#347 - Michael Keplinger gets REAL about Creating Brands People Love to Consume
Release Date: 08/22/2021
#459 - Bob Bowdon gets real about Monetizing Content Isn't Greed, It's Fairness with VidaFair
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If artistic painters can decide prices for their work, why shouldn't filmmakers and video content creators? VidaFair is a new pay-per-rental video monetization platform based on fair pricing and transactions between creators and consumers. VidaFair allows video creators to set their own fee for 24-hour video stream rentals of their content. Video viewers pay the content creator fee and a small fee to VidaFair, without being asked to subscribe to anything, ever. Creators and viewers get the safety and security of the PayPal payment processing. We do believe content creators...
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#458 - Alia Yasmin Khan gets REAL about CREATE-REWIRE-ACCOMPLISH
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--Sublime Knowledge Mindset Coaching Personalized Coach-Podcaster-Author-Speaker CREATE-REWIRE-ACCOMPLISH Unlock your Mind and Transform your Life through Personal Growth and Development.
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#457 - Michal Stawicki gets REAL about helping solopreneurs to grow their business faster and with less stress
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Business coach & mentor | I help solopreneurs to grow their business faster and with less stress
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#456- Jack Skeels gets REAL about Unmanaged: The proven way to unleash productivity and happiness in today’s most complex and over-managed organizations
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With over 11 years of experience as the CEO and Founder of AgencyAgile, Inc., I help agencies, digital shops, consultancies, and other project-driven organizations achieve higher productivity, quality, and happiness. I leverage my background in finance, entrepreneurship, industrial engineering, and computer science, as well as my certifications in Scrum and Coaching, to deliver customized solutions that address the most endemic problems in the agency world. I am also the author of "Unmanaged: The proven way to unleash productivity and happiness in today’s most complex and over-managed...
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#455 - Brent Keltner gets REAL about The Revenue Acceleration Playbook
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Buyer Personalization Drives Revenue Generate more qualified leads that close and upsell faster from each buyer or customer interaction. https://winalytics.com/ According to Gartner, Forrester, and McKinsey, 75% of B2B buyers expect deep personalization, and companies that get this right grow 2x faster than their peers. Easy to say, harder to do. Buyer personalization means not product pitching but telling a personalized story about value in each buyer interaction. Top sales teams understand this is only possible with shared sales playbooks to capture and share best practices for...
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#454 - Eli Packouz gets REAL about a Perfect Floss Every time in 10 Seconds!
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Instafloss automatically flosses all your teeth in under 10 seconds. It is comfortable, fast, and effective. Instafloss uses multiple water jets to give an effective and comfortable floss in only ten seconds. A small tank holds water which is pumped to the mouthpiece (at your desired pressure). The mouthpiece aims pulsing water jets at 90° to the gumline (the most effective cleaning angle, as per Eakle WS, et al.) on both sides, front and back, of your top and bottom teeth. As you sweep the handle from one side of your mouth to the other, the jets automatically floss 360° around every...
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#453 - Dr. Monica Vermani gets REAL about Stop Existing and Start LIVING
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Experienced Licensed Clinical Psychologist with a demonstrated history of working in the health wellness and specializes working with mood, anxiety and trauma populations. Skilled in corporate wellness, family/couples counselling, negotiation, Psychological Assessments, Crisis Intervention, Self-esteem building, cognitive behavioural therapy and mindfulness meditation practices. Strong healthcare services, professional graduated from Certified Coaches Federation, UofT and worked in correctional facilities, as well as at reputable hospitals including Lakeridge mental health, CAMH and UHN. Learn...
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#452 - Ryan Hanley gets REAL about being On a mission to help leaders FINISH BIG.
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Ryan Hanley is the CEO and founder of Finding Peak, an insurance growth coaching and consulting firm built off his 18 years of industry experience. Learn more at https://ryanhanley.com Ryan was previously the founder and CEO of Rogue Risk, a first-of-its-kind digital commercial insurance agency. He’s also held executive leadership positions at Bold Penguin, TrustedChoice.com, and SIAA. In addition, Ryan is a sought-after keynote speaker on leadership, growth, and insurtech, bestselling author of Content Warfare, and producer of the industry's top podcast, the Finding Peak Podcast. Ryan...
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#451 - Cari Jacobs-Crovetto gets REAL about becoming a Highly Effective Uniquely HUMAN
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I occupy a wide spectrum of expertise - creating "from scratch" brands based in applied customer insights to growth hacking and supercharged customer relationship marketing programs that create loyalty beyond reason; from going deep and wide in growth and acquisition marketing, brand strategy, customer cross selling to building loyalty programs / CRM, and events, experiential, comms and PR; and from assembling, coaching and leading high performance teams to coaching c-suites and executives on creating business strategies that are as impactful as they are "felt in the bones" to easing anxiety...
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#450 - Mike Caldwell gets REAL about using Empathic Marketing Strategy to empower businesses and entrepreneurs with high-ticket offerings
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As The Marketing Medic, I leverage my trademarked Empathic Marketing Strategy to empower businesses and entrepreneurs with high-ticket offerings. My mission is to help clients identify and deeply understand their audiences, enabling them to craft a resonant Empathic Marketing message that makes their audience feel truly understood. With a strong foundation in empathy, I expertly build customized websites and sales funnels designed to deliver your messages to a receptive audience primed for conversion. My holistic approach combines empathy, strategy, and technology to help clients not only...
info_outlineMichael & SmashBrand helps brand managers confidently put products on the shelf that sell. Combining branding and design expertise with consumer insights at multiple points throughout our process, we create brands that win customers, not just awards.
An idea company, SmashBrand designs packaging with strategy, style and substance, integrating statistically validated consumer testing into the design process. Product managers and CMOs come to us for product innovation, packaging design, brand strategy, branding and consumer testing. Our data-first process creates consistent results for clients using real insights from actual consumers.
I lead strategy and research, working with clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal to determine through analytical rigor and testing how to best optimize the art and message on the physical product. Our unique process of iterative testing integrated into our design process reduces a ton of risk and allows brands to make the bold moves necessary to win in the market.
My two decades of engineering, entrepreneurism, and business ownership led to a very unique viewpoint and reinforced a problem-solving approach to everything we do. After earning a bachelor’s degree in computer engineering, I launched and grew several globally distributed multi-million-dollar CPG brands. In 2007, I went back to school and unexpectedly gravitated towards consumer psychology, which gave me the insight to discern my consumer product experience through the broader lens of consumer research and marketing and build market-winning brand strategies.
Packaging must connect deeply with consumers and still convey the strategic vision of the brand. I’ve honed an ability to see ideas through the eyes of the consumer and anticipate how they’re going to react to the product or its message. I piece together seemingly unrelated pieces—it’s the place where real innovation and opportunity collide. https://www.smashbrand.com/