Ep. 56 ReRun! New Year: time to do a communication audit?
Communication Strategy That Works podcast
Release Date: 01/06/2022
Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme"
Communication Strategy That Works podcast
As a new year approaches, there’s no better time to start something fresh and exciting. 2025 is the year to take that idea you’ve been mulling over and turn it into something meaningful — something that connects, inspires, and resonates. Podcasts are a powerful way to do just that, and I created the Start and Launch Your Audio Podcast Coached Programme to guide you through every step of the process, from concept to launch. In this podcast episode, I dive deeper into my bespoke Start Your Audio Podcast Masterclass giving you all the information you need to get started. So, let’s...
info_outline
Ep 165. Placemaking Communications: Turning Developments into Thriving Communities
Communication Strategy That Works podcast
If there’s one thing I’m truly passionate about, it’s the built environment. I believe that developments aren’t just about bricks and mortar—they’re about creating spaces where people feel at home, where communities grow, and where memories are made. That’s why I love what I do. Some of you who listen may know that Placemaking Communications is my passion, and it’s all about helping developers and communities connect through meaningful, thoughtful communication. It’s not just about promoting a development; it’s about crafting a story and building a sense of identity that...
info_outline
Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger’s 'Contagious'
Communication Strategy That Works podcast
Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode In today’s fast-paced world, it’s easy to feel like there’s never enough time to step back and invest in learning. But here’s the thing: staying sharp and innovative in any field, especially communications, requires fresh ideas and new perspectives. And one of the best ways to get those? Reading business books. Sure, some might argue that we can pick up tips from blogs, podcasts obviously, or even social media. But there’s something different about diving into a well-researched book. It’s like having an...
info_outline
Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments
Communication Strategy That Works podcast
Recently I gave a talk at a communications conference with a colleague, a filmmaker, on how film can change the narrative for a topic or issue and highlight your brand in a new and unusual way- in this case, the housing agenda in the UK. As some of you who listen regularly will know, my consulting business focuses on providing communication strategies for built environment projects and firms. Our big area of expertise is placemaking communications and this means simply, telling the story of places where people live, in particular, new and emerging places that may not have an...
info_outline
Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth
Communication Strategy That Works podcast
I’ve worked with a number of startups both inside and out of the built environment sector. One thing they have in common is an infatuation with media coverage. Don’t get me wrong this is essential for a startup, but it’s not the only tool in the toolkit. But, public relations isn't just about media coverage—it’s about building credibility and trust. For a startup, positive profile-raising activities can boost your visibility, attract investors, increase customer confidence, and open doors for partnerships. The challenge? As a newcomer without a well-known brand,...
info_outline
Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations
Communication Strategy That Works podcast
I wanted to conclude September’s focus on Crisis Comms by focusing on In the world of Public Relations and Comms, and how overwhelming the fast-paced, high-pressure environment can often feel. From managing client expectations and navigating media relations to dealing with crisis communications, the challenges can be relentless. This conversation was raised in my recent ‘deep dive’ with crisis expert Amanda Coleman. For communication and PR professionals, the pressure to be constantly “on,” to think quickly, and to maintain a positive image for both themselves and...
info_outline
Ep 160. The Importance of Issues Management: A Reflection on My Conversation with Amanda
Communication Strategy That Works podcast
I wanted to unpack in more detail a topic that I am also very passionate about in my everyday work—issues management. Having worked extensively in communications, I’ve seen firsthand how vital it is to identify and manage potential problems before they escalate into full-blown crises. It’s an area I’ve dedicated much of my focus to, helping organisations develop proactive strategies to address emerging issues and protect their reputations. In a recent conversation with Amanda Coleman, we discussed some shared experiences in crisis communication, but this is a topic I’m deeply...
info_outline
Ep 159. Deep Dive with Amanda Coleman: The Calm Before the Storm: Preparing for Communications Crises
Communication Strategy That Works podcast
Welcome to today's episode, where we're diving into the world of crisis communication with an expert who's been on the front lines. Amanda Coleman shares her incredible journey, starting as a journalist and transitioning into key roles in the public sector, including her time at the Environment Agency and Merseyside Police. Amanda brings valuable insights from her extensive experience, including the pivotal role she played during the 2017 Manchester Arena terrorist attack. In this conversation, Amanda emphasises how crucial crisis communication is in shaping operational responses and why...
info_outline
EP 158. Transforming Internal Chaos to Calm: reflections from a guest podcast with Jenni Field
Communication Strategy That Works podcast
As someone who started life in Corporate Communications for a famous American credit card brand, I lived through the pain of Internal Communications as posters and internal launches through to a strategic function. Comms under Corporate Comms, but got moved to HR and back again, even 25 years ago. Reflecting on these complexities and inspired by Jenny Field’s insightful "Chaos to Calm" model, and the podcast where we spoke about this, I delve into the strategic role of internal communication and its optimal positioning within a business. So, let's dive in! Liked Listening...
info_outline
Ep 157. 5 Ways Data Can Revolutionise Your Communication Strategy
Communication Strategy That Works podcast
In the ever-evolving landscape of public relations and corporate communication, data analytics has emerged as a game-changer. In this podcast, I share five ways data can transform your communication strategies, making them more effective and impactful. So let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me...
info_outlineA new year is often a time for a fresh start. It's a great time to audit how effective your business communication is.
Most businesses will undertake financial audits and expenses claims audits, but how often do you audit how you communicate with customers and other stakeholders?
Some businesses I've worked with are really good at this.
However, I am always amazed at the number of businesses that don’t do this. This could be a big factor in why some of those messages are not getting through to customers.
Effective communication leads to better marketing and more traction, which ultimately helps with more sales, right? So measuring how it's going and starting with a desktop audit it a good idea if you've not done it before.
So this episode is a re-run, a refresh and a New Year reminder to audit your communication. It covers four reasons why I think you should undertake a communication audit of your business now and gives you some tips on getting started.
Let's dive in!
Episode mentioned is: Episode 4.
Before you go;
You can download my FREE activity tracker if you’re thinking of doing an audit, this is a good first step.
Want to learn more with me? visit my learning platform Comms That Works
PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.