#347 - Michael Keplinger gets REAL about Creating Brands People Love to Consume
Release Date: 08/22/2021
#364 - Martin Saenz gets REAL about Smart Investing & the Note investment industry
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Martin Saenz brings social good into smart investing. Martin is a Managing Partner of Bequest Funds. Renowned as a thought leader in the mortgage note investment industry, Martin is generous with his firsthand expertise, to the benefit of his many clients and followers. Genuine, loyal, and passionate about creating a better world through profitable business, he works hard to share and spread success. https://www.bqfunds.com/
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#363 - Kenny Jordan gets REAL about iLuv Podcasts and How to get booked on Shows
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First and foremost I am a Father with a deep passion for personal development and helping others. Much of my passion comes from an undying hunger to leave the best possible example for my children. I am a hard worker with a strong desire to succeed. I'm an optimist. I believe firmly that if you combine the right attitude with a strong belief system, anything is possible!
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#362 - Bryan Clayton gets REAL about building GreenPal
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Bryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.
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#361 - Skylar gets REAL about To The Moon Collectibles
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https://www.instagram.com/tothemooncollectables/
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#360 - Devon Werner gets REAL about Wander Lust: The Chocolate Made Me Do It
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In life, we often have a picture of how we think the future will look. The picture is so clear to us, we can embrace it as if it has already come into existence. What do we do when we become so attached to a vision of how things should be that we lose sight of how things are? When we are scared to alter
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#359 - Chris Carlin gets REAL about Customer Experience at The Upper Deck Company
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Having worked with the Upper Deck Company for over twenty years, I have been able to develop a diverse management background in Customer Care, Sales, Marketing, Public Relations, Events and Social Media. Colleagues have called me an inspirational leader throughout all the management positions I have held with my current company.
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#358 - Lana Ivanov gets REAL about developing Vonavi Pro Advanced Formulations Skincare
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Lana Ivanov is revolutionizing the beauty industry yet again - Vonavi Pro Skin provides products that would be gentle enough not to cause any side effects for any skin type at any age.
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#357 - Christian Banach gets REAL about helping agencies land 6- and 7-figure opportunities predictably
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Hi. I'm Christian. I started a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales.
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#356 - Tony DUrso gets REAL about Flooding Businesses With Visitors From Podcasting & Social Media.
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★ In 4 years Tony:
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#355 - Anthony Blatner gets REAL about creating LinkedIn Ads that get Customers!
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LinkedIn Ads Expert – Helping B2B companies get great customers ⬥ CMO, SpeedworkSocial.com ⬥ Ex-IBM
info_outlineMichael & SmashBrand helps brand managers confidently put products on the shelf that sell. Combining branding and design expertise with consumer insights at multiple points throughout our process, we create brands that win customers, not just awards.
An idea company, SmashBrand designs packaging with strategy, style and substance, integrating statistically validated consumer testing into the design process. Product managers and CMOs come to us for product innovation, packaging design, brand strategy, branding and consumer testing. Our data-first process creates consistent results for clients using real insights from actual consumers.
I lead strategy and research, working with clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal to determine through analytical rigor and testing how to best optimize the art and message on the physical product. Our unique process of iterative testing integrated into our design process reduces a ton of risk and allows brands to make the bold moves necessary to win in the market.
My two decades of engineering, entrepreneurism, and business ownership led to a very unique viewpoint and reinforced a problem-solving approach to everything we do. After earning a bachelor’s degree in computer engineering, I launched and grew several globally distributed multi-million-dollar CPG brands. In 2007, I went back to school and unexpectedly gravitated towards consumer psychology, which gave me the insight to discern my consumer product experience through the broader lens of consumer research and marketing and build market-winning brand strategies.
Packaging must connect deeply with consumers and still convey the strategic vision of the brand. I’ve honed an ability to see ideas through the eyes of the consumer and anticipate how they’re going to react to the product or its message. I piece together seemingly unrelated pieces—it’s the place where real innovation and opportunity collide. https://www.smashbrand.com/