BTI #249: Live Coaching - How to Launch a Podcast with Laura Mak
Release Date: 06/18/2021
BTI # 589: When to Hire a VA with Kaelyn Marie Fuglaar
Beyond the Image Podcast
When to Hire a VA with Kaelyn Marie Fuglaar Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner. My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show for years. “Having someone who believes in what you’re doing is going to...
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BTI # 588: 7 Ways to Get MORE Clients as a Photographer
Beyond the Image Podcast
7 Ways to Get MORE Clients as a Photographer Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients. “Nothing will work better than manual outbound.” IN THIS EPISODE 7 different strategies to get new clients. How paid ads have changed over the years and how you should be using it in your business. What’s less costly and can be more effective than paid advertising. Why word of mouth marketing leads to...
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BTI # 587: Why Your Ads Aren’t Working with Jason Wojo
Beyond the Image Podcast
Why Your Ads Aren’t Working with Jason Wojo Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment. My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media. “We’re in a space where everybody’s mind is cookie cutter and we’re trying to get business owners out of that.” IN THIS EPISODE How Jason...
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BTI # 586: Why We Closed Get Published LIVE
Beyond the Image Podcast
Why We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE The original event and where the idea came from. The history of previous events. The reason behind our rebrand in 2022. Why we’re retiring the Get Published LIVE brand and what’s coming next. Connect with James Website: Instagram: Share this podcast with a friend and remember to...
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BTI # 585: Getting Your Brand Published with Chelsea Clarke
Beyond the Image Podcast
Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event. What obstacles...
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BTI # 584: Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke
Beyond the Image Podcast
Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we’re diving into how magazines have changed and evolved over time. “Magazines still rank number one.” IN THIS EPISODE The role and value that magazines have with audiences today. The timelessness of being published in a magazine. Do people...
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BTI # 583: Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck
Beyond the Image Podcast
Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE Nadine’s background and story. How Nadine has been able to stay in the television industry without...
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BTI # 582: Are Business Coaches Lying to You?
Beyond the Image Podcast
Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a business coach’s program. Identifying the lie business coaches sell. Should you trade time for money? Coaching one thing yet doing spending else. We are ONE WEEK out from our 10th annual Get...
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How to Price Creative Services
Beyond the Image Podcast
Let’s have a conversation about how you can be pricing your photo services. “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging. 3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services. Establishing the creative and economic value. Determining the opportunity value. Why there is no standard rate. We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: ...
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BTI #580: Why the Algorithm Hates You
Beyond the Image Podcast
Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. Let’s dive into in this episode. “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now. What content isn’t working right now. How our attention span affects the type of content we will consume. How the instagram app guides us through content now. 3 types of content you can produce. What...
info_outlineI have Laura Mak with me today who is a fitness expert, content creator, and just all around awesome human being. Laura has been in the fitness industry for over 25 years, including being a collegiate NCAA gymnast and personal trainer.
Laura and her business partner are starting a podcast and seeking more help via James.
GOAL: A successful podcast launch.
IN THIS EPISODE
- Hear James go through helping Laura with different aspects of the podcast that will make a huge impact in the long run, along with answering all her questions.
- Why you need a clear and specific promise when launching a podcast or service.
- How to stay consistent and nail down important details that make your product or service successful.
- How the name and logo of your product or service plays a big role in first impressions.
- Having a great launch strategy and working backwards from the launch date.
- Why and how you should hype up your product or service launch weeks before the launch date and how it helps.
- Getting great ratings right away once you launch your podcast and how to get extended promotions.
- Headlines and body copy in your product or service matters!
“It’s not about likes and follows, it’s about engagement.”
CONNECT WITH LAURA
Website: Living Fit Now – with Laura Mak (lauramakfitness.com)
Instagram: @lauramakfitness
Facebook: Laura Mak Fitness
HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR’S FITPOSIUM!
Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.
All details are live HERE: https://fitposium.com/
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
ALSO...
We have re-opened the Get Amped Mastermind.
A little about the Mastermind:
- Brings together entrepreneurs to connect and support each other.
- Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
- It’s a brand new and revamped mastermind.
- A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
- A photoshoot with me so I can help you build marketing materials for your brand and business development.
- Real work to focus on reaching results.
Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com