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181 - David M Frees Force Multipliers to Make Podiatrists More Powerful

Podiatry Legends Podcast

Release Date: 11/19/2021

352 - Our Profession Must Embrace Innovation with Cath Hughes from Curacorn show art 352 - Our Profession Must Embrace Innovation with Cath Hughes from Curacorn

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin talks with Cath Hughes, a pioneering podiatrist who has spent decades at the forefront of foot care innovation. From her work with diabetic patients to revolutionising treatments with , Cath’s experience spans both the clinical and sports worlds. With a career that includes eight seasons treating professional footballers in the UK at the premiership level, she shares her unique insights into advancing podiatric care. We delve into her groundbreaking injectable treatments, discuss the challenges of integrating innovation...

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351 - The Infinite Game by Simon Sinek (Book Review) show art 351 - The Infinite Game by Simon Sinek (Book Review)

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, Tyson Franklin and Richard Chasen discuss Simon Sinek's book 'The Infinite Game.' The book emphasises the importance of long-term thinking in business and life, contrasting finite games like soccer, which have clear rules and endpoints, with infinite games like business, where success is continuous and legacy-building. Through stories and examples, they highlight Sinek's key ideas, such as the importance of having a just cause, building trusting teams, and maintaining ethical standards. They discuss relevant comparisons, including Apple vs....

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350 - Quit If You're Not Happy Where You Work show art 350 - Quit If You're Not Happy Where You Work

Podiatry Legends Podcast

In this solo episode of the Podiatry Legends Podcast, host Tyson E Franklin discusses why podiatrists, especially new graduates, often feel disillusioned with their jobs. Tyson shares an analogy to highlight the frustration of unfulfilled promises and addresses employer dishonesty about job expectations. He provides insights and solutions on how to create a more transparent and fulfilling work environment, encouraging podiatrists to address their concerns and seek better opportunities if necessary.  For additional show notes, please visit the .  If you have any questions about...

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349 - Finding the Right Fit: My Hiring Philosophy with Dr Patrick McEneaney show art 349 - Finding the Right Fit: My Hiring Philosophy with Dr Patrick McEneaney

Podiatry Legends Podcast

This week, I’m joined by Dr. Patrick McEneaney for his sixth appearance on the Podiatry Legends Podcast! Patrick, the owner of Northern Illinois Foot and Ankle Specialists, has expanded his practice from two clinics to 16 (soon to be 17 if not already) and shares the secrets behind his growth. We talk about integrating new clinics, building a strong team culture, and why investing in staff is the key to long-term success. Plus, we compare podiatry practices in the United States and Australia. Not an episode to be missed.  For additional show notes, please visit the .  If...

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348 - Transforming Chaos Into Calm with Sarah Clark show art 348 - Transforming Chaos Into Calm with Sarah Clark

Podiatry Legends Podcast

Discover how to transform your practice from chaotic to calm in this insightful episode of the Podiatry Legends Podcast. Tyson E. Franklin sits down with Sarah Clark of , an expert in optimising healthcare practices through her "Four P's to Success" framework—People, Patients, Paperwork, and Processes. Whether you're looking to improve patient experiences, streamline operations, or elevate your practice management, this episode is packed with actionable tips to help podiatrists and other healthcare providers enhance efficiency and satisfaction. Don’t miss these strategies to take your...

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347 - The Foot and Ankle Show with Tony Gavin show art 347 - The Foot and Ankle Show with Tony Gavin

Podiatry Legends Podcast

I welcome Tony Gavin back to the Podiatry Legends Podcast to discuss the evolution of the Foot & Ankle Show. Tony reveals how his diverse background, including his time as a salsa dance promoter, inspired him to create a unique conference experience for podiatrists. With over five years of growth, the event now attracts global professionals to share knowledge, network, and inspire one another. Tony shares the behind-the-scenes changes that have made the Foot & Ankle Show a standout event in the podiatry industry, from expanding workshop offerings to refining the conference...

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346 - Podiatry in Malta with Joe Sciortino show art 346 - Podiatry in Malta with Joe Sciortino

Podiatry Legends Podcast

In today’s episode, I’m thrilled to welcome back Joe Sciortino, a Maltese podiatrist, to discuss the state of podiatry in Malta and his career journey from Malta to the UK and back to Malta.  If you’re curious about podiatry abroad, this episode is packed with insights. Podiatry in Malta has evolved over the years. Once only known for providing routine foot care, it is rapidly becoming recognised for its broader scope, including expertise in musculoskeletal conditions, sports medicine, and advanced technologies. Joe shares how he’s helping change this perception. More detailed...

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345 - Top Five Books for Christmas show art 345 - Top Five Books for Christmas

Podiatry Legends Podcast

On this episode, I am joined by Carly O'Donoghue. We highlight five books that we believe everyone should own, and if you don't, they should be on your Christmas List. These books would also be perfect for team members, friends and family. Book 1: Untamed - "The only thing that was ever wrong with me was my belief that there was something wrong with me." Book 2: The Courage to Be Disliked - Book 3: Nedd Brockman Showing Up -  Book 4: The 12 Week Year - Book 5: The One Thing - If you find this video interesting, please share it with your friends, give it a thumbs up, and subscribe to...

