BTI #251: Important Facebook Advertising Changes with Amy Bliefnick
Release Date: 06/23/2021
When Cameras Become Evidence: Photography, Power, and the First Amendment
Beyond the Image Podcast
Two photographs. Seconds apart. And a much bigger story about photography, accountability, and the right to document power. In this episode of Beyond the Image, James Patrick examines the events surrounding photographers John Abernathy and Pierre Lavie, whose images captured the moment documentation itself became a threat. As Abernathy was taken down by ICE agents while photographing in public, he instinctively threw his camera to Lavie, preserving evidence that could have been confiscated or destroyed. The conversation expands to the killing of Alex Pretti in Minneapolis, an incident captured...
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15 Years Behind the Camera: Lessons That Built James Patrick Photography
Beyond the Image Podcast
Fifteen years ago, I walked away from a full-time career in marketing—complete with a steady paycheck, benefits, and a 401K—to pursue photography. There were no guarantees it would work, only a willingness to accept uncertainty and learn along the way. In this episode, I reflect on the lessons that have kept James Patrick Photography in business for 15 years. From starting out in Tucson to building a focused career in sports, fitness, and editorial photography, to relocating to Phoenix and opening The Hive Studios, this episode breaks down what actually creates sustainability in a creative...
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8 Posing Tips Every Photographer Needs to Confidently Direct Clients
Beyond the Image Podcast
Posing doesn’t have to feel awkward, forced, or inconsistent. In this episode, James Patrick breaks down 8 practical posing tips he’s used across more than 800 magazine covers to help photographers confidently direct real clients, not professional models. You’ll learn how to create structure at the start of a shoot, guide clients into flattering body angles, fix posture and hands, use props intentionally, and capture natural expressions that feel authentic and powerful. These are real, on-set cues and micro-adjustments you can start using immediately to improve your client experience and...
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How to Calculate Your Rates as a Photographer
Beyond the Image Podcast
Are your photography rates leaving you busy, booked, and broke? In this episode of Beyond the Image, James Patrick breaks down exactly how photographers can calculate sustainable rates that cover their cost of doing business, desired income, and all the hidden hours spent editing, marketing, and running their business. Learn step-by-step formulas to figure out your true hourly rate, price your shoots correctly, and turn every session into profit through usage, upsells, and add-on services. Whether you’re a portrait, commercial, editorial, or lifestyle photographer, this episode gives you...
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Why the Vanity Fair Portraits Made People Uncomfortable — and Why That Matters
Beyond the Image Podcast
The recent Vanity Fair portraits by Christopher Anderson sparked an unprecedented reaction across the creative world. Some called them powerful. Others called them “bad photos.” In this episode of Beyond the Image, James Patrick breaks down why that criticism reveals more about viewer expectations than photographic quality. From extreme close-ups and intentional lighting choices to the role of honesty, narrative, and authorship, this conversation explores what actually defines a successful photograph. We unpack why photography is a form of storytelling, why not every image is meant to...
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When Photographers Turn on Photographers
Beyond the Image Podcast
Photographers… this may shock you — but not everyone is going to like your work. And sometimes, the loudest critics are other photographers. In this episode of Beyond the Image, James Patrick breaks down why criticism from other creatives often has nothing to do with your talent and everything to do with ego, insecurity, and misplaced comparison. You’ll learn how to tell the difference between constructive feedback and noise, why other photographers don’t get to decide your value, and how to stay focused on what actually matters — creating work you’re proud of and serving the...
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Why Photographers Are Getting Pricing Wrong
Beyond the Image Podcast
In this episode of Beyond the Image, James Patrick takes a direct, professional look at one of the most polarizing conversations in the photography world: ethical pricing. After a viral post claimed that “$2,000 for 100 photos is unethical,” the industry erupted into yet another round of pricing debates, judgment, and misinformation. James breaks down why these arguments happen—and more importantly, why they’re built on a limited, inaccurate understanding of how photography pricing, usage, licensing, and value-based business models actually work. In this episode, you’ll learn: Why...
