CarlGould-#70secondCEO-5 Steps to Come A Back - Break In Part 2
Release Date: 03/04/2021
Carl-Gould-70secondCEO-Are you committed
Carl Gould #70secondCEO
Are you committed? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And the bet was that if you win, I give you an additional $100,000, right? But if I win, I get your entire net worth, all of it. I get the car, I get the house, I get the 401k, all of it. It's all gone if I win. And all you have to do is bring in one more deal by the end of August. How many of you think you would probably do that? If all of that was on the line, how many of you think you would do that? I think most of you would, if not...
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Carl-Gould-70secondCEO-Minimize the Gatekeeper Maximize Access
Carl Gould #70secondCEO
Minimize the Gatekeeper, Maximize Access Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Between 7 and 9 a.m. The reason why I do that is that I minimize the gatekeepers that keeps me away from my prospects. I know at 7 a.m., business owner, decision makers, get their phone, it's arm's distance away, and they can't help themselves. They'll see that phone ring and they're like, Oh, my assistant isn't around. Someone has got to answer this phone. Ring number three, ring number four. Drives them crazy. Go to that...
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Carl-Gould-70secondCEO-Take an Honest Assessment
Carl Gould #70secondCEO
Take an Honest Assessment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you were typing in every time I asked and you were going for it 100%, you'd have your leads, right? And so July is a great opportunity to say, all right, yeah, yeah, yep. I went to go see the 4th of July fireworks on the 2nd of July. Also, instead of doing...
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Carl-Gould-70secondCEO-Commitment Over Convenience
Carl Gould #70secondCEO
Commitment Over Convenience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want, you probably fell into the convenient mode. And I understand. I live in a shore state, New Jersey. We have a beach, backs right up to the Atlantic Ocean. And guess where everybody is from now until Labor Day? There. Guess where they're not? At networking events, schlepping...
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Carl-Gould-70secondCEO-Referral Party
Carl Gould #70secondCEO
Referral Party Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction makes for you. And we don't get off the phone until we make at least one introduction for each other. You do...
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Carl-Gould-70secondCEO-Talk to 24 PeopleGet One Referral pt.2
Carl Gould #70secondCEO
Talk to 24 People—Get One Referral pt.2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. Somewhere in that bubble of 24, and here's what I think, I think it's because I stay in touch with them, their frequent dinner or networking people, I see them on a regular basis, we tend to talk a lot, we tend to have deep conversations, something...
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Carl-Gould-70secondCEO-Talk to 24 PeopleGet One Referral
Carl Gould #70secondCEO
Talk to 24 People—Get One Referral Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't know what the magic science is behind it. I don't know how the planets rotate to make this work. After 35 years as an advisor and 40 years as an entrepreneur total, what I found is if I maintain a good stable of 24 people that will refer me...
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Carl-Gould-70secondCEO-Bottom of the Funnel
Carl Gould #70secondCEO
Bottom of the Funnel Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Things that I've noticed is bottom of that funnel results tend to match the top of the funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones. I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed...
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Carl-Gould-70secondCEO-Sometimes You Get Lucky
Carl Gould #70secondCEO
Sometimes You Get Lucky Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky, you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had, they were so good. Meanwhile, I'm going through my records, I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They...
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Carl-Gould-70secondCEO-Dont Wait for Problems to Shrink
Carl Gould #70secondCEO
Don’t Wait for Problems to Shrink Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Clients that we have, whenever they complain about sales, I say, Oh, you don't like the sales? You try it. It's the hardest job in any company. It's relentless. Oh, oh, oh, oh. And I know you guys have this question. You wanna know what day it gets easier? I found it on the calendar, in case you were looking. All right? Look up the day called never. It never gets easier. And you say to yourself, oh my gosh, I've been in...
info_outlineWhen a car breaks down, the damaged part isn’t always the underlying cause. What's your break down? See how your #70secondCEO Carl Gould handles it in this episode.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
I remember when I had a landscaping company I bought this dump truck and I was all excited to use the dump truck and the big truck that I needed. I’m driving on the road and I get a flat tire, the front right tire is past its years, it goes flat and you know what, I was more upset with myself than anything else because I knew it was flat, I bought it, I was scheduled to get the tires redone but I said “you know what I’m still gonna use it anyway” I pushed the tire beyond its life cycle and you know I got burned, I got called, so you know what would, should've been a small repair turned out to be a larger one cause I had to be towed and everything else. But that was the break down. So, the flat tire wasn’t the break down, right? Me not maintaining it, not servicing at a regular schedule, that was the break down, so let’s go to number two--number two is break-in--break-in, right? So to break-in is about let’s take inventory. Let’s find out what’s really going on here. Again the flat tire is a symptom, lack of sale symptom, I don't have as many customer as I was, I don’t making as much profit, I don’t have the freedom or the lifestyle that I thought that I was going to have, I’m not executing the way I thought, I’m stressed out, burned out, tired.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.