Libsyn Directory

146. A Buyer's Introduction to Supply Path Optimization

Release Date: 04/04/2024

210. How A Nurse Started in Programmatic Media

Programmatic Digest

Gulshan started as a nurse and realised that her passion was outside of the medical field. She knew she wanted to work in Marketing but did not know where to start. Luckily, her grad school professor recommended that she looked into programmatic and that is how she “fell” into the programmatic industry where she is now working for an ad agency who specialise in pharma and healthcare brands. Gulshan is such an inspiration for standing up for herself and pursuing something she wanted to and not being afraid to start “again” and take risk learning something new. It’s never too...

209. The Future of Ecommerce: AEO, AI, and One-to-One Personalization

Programmatic Digest

In Episode 209 of the Programmatic Digest Podcast, Hélène Parker sits down with Avani Oswal, founder of Catalyst, to explore what retail and ecommerce leaders need to know as AI reshapes discovery, technology decisions, and customer experiences. Avani shares how her career moved from finance and consulting at EY to strategy at Macy’s, operational roles across ecommerce brands including IPSY, and eventually building Catalyst, a community that connects retail operators with emerging technology companies. She explains why understanding the numbers, listening closely to operators, and building...

208. The Data Is Technical, but the Decision Is Human with Carole Lawson

Programmatic Digest

Programmatic advertising gives us more data, automation, and targeting options than ever. But behind every impression, click, and conversion is a real person whose circumstances, attention, and needs can change. In this episode of the Programmatic Digest Podcast, Hélène Parker speaks with Carole Lawson, founding partner of Marketstorm, about the relationship between data, technology, AI, and human behavior. Carole shares how her experience in technology, government innovation, behavioral economics, and data science led her into programmatic advertising. She also explains why traders should...

207. The AI Middle Layer: The Next Brand Safety Battleground

Programmatic Digest

In this podcast episode, Dr. Cecilia Dones and Iesha White discuss the complex evolution of artificial intelligence within the marketing and advertising industries. They explore the shift of AI becoming a "middle layer" between brands and consumers, highlighting how automated systems can influence purchasing decisions using unverified information. These outstanding ladies distinguish between closed and open AI systems, warning that proprietary models often lack transparency and can lead to brand safety issues like hallucinations or data poisoning. They emphasize that while AI...

206. A Discussion on The signal brief, AI Search, and Ozone

Programmatic Digest

AI-driven search is changing how people discover information, and challenging the intent-based funnel publishers and advertisers have relied on for years. In this episode of the Programmatic Digest Podcast, I sit down with Christian Robinson of Ozone to explore what this shift means for publishers, programmatic traders, and the future of the open web. Christian shares how Ozone helps advertisers reach audiences across trusted, premium publisher environments while reducing duplication and wasted media spend. We discuss why first-party data, authenticated audiences, and journalistically safe...

205. Conversational Ad Ops, AI agents, and Model Context Protocol (MCP) with Rob Janes

Programmatic Digest

In this episode of the Programmatic Digest Podcast, host and guest Rob JAnes, Head of Product at AdButler, discuss the rapidly changing landscape of publisher monetization and programmatic ad operations heading into 2025. Check out the interview on YouTube here: They break down the industry-wide adjustments following Google's unexpected decision not to deprecate third-party cookies and the subsequent pivot to internal identity resolution systems. A major focus of the conversation is the existential crisis content creators face due to declining traffic, driven by generative...

204. Martech Architecture Explained: The Missing Layer in Ad Tech

Programmatic Digest

🎧 Summary: In this episode of the Programmatic Digest Podcast, Hélène Parker sits down with Sanarr McLaughlin to unpack one of the most overlooked challenges in programmatic advertising and digital marketing: martech structure. From disconnected tools and messy integrations to reporting confusion and operational inefficiencies, Sanarr explains why many agencies, brands, and media teams are struggling under the weight of their own systems. Together, they explore how poor martech architecture impacts campaign execution, data accuracy, internal productivity, and ultimately business growth....

203. Are We Optimizing for Bots? Unpacking AI, CTR, and Ad Fraud with Dr. Fou

Programmatic Digest

In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization. Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaining how bots can manipulate signals like CTR and how algorithms can unintentionally optimize toward fraudulent inventory. The conversation also explores the limitations of traditional fraud detection, the importance of independent verification, and how traders can use more granular data, including...

202. Mastering Audience Optimization & DSP Transparency with Jenn Ha and Ed Hackney from Pearl Diver

Programmatic Digest

In part two of this special episode of the Programmatic Digest podcast, host Hélène Parker welcomes back Ed and introduces Jenny, the Head of Customer Experience at Pearl Diver Building on the previous episode's focus on audience discovery, this conversation dives deeply into audience optimization and the critical role of true partnership in ad tech. Jenny and Ed share insights on the optimal times to introduce new audience segments, highlighting that the best time to test an adjacent audience is actually when current campaigns are already performing well They also discuss their...

201. Activating High-Intent Audiences with Ed Hackney and Trinity Lawry from Pearl Diver

Programmatic Digest

Most advertisers focus on people who are ready to buy today. But what happens when that audience runs out? In this episode, I chat with Ed Hackney and Trinity Lawry from Pearl Diver about how to find high-intent audiences, why balancing every stage of the marketing funnel matters, and how AI is making audience discovery easier for media buyers. This podcast was made possible thanks to the incredible support from Pearl Diver. In This Episode Why focusing only on conversions can quickly exhaust your audience. How behavioral data helps identify where consumers are in their buying...

More Episodes

Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer.
I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain.

Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak.

To get the training roadmap mentioned and the deck, request it here:
https://www.heleneparker.com/programmatictrainingsample/

Access the YouTube here:

https://youtube.com/live/-agrIW_J5zE

This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives.

What To Expect:

- Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own)

- How to continue learning from me (free and paid training opportunities)

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

06:44 - 07:56 Programmatic Trading Presentation

11:30 - 12:32 Defining Terms for Industry Confusion

27:11 - 29:57 Transparency in Audience Network and Programmatic

39:53 - 40:30 Understanding Supply Path Optimization

50:09 - 51:55 Digital Marketing Analysis and Decision-Making

56:55 - 58:48 Email Newsletter Audience Engagement Optimization

01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics

01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Honourable mentions:

https://www.linkedin.com/in/alimanning/

https://www.chalice.ai/

https://www.linkedin.com/in/krzysztof-f-02987891/

https://adalytics.io/research

https://www.linkedin.com/in/christopherfkane/

https://jouncemedia.com/

https://www.linkedin.com/in/kerelcooper/

https://www.groupblack.co/

https://www.linkedin.com/in/devon-christopher-johnson-73730447/

https://www.linkedin.com/company/bomesi/

https://www.linkedin.com/in/lashawndagoffin/