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When the Client Is the Problem: How Photographers Protect Themselves
Beyond the Image Podcast
In this episode of Beyond the Image, James Patrick dives into one of the biggest questions photographers asked after his viral video: “What do you do when the client is the difficult one?” After more than 20 years, hundreds of shoots, and more personalities than he can count, James breaks down the real root of “bad clients,” why a vague contract is more dangerous than a tough personality, and how to protect your work, your energy, and your business with clear boundaries. You’ll learn: • Why your contract is your #1 line of defense • What MUST be included in every scope and...
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Strategy No One Talks About Which Landed Me A Dream Job
Beyond the Image Podcast
In this episode, I break down exactly how I landed a dream project—not through luck, connections, or waiting to “get discovered,” but by creating the kind of work I wanted to be hired for. I share the full strategy behind building a spec portfolio, crafting content marketing around it, and ultimately generating a wave of viral visibility that positioned me as the go-to creator for that exact style of work. If you’ve ever felt stuck waiting for the “right” clients to find you, this is the blueprint for taking control of your opportunities and building demand around your passion. ...
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Biggest Portfolio Mistakes Photographers Make (and Why Your Portfolio Isn’t Enough)
Beyond the Image Podcast
Fresh off a portfolio review at a local college, I’m breaking down the biggest and most common mistakes photographers make when trying to showcase their work—and why these mistakes might be standing between you and your next client. In this episode, I cover: • Mistake #1: Overloading your portfolio with too many images • Mistake #2: Showcasing work you don’t actually want to shoot • Mistake #3: Not showing enough of the work you do want to be hired for And then we get into the biggest mistake of all: relying solely on your portfolio as your entire marketing strategy. Because in...
info_outlineToday, we are chatting all about all things related to the changes that we’ve seen in the Facebook advertising platform, what this means for anyone who has advertised or is planning to advertise, and what we as business owners need to know to best equip ourselves for this change.
As we see shifts organically or from changes in algorithms, it’s important for us to talk about the way it effects our business. We are so honored to have our very own, Amy Bliefnick on today. Amy does all our in-house marketing and advertising. She has been in the digital marketing space for over 10 years and has homed in on Facebook advertising as her main way to drive traffic to and scale her client’s businesses.
IN THIS EPISODE
- The new changes in the Facebook advertising platform.
- The new iOS 14 update and how we can respond as advertisers.
“If you stick to the foundations, you should be fine through everything else.”
- Why your visibility may decrease with this new update via no longer have cookie-based advertising.
- It’s important to know, as of now, this is only happening on Apple mobile devices, but we believe other companies will quickly follow (and some already are!).
- Things that have been effected: CPMs, not being able to create large retargeting audiences, a decreased look alike audience, Facebook reports will no longer be reliable.
- Strategic and tactical actions you can take to combat these changes.
- The importance of understanding that consumer demand is ever changing so we must be ready,
- Domains and subdomains and how to get verified.
- 8 conversion events and how to set them up.
- Why thank you pages are important in tracking your advertisements.
- Conversion API – the new way of doing things moving forward and how you can do it.
- Diversifying your leads.
Connect with Amy:
Website: www.511west.com
Instagram: @amy511west
Message her on her website or Instagram to receive a training on how to put these things into practice!
Share this podcast with a friend and remember to leave a 5-star review!
HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR’S FITPOSIUM!
Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.
All details are live HERE: https://fitposium.com/
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
ALSO...
We have re-opened the Get Amped Mastermind.
A little about the Mastermind:
- Brings together entrepreneurs to connect and support each other.
- Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
- It’s a brand new and revamped mastermind.
- A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
- A photoshoot with me so I can help you build marketing materials for your brand and business development.
- Real work to focus on reaching results.
Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com