#237 Josh “Bugsy” Segal on Ukraine, Electronic Warfare, and Fast Battlefield Innovation
The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. Josh “Bugsy” Segal recaps his recent observations from the Ukraine battlefield and concerns for Western governments which don’t adapt quickly. Ukraine's rapid development of sophisticated, cost-effective domestic defense technology, including advanced counter-drone...
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#236 Michael Lissack on Anticipatory Agents
The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Michael Lissack discusses –a unified theoretical framework that reconciles Quantum Bayesianism (QBism), Robert Rosen's theory of Anticipatory Systems, the causal bubbles interpretation of quantum mechanics, and pragmatic constructivism through Hans Vaihinger's philosophy of 'as...
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#235 Rob Thelen on the US Army IWAR Initiative
The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, COL Rob Thelan discusses the US Army’s Information Warfare (IWAR) Branch. IWAR aims to integrate the IO (Information Operations) and PSYOP (Psychological Operations) communities into a unified, conventional force branch. Other topics include: U.S. lagging behind adversaries like...
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#234 Robert Thibadeau on a Million Identities and Computational Cognitive Neuroscience
The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Bob Thibadeau returns to the Cognitive Crucible and discusses the fundamentals of computational cognitive neuroscience and privacy. He asserts that everyone should manage a million identities on an embodied chip, share these identities selectively, and change them frequently....
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#233 Orlandon Howard on Rethinking Strategic Communication
The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Lt. Col. Orlandon Howard discusses rethinking strategic communication for U.S. military public affairs, exploring topics such as the PESO model and the balance between informing and influencing. The discussion centers around his recent article: “.” Recording Date: 24 Sep 2025...
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#232 John Pennell on Russia's Actions in Ukraine and Syria
The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. John Pennell discusses his book and Ph.D. research: . Recording Date: 4 Sep 2025 Research Question: John Pennell suggests an interested student or researcher examine: How can we better inform the American public about the information space; focusing on informing the...
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231 Tod Rathbone
The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Tod Rathbone discusses trends related to digital marketing and why it matters including: the evolution of live media, digital ad tracking, AI's impact on marketplaces and media, identity mapping and platform challenges, AI and online safety, challenges of digital information...
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#230 Randy Rosin on Warfare is Informational; the Case for a New DoD Information Paradigm
The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Randy Rosin returns to the Cognitive Crucible to support his assertion that warfare is informational and the US Department of Defense needs an entirely new information paradigm. Recording Date: 28 Aug 2025 Resources: Cognitive Crucible Podcast Episodes Mentioned by Norbert...
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#229 David Cook on Digital Discipline
The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, David Cook discusses his recent article: . In addition to digital discipline in a national security context, David discusses cyber and AI threats and practical mitigation practices that private sector companies and citizens should be aware of. Recording Date: 19 Aug 2025...
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#228 Torvald Ask on the UnCODE System
The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Torvald Ask discusses his 2023 co-authored paper: The UnCODE System: A Neurocentric Systems Approach for Classifying the Goals and Methods of Cognitive Warfare. The UnCODE System is an accessible and a practical tool for understanding and addressing cognitive warfare goals....
info_outlineGuest Bio: Dr. Tod Schuck received a B.S. in electrical engineering from Georgia Tech in 1989, an M.S. in electrical engineering from Florida Tech in 1994, and a Ph.D. in systems engineering from Stevens Institute of Technology in 2010 concentrating in knowledge representation in distributed, network-centric systems. He has worked extensively solving real-world problems for the Warfighter in the areas of data processing and fusion in cooperative, non-cooperative sensor and C2 systems.
Since 1999, Dr. Schuck has been with Lockheed Martin RMS, where he is currently an LM Fellow specializing in information and knowledge fusion (representation and distribution for surface, air, and missile defense combat systems) and in complex systems architecture and design.
Dr. Schuck is an adjunct professor at Johns Hopkins University, holding the title of Lecturer in the Whiting School of Engineering and Applied Science, Programs for Professionals; and at Rowan University where he developed and is teaching a course on Command and Control for the Henry M. Rowan College of Engineering – Electrical & Computer Engineering. He has published over 50 papers and conference proceedings and holds two US patents, two Lockheed Martin trade secrets, and has two recent patent applications submitted to the USPTO.
About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.
For more information, please contact us at communications@information-professionals.org.
Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.