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22. What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discuss

Programmatic Digest's podcast

Release Date: 02/24/2021

30: Erik Requidan & Justin from Media Tradecraft Part I show art 30: Erik Requidan & Justin from Media Tradecraft Part I

Programmatic Digest's podcast

In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the team internally, making them stand out in their industry. The conversation was so lit we had to break it...

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29. How To partner With Programmatic and Digital Media Vendors Tyler Bryant show art 29. How To partner With Programmatic and Digital Media Vendors Tyler Bryant

Programmatic Digest's podcast

In the Sensei's Corner this week, we welcome Tyler Bryant, the digital media director at RPM advertising, specializing in the travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and produce television commercials for today's popular brand empire. Connect with:Tyler Bryant: | | Programmatic Digest podcast: | | Helene Parker:  |  | | 

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28. Nishant Desai Shares Applicable Tips To Prepare Your Strategy for Cookie Deprecation show art 28. Nishant Desai Shares Applicable Tips To Prepare Your Strategy for Cookie Deprecation

Programmatic Digest's podcast

In the Sensei's Corner this week, Nishant Desai, the director of technology and operations at Xaxis is back with some major updates (this is a follow-up from Episode 27). Before working for Xaxis, Nishant was in tech support for the ad server and then moved into the client solutions for the company 24/7 real media. In 2014, Xaxis and 24/7 merged, and Nishant moved into technology and operations, where he has been working for almost fourteen years and now heads up the grid. Today's episode is the updated version from the previous episode. In today's episode, Nish covers a lot of grounds on best...

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27. Historical Background on Cookie Targeting with Nish Desai show art 27. Historical Background on Cookie Targeting with Nish Desai

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical...

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26. We Discuss The Post-ish Pandemic Consumer Behavior with Alexis Day show art 26. We Discuss The Post-ish Pandemic Consumer Behavior with Alexis Day

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome back Alexis Day, the co-founder of digital X media, also known as dXm. dXm, a female black-owned company, is a subscription-based agency where companies get access to expert marketing resources to support media planning, buying, operations, and more. Connect with: Alexis Day: | |  | Programmatic Digest podcast:  | | Helene Parker:  |  |  | 

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25. Re-Architecting and Unifying: Shiv from Uof.Digital defines it all show art 25. Re-Architecting and Unifying: Shiv from Uof.Digital defines it all

Programmatic Digest's podcast

In the Sensei's Corner this week, we welcome back Shiv Gupta, a former executive who has worked in the ad tech space for over ten years. Soon after graduating college, he worked for , also known as AOL, as part of the operations team. He moved on to Criteo, where he worked as the VP for sales in the eastern region of the United States. Soon after, he started his own company called; , where they focus on bringing structured education to the industry and empowering individuals and teams to drive better outcomes. Connect with: Shiv Gupta: Programmatic Digest podcast:  | | Helene...

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24. Is Facebook Building A Nation State, And Other Things You Should Know About Small Business Marketing show art 24. Is Facebook Building A Nation State, And Other Things You Should Know About Small Business Marketing

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome back Robert Brill, who was on the podcast a few years ago. Robert Brill is the chief executive officer of Brill Media, an advertising firm whose core business model helps marketers advertise without spending a fortune. Spending over ten years in the digital advertising business, Robert saw how massive brands such as Sony, Disney, Bacardi, and more could take off through the programmatic ecosystem and flourish with their advertisements. Brill Media was created to help the independent business get accessibility to the same tools as large companies...

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23. What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel Cohen show art 23. What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel Cohen

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the support they need to tape into inventory at scale and make it measurable and scalable for them. This week we refer to the following articles/resources: Connect with: Gabrial Cohen on / Programmatic Digest podcast:  | |  Helene Parker: | | | ...

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22. What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discuss show art 22. What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discuss

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Raquel "Rocky" Merchant, Senior ​Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal is/may consider as media opportunities, she has been working in partnership with brands and global teams to share best practices on Supply Path Optimization (#SPO). This week, we refer to the following articles/resources: - Iris.TV Grows Its...

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21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak show art 21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media. We did not directly refer to any articles but I pulled the following resources:   Connect with: Stephanie Smith   |  | Programmatic Digest podcast: | ...

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In the Sensei’s Corner this week, we welcome Raquel "Rocky" Merchant, Senior ​Display Manager at PayPal.
As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal is/may consider as media opportunities, she has been working in partnership with brands and global teams to share best practices on Supply Path Optimization (#SPO).

This week, we refer to the following articles/resources:
- Iris.TV Grows Its Contextual Video Marketplace for a Post-Cookie World of the article
- What Should Replace The Third-Party Cookie? It Depends On Who You
- Beauty For All, Ulta Beauty by Shelley Haus

Connect with

Raquel Merchant on Linkedin
Programmatic Digest podcast: Contact | ShownoteWebsite
Helene Parker: Website | LinkedIn | Twitter | Instagram