#455 - Brent Keltner gets REAL about The Revenue Acceleration Playbook
Release Date: 11/04/2024
Be Real Show
With over 11 years of experience as the CEO and Founder of AgencyAgile, Inc., I help agencies, digital shops, consultancies, and other project-driven organizations achieve higher productivity, quality, and happiness. I leverage my background in finance, entrepreneurship, industrial engineering, and computer science, as well as my certifications in Scrum and Coaching, to deliver customized solutions that address the most endemic problems in the agency world. I am also the author of "Unmanaged: The proven way to unleash productivity and happiness in today’s most complex and over-managed...
info_outline #455 - Brent Keltner gets REAL about The Revenue Acceleration PlaybookBe Real Show
Buyer Personalization Drives Revenue Generate more qualified leads that close and upsell faster from each buyer or customer interaction. https://winalytics.com/ According to Gartner, Forrester, and McKinsey, 75% of B2B buyers expect deep personalization, and companies that get this right grow 2x faster than their peers. Easy to say, harder to do. Buyer personalization means not product pitching but telling a personalized story about value in each buyer interaction. Top sales teams understand this is only possible with shared sales playbooks to capture and share best practices for...
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Instafloss automatically flosses all your teeth in under 10 seconds. It is comfortable, fast, and effective. Instafloss uses multiple water jets to give an effective and comfortable floss in only ten seconds. A small tank holds water which is pumped to the mouthpiece (at your desired pressure). The mouthpiece aims pulsing water jets at 90° to the gumline (the most effective cleaning angle, as per Eakle WS, et al.) on both sides, front and back, of your top and bottom teeth. As you sweep the handle from one side of your mouth to the other, the jets automatically floss 360° around every...
info_outline #453 - Dr. Monica Vermani gets REAL about Stop Existing and Start LIVINGBe Real Show
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I occupy a wide spectrum of expertise - creating "from scratch" brands based in applied customer insights to growth hacking and supercharged customer relationship marketing programs that create loyalty beyond reason; from going deep and wide in growth and acquisition marketing, brand strategy, customer cross selling to building loyalty programs / CRM, and events, experiential, comms and PR; and from assembling, coaching and leading high performance teams to coaching c-suites and executives on creating business strategies that are as impactful as they are "felt in the bones" to easing anxiety...
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info_outline #449 - Jason Friedman gets REAL about Scaling Your Business by Obsessing over your Customers’ SuccessBe Real Show
Imagine a captivating performance where the audience is completely transfixed. Not a peep. Total focus, until, suddenly, rising as one, they leap to their feet, furiously applauding and demanding more. Why? The audience was taken on a journey. Their needs were anticipated and then met. Their attention was earned and then held. Their entire experience was meticulously crafted and delivered. And then the audience demanded more. That's the power your organization can command to scale your business with the support of our team at CXFormula, LLC. Together my long-time business partner,...
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Investing in a website that is not optimized for conversions is like pouring water into a leaky bucket with a hole in it. You are likely spending thousands of dollars on your digital marketing efforts, all to have your website not properly optimized to convert that traffic into buyers. Acquiring traffic is becoming increasingly expensive and competitive every single day. With the increased cost of customer acquisition, it’s crucial that your brand converts as many visitors into buyers as possible. That’s where ThrillX comes in. We are a Canadian-based UX/UI Design and Conversion Rate...
info_outlineBuyer Personalization Drives Revenue
Generate more qualified leads that close and upsell faster from each buyer or customer interaction. https://winalytics.com/
According to Gartner, Forrester, and McKinsey, 75% of B2B buyers expect deep personalization, and companies that get this right grow 2x faster than their peers.
Easy to say, harder to do. Buyer personalization means not product pitching but telling a personalized story about value in each buyer interaction.
Top sales teams understand this is only possible with shared sales playbooks to capture and share best practices for personalized messaging.
Top marketing teams tell the same story about value across their website, content, campaigns and sales conversations.
Brent Keltner, Ph.D. is founder and President of Winalytics LLC, a go-to-market- and revenue acceleration consultancy. He is also author of The Revenue Acceleration Playbook. Winalytics helps clients reach their top growth potential by shifting from product-driven conversations to authentic conversations that anchor on buyer-defined value.
Before starting Winalytics, Brent spent more than a decade as a revenue leader in enterprise to early stage companies, including Kaplan, Eduventures, Plus Delta Partners and CollegiateLink. He began his career as a Ph.D. social scientist and spent 10 years conducting qualitative research interviews at Stanford University and the RAND Corporation.