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Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer! Who’s The Guest? Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Episode Highlights Impact of AI on SEO and creative industries....
info_outline Transforming Agency Growth: Beyond Revenue Goals with Dan Englander#dogoodwork
Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier benchmarks can lead to a more fulfilling growth journey. Dan outlines four stages of agency development - from 'Glorified Freelancer' to 'Unfettered' - and how moving through these stages can empower agency...
info_outline The Art and Science of Digital Marketing: From Scaling Ads to Building IP with Jason Hornung#dogoodwork
Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling. The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offers. Jason emphasizes the importance of understanding the entire process behind making an offer work, rather than frequently changing offers based on little data—a common mistake in the industry. He...
info_outline Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll#dogoodwork
Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our...
info_outline What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson#dogoodwork
Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses. Who’s The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency...
info_outline The Journey Behind Building the 1st BizDev Educational Platform With Lucia Piseddu#dogoodwork
Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachings in her school to ensure students are up-to-date with market trends. Additionally, she acknowledges the significance of personal involvement for business growth and guidance. Who’s The Guest? Lucia is the founder of The BD School, the...
info_outline Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks#dogoodwork
Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a...
info_outline How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz#dogoodwork
Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a...
info_outline Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good#dogoodwork
Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate...
info_outline How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann#dogoodwork
Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans...
info_outlineWhat are the books that changed your life this year? Are there any books that you’re planning to read for 2022?
In this one-on-one episode, Raul talks about the books he’s currently reading, the ones that he went through several times this year, the books that made a significant impact on his life, and what he’s planning to read next. He also cites the different strategies you can apply to your life.
So here’s a challenge for everyone: What’s your goal with words next year?
Highlights
- Where does the real power to share come from? - 0:50
- What X’s currently reading? - 1:44
- The books that made a significant impact on his life this year. - 2:09
- Series that X has gone through several times this year. - 2:57
- What he’s going to read next? - 4:11
- The challenge. - 5:35
- Another way to be strategic with your life. - 6:06
- What are your topics? - 8:03
- What’s your goal with words next year? - 9:33
Episode Resources - Tao of Charlie Munger by David Clark
- SEE YOU AT THE TOP by Zig Ziglar
- The 8th Habit by Stephen R. Covey
- The Practice by Seth Godin
- The Philosophy of Thomas Aquinas
- Principles for Dealing with the Changing World Order
- No B.S. Books by Dan Kennedy
- Connect with Raul Hernandez Ochoa
- https://www.linkedin.com/in/dogoodwork
- https://dogoodwork.io/work-with-raul
- https://dogoodwork.io/podcast