#092-Diagnosing the Problem When Your Amazon PPC Goals are not Hitting the Mark, with Ritu Java
Release Date: 05/24/2021
#384 - How to Use Linkedin to Find Suppliers & Leads For Your Amazon Wholesale Business
Wizards of Ecom
In This Episode: [00:15] Intro to guest Mark Firth, founder of B2B Growth. [01:55] What is B2B? [04:00] LinkedIn and its use. [10:50] What is Apollo.io? [12:20] Is a LinkedIn profile important? [19:30] Sales navigator Guest Links and References: Website: https://www.markfirthonline.com/ Linkedin profile: https://www.linkedin.com/in/markfirthonline/ Youtube: https://www.youtube.com/channel/UCO0Ke891aZkKZz7YOI0-fpg Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: ...
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#383 - Top Tips for New Amazon Sellers: Navigating Alibaba Like a Pro with Alibaba CMO Liz Wang
Wizards of Ecom
On today's episode, we were joined by none other than the CMO of Alibaba and we are going to talk about some new and amazing opportunities Alibaba released, some tips for making the most out of the platform, and how AI is impacting Alibaba. Liz discussed and shared her expertise on how to effectively utilize Alibaba’s platform to source for potential products specially for new Amazon sellers looking to navigate the platform. She also shared the new features of Alibaba to be launched soon and what to expect from it. I hope this episode gives you valuable insight and...
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382 - *TIME SENSITIVE* Beat The Deadline - New Amazon FBA Refund Policies Explained
Wizards of Ecom
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#381 - Expanding Beyond Amazon - RangeMe, Home Depot, Michaels & Lowes
Wizards of Ecom
On Today's episode, we have a close friend of mine, Ricky Valdez, co-founder of Creations by Nathalie, an Amazon Seller and fellow JiuJitsu Dad. The goal of this episode is to unpack how the brand branched out to other platforms and shops as Home Depot, Lowes and Michaels. This episode is a very insightful one for listeners who are looking to do the same. Ricky walks us through the process of getting into other platforms and marketplaces beyond Amazon. You’ll learn opportunities of diversifying sales channels and gaining visibility in different...
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#380 - Amazon Influencer Program Brand Deals Strategies
Wizards of Ecom
On Today's episode, we have James and Kyle of Prime Commission Club, two savvy, long time Amazon Sellers who discovered amazing success in the Amazon Influencer program and continue to scale while also teaching others how to unlock the same type of financial freedom with a very robust course which we will have details on at the end of this episode. James and Kyle shared insights and strategies on how to secure brand deals through Amazon Influencer Program including building strong personal brand, leveraging your audience and negotiating fair compensation for paid contents. My...
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#379 - The Power of Working Around Others - The Case for CoWorking Spaces
Wizards of Ecom
In this episode, the founder of General Provision, a co-working space and South Florida's largest community of founders, makers, and creatives gather, Tim Hasse is with me to discuss the power of community building through and the benefits of a shared working environment. He further discusses how co-working spaces foster creativity, collaboration and productivity as well. Tim shares insights on the community aspects of co-working and how it can lead to valuable connections, hospitality and network opportunities as well. I hope you all will gain a deeper understanding of the...
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#378 - Not So Obvious Pitfalls to Avoid As An Amazon Wholesaler
Wizards of Ecom
In today's episode, I sat down with Eric Castellano of Amazon Lit, a seasoned Amazon wholesaler to discuss the not-so-obvious pitfalls that can trip up newcomers in the industry of wholesaling. Through the conversation, Eric highlights key mistakes to avoid, such as underestimating the importance of customer service, neglecting to diversify product offerings, and failing to stay up-to-date on Amazon's ever-changing policies and algorithms. Listeners will gain valuable insights and practical tips for navigating the competitive world of Amazon wholesaling successfully. In This Episode: ...
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#377 - Why Co-Create 2024 is a Must-Attend for E-Commerce Professionals
Wizards of Ecom
In this episode, I sat down with Rah Mahtani. Rah is the marketing leader of Alibaba North America with a proven track record of steering innovative branding campaigns. He is one of the driving forces behind amazing Co-create and we are here to discuss this upcoming Co-create 2024 conference and why it is a must-attend event for E-commerce professionals. Rah provides insights into the innovative thinking and collaboration that will be showcased at the conference, as well as the exciting opportunities for networking and learning from industry leaders. Plus, you’ll get the dibs ong...
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#376 - Fluencer Fruit +Amazon Influencer Program = Printing Money
Wizards of Ecom
On Today's episode, we have Liz Saunders, founder of Fluencer Fruit on the Show,this is a unique, best in its class, software used by Amazon Influencers to do product research, be more efficient, and scale their businesses. In this episode, we delve into leveraging the power of Amazon Influencer Program to generate income and why Fluencer Fruit is the ideal platform to kickstart your influencer journey. Listen in and understand why by tapping into the AIP and utilizing Fluencer Fruit, you can learn how to effectively monetize your influence in a more strategic way. In This...
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#375 - Most Important Lessons To Succeed As An Amazon Wholesaler
Wizards of Ecom
Hey Wizards, I’m back and I’m here with an episode with our guest Corey Ganim who runs Amazon wholesale business full time and succeeded in it. In this podcast, we delve into everything a wholesaler should know to succeed as an Amazon wholesaler. We delve and cover a range of topics including establishing relationships with brands, repricing strategies, product mistakes, brands to wholesale, and navigating the ups and downs of the business. Hope you gain valuable insights as Corey shares practical tips to help thrive in wholesaling. In This Episode: [00:15]...
info_outlineAll problems have solutions and that includes what seems to be your unreachable PPC goals. Today, our guest, Ritu Java of PPC Ninja will help us in more ways that one to learn the importance of diagnosing the problem. It sounds very technical, isn't it? Do you think funneling PPC needs expertise?
Let's hear what Ritu have to say about that as she discussed the how-tos of troubleshooting the funnel.
In This Episode:
[00:30] Welcome Ritu java on the show.
[04:00] System to troubleshoot the funnel
[06:00] Ritu started E-com selling jewelry in Japan and her Ecom background
[12:40] Does PPC funneling need expertise?
[13:50] Types of conversion rates.
[14:40] Types of metrics you need in funneling
[22:20] targeting video ads
[25:30] Creating video ads for ranking and drive conversion.
[28:45] Levels of analyzing the funnel.
[30:20] What to look for
[31:52] The most frequent culprit: conversion rate
[34:30] controlling price thru coupon
[41:00] Reasoning why ACOS is high.
[47:50] PPC Ninja mastermind courses.
Guest Links and References:
WEBSITE: https://www.ppcninja.com/
WEBSITE OFFER: https://www.ppcninja.com/ppcmastermind
LINKEDIN: https://www.linkedin.com/today/author/ritujava
INSTAGRAM: @ppcninja
YOUTUBE: https://www.youtube.com/channel/UCD8rdN7WICzerpmGisi8EMQ
Book Reference:
Theory of Constraints By: Eliyahu Goldratt
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/