Dublin Tech Summit 2022 #DTS2022
The Persuaders Marketing Radio Show & Podcast
Release Date: 07/29/2022
The Persuaders Marketing Radio Show & Podcast
With just over a week to go to the Irish Life Dublin Marathon on Sunday 27th October, my guest presenter was joined by the heads of Irish charities whose funding will hopefully benefit from the sponsorship and donations from those involved. Chief Executive Arthritis Ireland Chief Executive, DEBRA Ireland Among the main themes explored were... 1. What is the historical context of Irish charitable giving? 2. How has the Irish charity sector evolved in terms of governance and professionalism? 3. What are the key challenges faced by Arthritis Ireland...
info_outline The Reinvention Summit - Interview with co-founder Dr. Nadya Zhexembayeva.The Persuaders Marketing Radio Show & Podcast
One new event to mark on your calendars for next year is The Reinvention Summit which takes place in Dublin on April 29th and 30th. It's the brainchild of and . Dr Zhexembayeva, who has published multiple books on the topic of business reinvention, was in Dublin this week for a series of meetings and promotion events in advance of the Summit. According to a Harvard/Reinvention Academy study some 68% of leaders struggle with company reinvention; a real problem in an era of exceptional business disruption. I got a chance to interview her about some of the themes that will be explored in the...
info_outline Building soft skills by using podcasts as part of learning strategyThe Persuaders Marketing Radio Show & Podcast
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info_outline Content-led marketing: World Media Group reportThe Persuaders Marketing Radio Show & Podcast
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A fantastic discussion on on last week's show with who is the leading writer on this topic, and has recently penned the Retail Media Platform Primer Series -- a great range of topics covered ...What exactly do we mean by Retail Media? What is the catalyst for the explosion in Retail Media? How important is it actually in overall retail revenues? What are the brands that are taking advantage of this? Leveraging Retailer's first party data.
info_outline Dublin Tech Summit 2022 #DTS2022The Persuaders Marketing Radio Show & Podcast
Interviews from the expo area of the Dublin Tech Summit 2022 held in June 2022 at the RDS expo area in Dublin. Although the event had continued in a virtual format, the opportunity to network face-to-face was one that the 8,000 delegates relished. There was a palpable buzz in the exhibitor halls and hospitality spaces as the attendees digested some of the content of the keynote speakers, and looked to foster linkages with potential partners and investors. The weather obliged also which helped showcase the enduring appeal of Dublin as a location for technology events. There was also a strong...
info_outline Hospitality Market Post-CovidThe Persuaders Marketing Radio Show & Podcast
An extended interview with James Chappell, Global Business Director, Horwarth HTL and Global Chairman of Horwarth HTL, John Fareed. Both men were visitors to Dublin recently and I got the chance to talk hotel market trends with them as we emerge from the worst of Covid....also in this podcast ( 19'58" ) an interview with Killian Stokes, founder of Moyee Coffee and incoming CEO of Proudly Made in Africa
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In this podcast an interview with the founder of start-up in the Augmented Reality space Imvizar, Michael Guerin, plus Kevin Rowe tells me about a new outdoor light extravaganza that his company will be running in a Wexford #augmentedreality #immersivetechnology
info_outline 2021 Immersive Technology ReviewThe Persuaders Marketing Radio Show & Podcast
On 29th December I hosted the 2021 Immersive Tech Review with panelists Alan Smithson and Julie Smithson from MetaVRse and Judity Okonkwo from Imisi 3D. Our discussion was wide-ranging covering events such as new launches from Snap, Niantic, no and lo-code game engines, Microsoft Mesh, acquisitions that made headlines including Wikitude, Pico and Sketchfab, the growing participation of women in XR, hardware launches from HP, Pico and Varjo. And of course the big story of 2021, FB morphing into Meta.... #metaverse #immersivetech #xr2021 #immersivetechnology #ar #vr
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Feature interview with Mal Stevenson, former Creative Director Irish International /BBDO Dublin and David O'Sullivan, director of Ignition and Bloodychic.com where we dissect four popular Christmas adverts gracing Irish television screens this festive season: Woodies, Supervalu, Lidl and Tesco. #christmasads #advertising #adstrategy
info_outlineInterviews from the expo area of the Dublin Tech Summit 2022 held in June 2022 at the RDS expo area in Dublin.
Although the event had continued in a virtual format, the opportunity to network face-to-face was one that the 8,000 delegates relished. There was a palpable buzz in the exhibitor halls and hospitality spaces as the attendees digested some of the content of the keynote speakers, and looked to foster linkages with potential partners and investors. The weather obliged also which helped showcase the enduring appeal of Dublin as a location for technology events. There was also a strong social dimension to the event with the city centre meet-ups giving delegates the opportunity to network long into the night.
There were several interesting Irish start-ups that caught our attention. Averil Power, co-founder of Gist, described the company’s technology which helps companies repurpose long-format video. It helps revisit corporate content to increase engagement more fully. At the core of the technology is an AI algorithm which identifies the key points and creates a bespoke video. The company was among those who made it to the last five on the start-up main-stage competition. Power’s sense of the DTS was that it did allow a good mix of meeting potential customers and investors. Another Irish start-up was recruitment specialists, Search Talent People. Established in 2019, they focus on tech companies‘ full hiring needs. Business Development manager Skai Morkeliunaite was of the view that AI, Cybersecurity and Automation were the sectors that were showing most promise at present. There was a very strong presence of international exhibitors at the event this year, testimony to its growing reputation on the European tech conference circuit. Among the exhibitors start-ups were to the fore. One such company is TravelPerk, headquartered in Barcelona. Chief Revenue Officer Jean-Christophe Taunay-Bucalo outlined that their technology allows individuals to bypass traditional corporate travel agencies. He was able to confirm that their systems were strongly orientated around corporate compliance; they had done Series D funding and achieved unicorn status – they had been extremely aggressive in acquisitions over Covid and had grown five times. They were also of the view of business travel was changing – people are traveling less than pre-covid but more people are traveling. While the overall travel costs remained the same what was evident was that companies are exchanging office costs for travel costs – bringing them together for team-building purposes rather than the traditional road warrior purposes. He also felt that events such as Dublin Tech Summit are changing considerably with a lot of focus now on networking with more tightly defined teams in attendance than heretofore.
Mary-Rose Lyons, from Irish consulting company BrightSpark Consulting was the MC on the Horizon Stage over both days, and as such was well placed to give a reflection on the conference –she was of the view that Dublin was established in its tech-cred and an emerging eco-system. For her own business she has seen a switch from social media specific consulting to a more rounded strategic input to digital strategy. Among the first-time exhibitors this year was Guy Sear, Commercial Director of PayHawk – the first Bulgarian unicorn. This company helps management efficiency visibility and compliance in employee spend. One of the biggest problems remains visibility of spend and whether it’s in compliance with policy. Their 3% paypack system was one that offered the potential for paying for itself for some clients. He said Ireland was a market they wanted to get into, and as an exhibitor the event facilitated this.
Listen here to interviews with all the above mentioned companies.