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Hospitality Market Post-Covid

The Persuaders Marketing Radio Show & Podcast

Release Date: 01/30/2022

Dublin Tech Summit 2022 #DTS2022 show art Dublin Tech Summit 2022 #DTS2022

The Persuaders Marketing Radio Show & Podcast

Interviews from the expo area of the Dublin Tech Summit 2022 held in June 2022 at the RDS expo area in Dublin. Although the event had continued in a virtual format, the opportunity to network face-to-face was one that the 8,000 delegates relished. There was a palpable buzz in the exhibitor halls and hospitality spaces as the attendees digested some of the content of the keynote speakers, and looked to foster linkages with potential partners and investors. The weather obliged also which helped showcase the enduring appeal of Dublin as a location for technology events. There was also a strong...

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Hospitality Market Post-Covid show art Hospitality Market Post-Covid

The Persuaders Marketing Radio Show & Podcast

An extended interview with James Chappell, Global Business Director, Horwarth HTL and Global Chairman of  Horwarth HTL, John Fareed. Both men were visitors to Dublin recently and I got the chance to talk hotel market trends with them as we emerge from the worst of Covid....also in this podcast ( 19'58" ) an interview with Killian Stokes, founder of Moyee Coffee and incoming CEO of Proudly Made in Africa

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Experiential Marketing: AR and outdoor light shows show art Experiential Marketing: AR and outdoor light shows

The Persuaders Marketing Radio Show & Podcast

In this podcast an interview with the founder of start-up in the Augmented Reality space Imvizar, Michael Guerin, plus Kevin Rowe tells me about a new outdoor light extravaganza that his company will be running in a Wexford #augmentedreality #immersivetechnology 

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2021 Immersive Technology Review show art 2021 Immersive Technology Review

The Persuaders Marketing Radio Show & Podcast

On 29th December I hosted the 2021 Immersive Tech Review with panelists Alan Smithson and Julie Smithson from MetaVRse and Judity Okonkwo from Imisi 3D. Our discussion was wide-ranging covering events such as new launches from Snap, Niantic, no and lo-code game engines, Microsoft Mesh, acquisitions that made headlines including Wikitude, Pico and Sketchfab, the growing participation of women in XR, hardware launches from HP, Pico and Varjo.  And of course the big story of 2021, FB morphing into Meta.... #metaverse #immersivetech #xr2021 #immersivetechnology #ar #vr

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Christmas Adverts 2021 show art Christmas Adverts 2021

The Persuaders Marketing Radio Show & Podcast

Feature interview with Mal Stevenson, former Creative Director Irish International /BBDO Dublin and David O'Sullivan, director of Ignition and Bloodychic.com where we dissect four popular Christmas adverts gracing Irish television screens this festive season: Woodies, Supervalu, Lidl and Tesco.  #christmasads #advertising #adstrategy 

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Guinness Christmas Advert : the story show art Guinness Christmas Advert : the story

The Persuaders Marketing Radio Show & Podcast

In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the was first aired in 2003. In a wide-ranging interview we discuss the creative brief behind the advert, the creative idea and execution elements of what has become one of Ireland's most-loved adverts. Thanks also to Dave O'Sullivan from Ignition for helping to set up the interview. #advertising #Christmasads #Guinnessadvertising

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Kay Mc Carthy MCCP  --- post Covid consumer sentiment and behaviour show art Kay Mc Carthy MCCP --- post Covid consumer sentiment and behaviour

The Persuaders Marketing Radio Show & Podcast

In this podcast we are rejoined by Kay Mc Carthy from planning agency MCCP to discuss the impact that the Covid crisis has had on consumer sentiment. We trace many of the likely implications for marketers. In part two of the podcast an interview with Finola Mc Dermott from the marketing team at EPIC in Dublin's CHQ.

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TikTok Marketing: Reaching a Youth Audience show art TikTok Marketing: Reaching a Youth Audience

The Persuaders Marketing Radio Show & Podcast

On this edition of the show Dave Byrne, Head of Creative at Thinkhouse, discusses the marketing opportunities offered by the TikTok platform with a case-study on the campaign they ran on behalf of client Goodfellas for their Pizza Pockets brand. Also on the show in Part Two, an interview with author David Kerrigan about his latest book 'Unlock your Learning'. In the interview we discuss how breakthroughs in Cognitive Psychology in recent decades, coupled with unprecedented levels of access to learning opportunities, herald a new golden age of learning.

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Sustainable Marketing - How to Drive Profits with Purpose show art Sustainable Marketing - How to Drive Profits with Purpose

The Persuaders Marketing Radio Show & Podcast

On this episode of the show, an extended interview with Michelle Carvill, co-author of 'Sustainable Marketing - How to drive profits with purpose'. In the interview we discuss Michelle's marketing career, and the genesis of the book. Themes from the book we explore are the role of leadership in promoting a sustainability in marketing agenda, and the UN's Sustainable Development Goals and the need for both innovation and sustainability in packaging.   On the   website you can tune in to the Can Marketing Save the Planet podcast series interviewing marketers,...

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Responsible Innovation show art Responsible Innovation

The Persuaders Marketing Radio Show & Podcast

On this episode of The Persuaders -- the topic of innovation is one that we have covered numerous times on the show, but never from the perspective of philosophy. Professor Xavie Pavie, who lectures at top French business school ESSEC's Singapore campus, is an acknowledged global thinker in how companies can be more responsible in their innovation strategy, especially by framing their thinking in a philosophical way. Prof. Pavie's contact information:  In part two of the show (19'10" ) Edel Mc Partland from the Sligo Park Hotel describes their marketing approach, as they prepare to reopen...

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An extended interview with James Chappell, Global Business Director, Horwarth HTL and Global Chairman of  Horwarth HTL, John Fareed. Both men were visitors to Dublin recently and I got the chance to talk hotel market trends with them as we emerge from the worst of Covid....also in this podcast ( 19'58" ) an interview with Killian Stokes, founder of Moyee Coffee and incoming CEO of Proudly Made in Africa