected from the real issues holding you back. Rather than chasing surface-level growth targets, I encourage you to shift to problem-first thinking. Because while a goal gives you direction, a problem gives you focus. When you start solving...
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398 - Designing A Better Work Week
Podiatry Legends Podcast
Small Changes that Make A Big Impact As podiatrists, we’re often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of...
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397 - Reignite Your Why Rediscovering Purpose in Podiatry Before the New Year
Podiatry Legends Podcast
As 2025 winds down, now’s the perfect time to pause and ask yourself one powerful question: Why did I get into podiatry in the first place? In this episode of the Podiatry Legends Podcast, I invite you to step back from the day-to-day and reconnect with the deeper why behind your work. Because when your podiatry business starts to feel heavy, uninspired, or off-track, it’s rarely a patient problem, staffing issue or business problem; it’s usually a purpose problem. Before You Launch Into 2026... If you rush into the new year without reconnecting to your purpose, you’ll likely...
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396 - Embracing the Plateau: What to Do When Growth Stalls in Your Podiatry Practice or Career
Podiatry Legends Podcast
Every podiatrist hits a plateau at some point in their career; when growth stalls, motivation dips, and business feels flat. But a plateau isn’t failure; it is feedback. In this short solo episode, I share how to shift your mindset, avoid impulsive changes, and use a plateau as an opportunity to reset, refocus, and rebuild momentum. I also explore three types of plateaus, REVENUE, MOTIVATION & TEAM, and offer strategies to overcome each one. If you’re ready to move from “stuck” to strategic, this one’s for you. Are you looking for a one-on-one business coach? A business owner I...
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395 - The Social Media Blueprint for Podiatrists with Paul Macaulay
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I talk with Paul Macaulay, better known online as Paul the Podiatrist. Paul is a UK-trained musculoskeletal podiatrist now living and practising in Singapore, and over the past three years, he has built an impressive 500,000+ followers across Instagram, TikTok and YouTube. If you’re sitting on the sidelines thinking “social media isn’t for me,” Paul’s story will change the way you look at marketing forever. Content creation isn’t about becoming an influencer; it’s about building trust, attracting ideal patients, and...
info_outlineLindsey Ebbs is from Whitby, in the UK, and she openly admits she is a waffler. Still, she is not just any waffler, as described by her patients; she is an educated waffler. Through waffling, she has begun to etch out a new career path, in addition to her podiatry career, that she never thought possible a year ago.
As Lindsey explains, COVID has made us look at our podiatry businesses differently and how we communicate with our patients. What started as a simple newsletter idea has grown into something much larger.
Today we discuss:
- The art of educated waffling
- Covid and the changes needed to be made in business
- Writing like your having a conversation.
- The evolution of her patient newsletter
- Sharing our podiatry knowledge with other businesses
Showing An Interest
During Covid, Lindsey became interested in what other businesses were doing in her small town to survive.
What she learnt really interested her, so she thought others might feel the same, so she started writing about other businesses in her patient newsletter, and it was very successful.
As podiatrists, we get to chinwag a lot, so we're in a perfect position to hear about what is happening in town.
Invited to Write
The business articles in her newsletter caught the attention of a local tourist publication called The Whitby Guide. Now her articles are published monthly and read by tens of thousands of readers around the world.
Guest Blogging
Lindsey then approached Travel and Trek, thinking they wouldn't have much content about footwear and feet on their website, and asked if they would be interested in her podiatry knowledge, and they said YES.
"As podiatrists, we often forget about the skillset we have, and we need to tell people what we do in as many areas as we can".
The easiest way to get started is to think of all the businesses that could benefit from your knowledge and start contacting them.
You need to put yourself out there, and the worst thing that can happen is they say NO, and it won't kill you.
Final Tip
Look at the businesses around you and look at what they’re doing. Can you help raise their profile? Can your podiatry knowledge be helpful? If it can, connect with them and provide the content.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin.
If you have any questions about this episode, please send me an email at or you can contact Lindsey Ebbs at Lindsey Ebbs Podiatry.
If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
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