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BTI #283: Creating Recurring Revenue with John Warrillow

Beyond the Image Podcast

Release Date: 09/08/2021

Photographers Give Terrible Advice show art Photographers Give Terrible Advice

Beyond the Image Podcast

When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice. The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep others out of the industry they believe they are at the center of. In this episode I discuss what happened when a photographer made the mistake of asking for help. https://jamespatrick.com/

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Nightmare Photo Shoots  **Halloween Special!** show art Nightmare Photo Shoots **Halloween Special!**

Beyond the Image Podcast

I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer. Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences. https://jamespatrick.com/

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How to Ask a Photographer to Work for Free show art How to Ask a Photographer to Work for Free

Beyond the Image Podcast

Okay don't get too mad at me for this episode! It is not that I am encouraging photographers that they have to work for free. But I wanted to dissect how someone could professionally and respectfully ask a photographer to collaborate or provide services at low-to-no cost. https://jamespatrick.com/

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Competition in Photography show art Competition in Photography

Beyond the Image Podcast

How do we best compete as photographers in a way that supports the community and industry as a whole? And what happens when photographers go against that supportive environment and try to harm other's businesses? In this episode of the Beyond the Image podcast, host James Patrick discusses both sides of competition from healthy to unhealthy. Connect with James Patrick at https://jamespatrick.com/

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When Should Photographers Work for Free show art When Should Photographers Work for Free

Beyond the Image Podcast

When should photographers work for free? If you've followed me for anything length of time, you've seen the numerous videos and posts I've done about cheap clients trying to take advantage of photographers. You would, no doubt, asssume I would be diligent about saying that no photographer or creative should ever work for free. But that is not what I feel at all. In this episode of the Beyond the Image podcast, I chat about the times when photographers and creatives should consider taking out the camera without being paid. What do you think? Connect with me on my website or Instagram  

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Creating Your Style as a Photographer show art Creating Your Style as a Photographer

Beyond the Image Podcast

When we think about creating our style as a photographer (or any creative professional) what we intially think is that we have to niche down who our core market is and the type of work we will be focusing on. And we are not wrong to think that. But surprisingly, there is actually a tremendous amount more we can do to define our style as a creative. In this episode of the Beyond the Image podcast, host James Patrick discusses a myriad of ways that photographers, videographers and fellow creatives can begin the process of defining and carving out their unique style to help them stand out from...

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Camera Settings for Various Situations show art Camera Settings for Various Situations

Beyond the Image Podcast

In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots. From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed. In addition, James reviews recommended camera settings to help work more efficiently when doing your photo shoots. Connect with James at JamesPatrick.com or IG @JPatrickPhoto

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Questions to Ask Before Pricing Your Photography Services show art Questions to Ask Before Pricing Your Photography Services

Beyond the Image Podcast

"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong. But what about those times when a genuine client approaches you with a real project? How do you help ensure you are best equipped with all of the right information to help you make an accurate price proposal and bid so you ultimately win more work? In this episode I talk about specific questions you should consider asking your...

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Best & Worst Photo Gear show art Best & Worst Photo Gear

Beyond the Image Podcast

In over two decades as a professional photographer, I've spent more than I will ever admit on photo gear. From cameras to lenses, from modifiers to lights, from tripods to c-stands and from computers to editing softwares. In this episode of Beyond the Image, I spill the tea on all my favorite pieces of gear I've ever purchased as well as all of the items I wish I could get my money back on. Have you bought and loved or purchased and regretted any of these items? Connect with James Patrick  

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Are Magazines Screwed? show art Are Magazines Screwed?

Beyond the Image Podcast

Short answer: VERY I've spent over 20 years working in print media and even own two magazines. So you can say I have a vested interest in this topic and this industry. I want to deep dive into how magazines got themselves into the hole they have with subscribers and with advertisers. Also I will explore what, if anything, magazine publisher's can do to help salvage (or even save) the industry. You can listen to the Beyond the Image podcast wherever you get your episodes. Connect with me on Instagram @JPatrickPhoto or my website www.JamesPatrick.com

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More Episodes

If today’s topic hasn’t been in the front of your mind over the last 18 months with everything that’s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business.

My guest today is the founder of The Value Builder System and best selling author or Built to Sell, John Warrillow.

IN THIS EPISODE

  • The lightbulb moment when John realized the importance of creating recurring revenue in his business model.
  • How John quickly grew his business and developed recurring income.
  • The importance of productizing your business and incorporating a subscription model.
  • Segmenting your audience.
  • The Trojan Horse effect.
  • Effective positions brands are taking with subscription models.
  • TVR
  • The reason you want to niche down and find one customer to serve.
  • Packing value into the subscriptions you create.
  • The 60-day window magic.
  • The power of spontaneous gifts to your subscribers.
  • Getting your subscriber fully integrated.

 

“Once somebody becomes a subscriber, they are infinitely more 

likely to buy your other things.”



* Go lock in your pass NOW at FITposium.com!

 

Connect with John

Download FREE subscription model worksheet, learn about the drivers of value, and more at the link below!

We’ve Put Together a Collection of Useful Gifts for Listers of Beyond The Image (builttosell.com)

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com