Why Sales Data is Failing & How to Fix It
Measure Success Podcast
Most sales teams are working with bad data—and it’s costing them revenue. In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions. Key insights: ✅ How bad sales data hurts revenue growth ✅ Why most CRM data is inaccurate—and how to fix it ✅ How AI helps sales teams improve forecasting and performance If you want to eliminate bad sales data and unlock more revenue, don’t miss...
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Successful Sales Strategies That Actually Work
Measure Success Podcast
Scaling a business takes focus, consistency, and the right people. Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works. Key insights: ✅ Why most sales teams fail and how to fix it ✅ The key to building a business that scales ✅ How private equity firms can raise more capital If you’re serious about growing your company the right way,...
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How to Build a Business That Makes a Difference
Measure Success Podcast
A sock company that changes lives? Yes. John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives. In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness. Key insights: ✅ How a simple idea became a multi-million dollar business ✅ Why purpose and giving back drive growth ✅ What businesses can learn from their customer-first approach If you want to build a company that stands for...
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How to Grow Your Startup with Smart Branding
Measure Success Podcast
Small businesses and startups need strong branding to stand out and grow. Jason Sherwood joins the Measure Success Podcast to explain why branding isn’t just about logos—it’s about creating trust, recognition, and customer loyalty. Key insights: ✅ Why branding matters for small businesses ✅ How to build a brand that attracts customers ✅ The biggest branding mistakes startups should avoid If you want to turn your business into a recognizable brand, this episode is packed with insights you can apply today. !
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The Truth About Starting a CPA Firm
Measure Success Podcast
Going from a big firm to building your own CPA business takes courage, strategy, and the right mindset. Frank Milone, co-founder of FML CPAs, shares his journey from working at Ernst & Young to running a successful accounting firm. He explains the key lessons, mistakes to avoid, and how small firms can thrive today. Key insights: ✅ Why he left a major accounting firm to start his own ✅ The biggest challenges in running a CPA business ✅ How small firms can compete and grow If you’ve ever thought about starting your own business, this episode will...
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How to Identify High-Drive Sales Talent
Measure Success Podcast
Hiring a great salesperson isn’t luck—it’s science. In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers. Key insights: ✅ The three essential traits of elite salespeople ✅ Why traditional hiring methods fail in sales ✅ How to predict whether a candidate will succeed If you want to stop guessing and start hiring salespeople who can close, don’t miss this...
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The Four-Leaf Growth Model for Business Leaders
Measure Success Podcast
Growth without purpose leads to burnout and misalignment. In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact. Key insights: ✅ Why businesses need a clear purpose to grow sustainably ✅ The connection between leadership, culture, and profit ✅ How the Four-Leaf Growth Model drives long-term success If...
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Why Great Branding Matters for Your Business
Measure Success Podcast
Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a...
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How to Create a Culture of Trust and Accountability
Measure Success Podcast
A business is only as strong as its team. Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team. Key insights: ✅ Why most teams fail to work together effectively ✅ How to create a culture of trust and accountability ✅ The key to improving communication and team alignment If your team struggles with misalignment, lack of engagement, or poor collaboration, this episode will help you fix...
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You Need to Know Key CFO Strategies
Measure Success Podcast
Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success If you want to scale with confidence and financial clarity, don’t miss this episode. Need CFO services? ! Connect...
info_outlineWanting to scale your business to $40 million (and beyond)... but struggling with the strategy to get there?
If you’re a CEO who…
Is so focused on the day-to-day that you struggle to find time for big-picture strategy
Lacks an objective outside expert to help you see what you don’t see and make the hard decisions you are afraid to make
Isn’t sure how to prioritize your goals
Has a team that isn’t buying into your vision
Want to scale your company faster than you’ve been able to do you on your own
At 40 Strategy, we can give you the strategy, confidence and tools you need to build to accelerate your growth. Our current and past clients have experienced the following results:
Professional service firm, who grew their company’s profits 7 figures
Manufacturing company who doubled sales in less than a year
Food and beverage company who executed $500K EBITDA improvements
Digital marketing firm who upscaled their client offering to 2x their MRR
And many more
For the past 25 years, I’ve been an executive leader and board member with multiple organizations that have grown 3x to 5x, with operations in four continents. So if you have a strategic plan for your company that is NOT working, let’s get you back on track…
I’ll teach you exactly how to:
Develop an actionable, strategic plan to scale your business
Prioritize (and reach) goals that will make the most difference in your organization
Identify and maximize your opportunities for growth
Scenario plan with confidence
Scale your company from $4M to $40M (and beyond)
Build the confidence you need as a leader to execute your strategy, plus inspire your team members to buy in
The truth is, more than 90% of strategic plans fail. More than 20% of small businesses fail within their first year. And it’s often because CEOs either get lost in the day-to-day operations; they haven’t maximized their team, processes, or systems; or they waste money and resources.
But if you’re a CEO, there’s a better way. It’s time to set up your strategic process and systems for growth - not stagnation.
Let’s build your company’s future: https://calendly.com/40strategy/strategy-check-in
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