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344 - Jo Shapter Unknowingly Inspiring Others show art 344 - Jo Shapter Unknowingly Inspiring Others

Podiatry Legends Podcast

Jo Schapter’s journey into the world of podiatry wasn’t a straightforward one. She didn’t begin with a clear path; instead, her story unfolded in ways she never anticipated. From her beginnings in sports science to an unexpected detour into beauty and foot care, Jo's story is a testament to the power of following one's curiosity and passion.  Jo’s story is a reminder that we don’t always have to have everything figured out. Sometimes, the best journeys begin when we are willing to explore unfamiliar territories. For Jo, this exploration led to podiatry — a profession she...

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343 - Podiatry in Mauritius with Usama Anwar and Zahra Chouthy show art 343 - Podiatry in Mauritius with Usama Anwar and Zahra Chouthy

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, host Tyson Franklin interviews Usama Anwar and Zahra Chouthy, owners of Podiatry For All in Mauritius. They discuss their unique journey from the UK to Mauritius, highlighting the challenges and rewards of practising podiatry in a country with limited services. The conversation covers cultural insights, the importance of educating doctors and the local population about podiatry, and their personal stories and experiences, making this episode both informative and heartwarming. More detailed notes can be found on the Podiatry Legends Podcast...

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David M Frees is from Phoenixville, Pennsylvania and in this episode, he will discuss FORCE MULTIPLIERS, a technique, when used correctly, will make podiatrists more powerful, better communicators and far more influential with their patients.  

Dave Frees has been referred to as the Grandmaster of persuasion and influence by Steve Forbes, Editor-In-Chief of Forbes Magazine and Forbes Media. He's a sought after speaker on leadership, sales and marketing, and has had a close working relationship with podiatrists for many years. 

Dave is a civilian; however, he has worked closely with the military and armed forces in the United States. He has taken what he has learnt from top negotiators, interrogators and special forces operators to devise a unique method for day-to-day business operations.   

Topics discussed:

  • Meta-Force Multipliers, Strategic Force Multipliers and Tactical Force Multipliers.
  • Stories work when you imbed them within the content you are delivering to your patients. 

Meta-Level

  • Ways we can be a more powerful version of who we are.
  • How can we think better

Strategic-Level

  • Ideas that guide us in the right direction.
  • Developing systems for all our tactics makes them easier and easier to do.
  • Developing a system for marketing - take the ideas in your head (strategy) to make them a reality (the tactic)
  • Training is a strategic force multiplier.
    • Building a system around training.
    • Record the training
    • Use it online
    • Sell to other podiatrists
  • Using rules and models (OODA LOOP)
  • Get clarity around your purpose, values and mission, and knowing the exact patient you want is strategic. 
    • When you know where your ideal patient is, you'll know where to do your marketing.
    • Use this information to decide on the tactic, such as email. 
  • Alignment: What we're about to do, is it in alignment with our purpose, values and mission and is it going to be loved and will it help support our ideal patients

Tactical-Level

  • Doing a particular type of marketing to get a specific type of patient.
  • It is used to get the right kind of patients.
  • Did it work?
    • Yes, then do more of it. This forms part of your strategy.

Meta Level is Mental Level (Mindset)

Learning how to stay strong and recover from damage or a downturn in performance is meta-level thinking. 

With a good mindset, you become way less bothered by problems. 

Difference Between Persuasion & Influence is INTENT

All human communication is manipulative in one way or another. When you tell a joke, you're trying to manipulate the person into laughing. 

When you teach, you're trying to help someone become a more informed person. When you yell, you may be trying to intimidate.

Some people say this is manipulation, but it depends on your intent. Helping someone is not manipulative. 

Build Trust & Influence 

Telling the patient the truth builds trust. If an orthotic is not going to help their problem, be truthful. 

Be aware that patients may be imprecise with their speech, so circle-back with what they said to get more clarity. 

When you repeatedly give the patient the result they are after, you will become influential, and this is where you want to be. Being influential is not being manipulative. 

Also, when a patient trusts you, you can make a mistake, and they will forgive you. 

Deeper Communication

When a patient tells you their concern/problem, ask them, "WHAT ELSE?"

They will dig deeper and give you more information. 

Then say, "AND", and the patient will happily give you more information than you would have initially gotten from them. 

You could also ask:

"I'm curious, is there any other reason that you came here today or are there any other outcomes you would like out of this visit today?"

or

"How would your life be better if…."

This communication tool is at the tactical level, and it may not work every time, but don't give up easily. 

Remind yourself that it didn't work this time; with this patient on this particular issue, it doesn't mean it doesn't work. 

Stimulus & Response

There is usually a stimulus when you get angry, but there will be a small GAP between the stimulus and the response. It would be best if you learned how to put space between the stimulus and the response. 

A cool little trick is to name that emotion when it occurs and recognise it. 

"Ohh, that's anger that I'm feeling". 

Take a deep breath, cultivate the gap and interrupt the response.  

Interrupting the Gap

Confusion often leads to frustration, then anger; however, confusion means you are about to make a breakthrough in your learning. 

So instead of getting frustrated and angry, change the mental narrative to anticipation. Confusion leads to anticipation of new learnings, and this is a better mindset to get the learning you want. 

Optimise What's Working 

Optimise what's working and stop what's not working. It sounds simple, but it's hard for some podiatrists to do. 

Constantly explore what's working in your business and spend some time hypothesising why it works and can you make it better. 

Minor tweaks can make a massive difference in the outcome. 

If you want to learn more from Dave or about his Business Black Ops event, held in Arizona each October, you can email his assistant Lisa at [email protected].

You can also connect with Dave on Facebook at David M Frees or join his non-members Business Black Ops group. 

Dave's Book: The language of Parenting

If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at [email protected]; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me. 

ONLINE CALENDAR 

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I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

Competitive Advantage

If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.