2336: Ninja Level TV Negotiation
The Level 10 Contractor Daily Podcast
Rich takes all the data supplied to him by TV stations in Boston, and walks one of Level 10’s Advertising managers through the numbers as a training exercise. So basically, you’re going to get real-world training on media buying directly from Rich… right here today, on this podcast. You’re going to hear Rich interpret the data through his favorite lens--CPM, or cost per thousand. During the course of the call, he points many things out to his pupil… but also calls on him to make his own conclusions… then once they’ve crunched the numbers, he formulates a negotiation strategy....
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2335: TBT- Stand for Something
The Level 10 Contractor Daily Podcast
It’s Thursday, so you know what that means--throwback Thursday, where we dig into the vault and pull out some marketing gold from yesteryear. And for today’s podcast, that gold has to do with the topic of Identity, and the year is 2014. This is a webinar that Rich did in conjunction with longtime Level 10 Supporter, Marketsharp. This is a great overview of the Identity concept, with lots of good examples.
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2334: How To Deal With The Media Successfully
The Level 10 Contractor Daily Podcast
Rich tells a sad tale about the time he was super excited to be featured in a major national business magazine… only to be horrified when he saw what they actually wrote about him. What was supposed to be kind of a big deal turned out to be a big embarrassment. He’s going to take that story and extract a few lessons from it and teach you how to deal with media opportunities… and give you some really good ideas for cultivating the kind of image and identity you want for your company in a purposeful and intentional way.
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2333: From Platitude to Powerhouse
The Level 10 Contractor Daily Podcast
You’re going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. Dave is helping one of his clients create copy for a website, and the client LIKES what Dave has written, but wants to find a headline that better captures their overall identity. Rich, of course, takes a deep dive--wanting to know not just WHAT they do… but WHY and HOW they do it. This exercise turns into a sort of karate or taekwondo lesson as Rich comes up with a bunch of short but powerful headlines that land on the reader’s figurative jaw like short, sharp,...
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2332 - 5 Ways You're Leaving Money On The Table
The Level 10 Contractor Daily Podcast
Rich Harshaw reveals the five biggest ways contractors lose profit: DIY media buying, undercharging, under-spending on PPC, weak front-end financing, and failing to communicate clear identity. Fixing these issues boosts lead flow, sales, and margins. Rich explains why each mistake costs you and how to correct it for maximum growth.
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2331: Sunday Podcast: Blessed are the Peacemakers
The Level 10 Contractor Daily Podcast
This podcast is another venture into spiritual things… Today, Rich jumps into the beginning of the Sermon on the Mount and discusses one of the Beatitudes, “Blessed Are The Peacemakers.”
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2330: Topic Showcase: Employee Morale
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we focus on your employees and their morale. You cannot operate your businesses alone; employees are the cogs that make the machine run without you. But they are more than just cogs. They should be reflections on you and the culture of your company. If that culture is negative and degrading… well, you shouldn’t expect the highest performance. So how do you keep morale high and your employees humming along?
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2329: Rules For Business Partnerships
The Level 10 Contractor Daily Podcast
This podcast, as the title would suggest, is all about business partnerships… and more specifically, how to avoid having them go bad… and making sure you have contingency plans in place in case they do. Rich has been in two formal partnerships in his career--both of them turned out badly. Really badly. And he learned a lot of hard lessons that you’re going to benefit from today. Along the way, he also witnessed other companies with bad partnership situations--some were handled well, others, horrifically bad. In fact, he’s going to tell you the story of 4 siblings who owned a business...
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2328: TBT: How To Sell Preventative Maintenance
The Level 10 Contractor Daily Podcast
Thanks for joining us for our Throwback Thursday, which ironically, comes from an old Tuesday Morning Ad Clinic webinar that Rich did in 2014. This is an interesting case: An electrician sends Rich a postcard that is intended to scare people into getting their electrical system checked out, because, you know, their house might burn down if they don’t. Rich explains that people hate to pay for preventative maintenance, because, well… the fact that their house hasn’t burned down yet is a pretty good indicator that the wiring must be just fine, thank you! Then he goes on to explain a better...
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2327: Time To Think of Marketing Like Investing, Not Just Spending
The Level 10 Contractor Daily Podcast
In this episode, Rich explains why contractors must stop treating marketing like an expense and start thinking of it as an investment. He breaks down the difference between short-term “hunting” tactics (like PPC and lead aggregators) and long-term “farming” strategies (like SEO, branding, and reviews), showing how consistent marketing investments compound over time to create stability, equity, and lasting lead flow.
info_outlineRich has heard lots of excuses about why marketing and advertising doesn’t work… but the person you may want to blame - looks right back at you in the mirror every morning.
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