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32. Reny Morel from Digitas North America

Programmatic Digest's podcast

Release Date: 05/05/2021

38. SMB Media’s Stefanie Beach Discusses Entrepreneurial Risks, Work-Life Balance, COVID-19 Impacts, and More show art 38. SMB Media’s Stefanie Beach Discusses Entrepreneurial Risks, Work-Life Balance, COVID-19 Impacts, and More

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business as a female entrepreneur, realities of balancing career and parenthood, the impact of COVID-19 on Stefanie’s clients, and how she navigates conversations with publishers in light of cookie deprecation and streaming.   Connect with: Stefanie...

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37. Clickvoyant’s Mia Umanos Discusses Data Analytics, Automation, and More show art 37. Clickvoyant’s Mia Umanos Discusses Data Analytics, Automation, and More

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal.  In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation.   This week, we are referencing:   Connect with: Mia Umanos: | | Clickvoyant: | Programmatic Digest Podcast:  |  | Helene Parker:  |  |  | 

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36. SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More show art 36. SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture.   Connect with: Catherine...

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35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more show art 35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation. This week, we are referencing: Connect with: Shailin Dhar: Marc Goldberg: | MMI:...

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34. Arthur Querou Discusses KMTX and the European Market show art 34. Arthur Querou Discusses KMTX and the European Market

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and Arthur’s projections for the industry’s future. This week, we are highlighting: • Cookies and IDFAs • The effect of regulations on advertisers’ data monitoring • Consumers’ control of data tracking • Solutions for making web advertising simpler and more efficient for advertisers   Connect with: Arthur Querou: Programmatic Digest...

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33. Kerel Cooper Discuss LiveIntent's Authenticated Bridge Framework and more show art 33. Kerel Cooper Discuss LiveIntent's Authenticated Bridge Framework and more

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Kerel Cooper, CMO at LiveIntent and co-host of the Minority Report Podcast. LiveIntent is a prominent provider in the industry, dedicated to helping customers figure out their first-party data strategy with an emphasis on email marketing. From the death of third-party cookies to consent and privacy regulations, email marketing is more valuable of an asset than ever before. Kerel discusses new identity solutions provided by LiveIntent’s authenticated bridge framework, implementing newsletters into a brand’s media plan, the value of second-party...

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32. Reny Morel from Digitas North America show art 32. Reny Morel from Digitas North America

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America. In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data. This week, we are highlighting: The difference between...

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31. Erik Requidan & Justin from Media Tradecraft Part II show art 31. Erik Requidan & Justin from Media Tradecraft Part II

Programmatic Digest's podcast

In the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, we will be discussing the next steps for publishers and what they hope to achieve moving forward, even if this means relying on non-advertising resources. Connect with: | | Programmatic Digest podcast: | | Helene Parker:  |  |  | 

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30. Erik Requidan & Justin from Media Tradecraft Part I show art 30. Erik Requidan & Justin from Media Tradecraft Part I

Programmatic Digest's podcast

In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the team internally, making them stand out in their industry. The conversation was so lit we had to break it...

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29. How To partner With Programmatic and Digital Media Vendors Tyler Bryant show art 29. How To partner With Programmatic and Digital Media Vendors Tyler Bryant

Programmatic Digest's podcast

In the Sensei's Corner this week, we welcome Tyler Bryant, the digital media director at RPM advertising, specializing in the travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and produce television commercials for today's popular brand empire. Connect with:Tyler Bryant: | | Programmatic Digest podcast: | | Helene Parker:  |  | | 

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More Episodes

In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America.

In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data.

This week, we are highlighting:

  • The difference between cookies and identities
  • How new tests are looking to implement better options for users to consent
  • Using healthy CRM data for easier tracking

 

Connect with:
Reny Morel
Programmatic Digest Podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram