BTI #254: Becoming Your Own Publisher with Cynthia Sassi
Release Date: 06/30/2021
Your Watermarks Suck
Beyond the Image Podcast
The last time I dared talk about photographers using watermarks, I got a few (okay, a lot) of angry messages. But I hope this time you hear me out on why watermarking your photos is a futile effort that only satiates ego and does nothing to actually help your brand or business. https://jamespatrick.com/
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Getting Fired by Clients
Beyond the Image Podcast
By default we only want to share our wins and successes. The fear is that if we are open and honest about projects that don't go well or client experiences that are not stellar that it will somehow reflect negatively upon us. The truth is, when we only share the positives about our careers, it gives a false aspiration of what a creative career truly looks like. Throughout our careers we will lose more work than we will ever win. That is the simple math of it. And once we acknowledge that reality - we can begin to look at losses as not failures but as opportunities to learn and improve our...
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Photographers Give Terrible Advice
Beyond the Image Podcast
When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice. The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep others out of the industry they believe they are at the center of. In this episode I discuss what happened when a photographer made the mistake of asking for help. https://jamespatrick.com/
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Nightmare Photo Shoots **Halloween Special!**
Beyond the Image Podcast
I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer. Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences. https://jamespatrick.com/
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How to Ask a Photographer to Work for Free
Beyond the Image Podcast
Okay don't get too mad at me for this episode! It is not that I am encouraging photographers that they have to work for free. But I wanted to dissect how someone could professionally and respectfully ask a photographer to collaborate or provide services at low-to-no cost. https://jamespatrick.com/
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Competition in Photography
Beyond the Image Podcast
How do we best compete as photographers in a way that supports the community and industry as a whole? And what happens when photographers go against that supportive environment and try to harm other's businesses? In this episode of the Beyond the Image podcast, host James Patrick discusses both sides of competition from healthy to unhealthy. Connect with James Patrick at https://jamespatrick.com/
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When Should Photographers Work for Free
Beyond the Image Podcast
When should photographers work for free? If you've followed me for anything length of time, you've seen the numerous videos and posts I've done about cheap clients trying to take advantage of photographers. You would, no doubt, asssume I would be diligent about saying that no photographer or creative should ever work for free. But that is not what I feel at all. In this episode of the Beyond the Image podcast, I chat about the times when photographers and creatives should consider taking out the camera without being paid. What do you think? Connect with me on my website or Instagram
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Creating Your Style as a Photographer
Beyond the Image Podcast
When we think about creating our style as a photographer (or any creative professional) what we intially think is that we have to niche down who our core market is and the type of work we will be focusing on. And we are not wrong to think that. But surprisingly, there is actually a tremendous amount more we can do to define our style as a creative. In this episode of the Beyond the Image podcast, host James Patrick discusses a myriad of ways that photographers, videographers and fellow creatives can begin the process of defining and carving out their unique style to help them stand out from...
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Camera Settings for Various Situations
Beyond the Image Podcast
In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots. From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed. In addition, James reviews recommended camera settings to help work more efficiently when doing your photo shoots. Connect with James at JamesPatrick.com or IG @JPatrickPhoto
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Questions to Ask Before Pricing Your Photography Services
Beyond the Image Podcast
"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong. But what about those times when a genuine client approaches you with a real project? How do you help ensure you are best equipped with all of the right information to help you make an accurate price proposal and bid so you ultimately win more work? In this episode I talk about specific questions you should consider asking your...
info_outlineToday, we are talking about all things content and content marketing. I know you’ve heard the phrasing and seen the memes about how content is king. It’s true, content is king. But you might be wondering how you go about building that content platform and how to leverage and implement that content into your marketing strategy.
I’m so excited to have Cynthia Sassi on today. She’s the founder of Fabulous Media Group and we are diving into this topic. Tune in and get ready to take notes!
IN THIS EPISODE
- What drew Cynthia to the digital marketing industry.
- How digital advertising has leveled the marketing playing field.
“With digital, we can change things up by the minute. If something’s not working, we can try something else.”
- The difference between digital and physical marketing materials.
- How consumer demand and advertising money effects how things are marketed.
- Different factors that Cynthia analyzes in order to create effective content.
- Why consistency is so important.
- Having an ideal client you are marketing to.
“When you try to market to everyone, you’re going to market to no one.”
- The importance of being flexible in your approach.
- How to stand out in your digital marketing.
- Taking a step back and asking yourself what YOU would want to see in order to add value to your marketing.
Connect with Cynthia:
Website: Fabulous Media Group -
Instagram: @cynthiasassi
@fabulousarizona @fabulouswisconsin @fabulousiowa @fabulouswashington @fabulouscalifornia
HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR’S FITPOSIUM!
Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.
All details are live HERE: https://fitposium.com/
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
ALSO...
We have re-opened the Get Amped Mastermind.
A little about the Mastermind:
- Brings together entrepreneurs to connect and support each other.
- Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
- It’s a brand new and revamped mastermind.
- A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
- A photoshoot with me so I can help you build marketing materials for your brand and business development.
- Real work to focus on reaching results.
Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com