Building an Aligned Team for Growth, with Kenny Green
Release Date: 04/12/2022
You Need to Know Key CFO Strategies
Measure Success Podcast
Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success If you want to scale with confidence and financial clarity, don’t miss this episode. Need CFO services? ! Connect...
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Greatest Cost of Tariffs on American Business
Measure Success Podcast
New U.S. tariffs have created real risks for businesses, but they’ve also opened a path for opportunity. In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action. You’ll learn: How tariffs affect pricing and demand What supply chain and labor issues matter most right now Practical steps for staying competitive under pressure Don’t wait to react. Listen now and lead with clarity. Let 40 Strategy help...
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How to Build a Winning Sales & Revenue System
Measure Success Podcast
Revenue growth isn’t about luck—it’s about having the right strategy. Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn’t—when it comes to predictable revenue growth. Key insights: ✅ Why most businesses struggle with sales conversion ✅ How to build a scalable and repeatable sales system ✅ The key to aligning marketing and sales for faster growth If your sales pipeline feels unpredictable, this episode will show you how to create a system that works...
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Why Now is the Best Time to Be an Entrepreneur
Measure Success Podcast
Business success isn’t just about working harder—it’s about understanding the trends shaping the future. In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses. Key insights: ✅ Why now is the best time to be an entrepreneur ✅ How to leverage intellectual property for business growth ✅ The role of technology in scaling smarter, not harder If you're looking to future-proof your business and increase its value, this episode is for you. Need help with your numbers? Book...
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How to Communicate Strategy That Drives Results
Measure Success Podcast
Strategy means nothing if your team doesn’t understand it. Dr. Michael Gerharz helps leaders simplify complex ideas so they can inspire action. In this episode, he explains why most strategies don’t translate into execution and how to communicate with clarity. Key insights: ✅ Why leaders overcomplicate their message ✅ The power of clarity in strategic communication ✅ How to align teams and accelerate execution If your message isn’t getting through, it’s time to make strategy simple and actionable. Subscribe to our . Connect...
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What Is the Best Strategy That Changes Everything
Measure Success Podcast
Strategy without action is just a wasted plan. In this episode, Dr. Thomas D. Zweifel, author of Strategy in Action, explains why most strategies fail before they even start—and how leaders can fix this gap. Key insights: ✅ The biggest mistakes organizations make in planning ✅ Why leaders struggle to execute strategy ✅ How to align teams for faster results If you want to close the gap between planning and action, this episode is a must-listen. Interested in being a Trusted Partner with 40 Strategy? Connect with Dr. Thomas:...
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How to Build Integrity in Business & Life
Measure Success Podcast
Why does accountability feel like an attack? Because most people aren’t ready to be 100% responsible for their actions. In this episode, Jeffrey Klubeck, author of The Integrity Game®, explains how integrity is more than just keeping your word—it’s about fully aligning your actions with your values. Key insights: ✅ The two biggest misconceptions about integrity ✅ Why accountability often triggers ego defense ✅ How to create a culture where follow-through is the norm Success in business and leadership isn’t about talking about...
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The Magic Power of Service In Business & Life
Measure Success Podcast
What happens when you reach success but still feel empty? Bill Carmody knows that struggle firsthand. Despite building a seven-figure business, he realized that more money wasn’t the answer. In this episode, Bill shares the mindset shift that changed everything—moving from scarcity to abundance and service over self-interest. Key takeaways: ✅ Why "more" doesn’t always mean better ✅ How service and purpose create true success ✅ The three myths that keep people trapped in scarcity Interested in becoming a podcast sponsor? If you want...
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How to Lead Without Burning Out
Measure Success Podcast
Leadership isn’t about titles—it’s about impact. In this episode, Elena Agaragimova, talent development expert and host of The Shift Podcast, shares how leaders at all levels can develop stronger management skills, engage teams effectively, and prevent burnout. Key insights: ✅ Why most managers lack proper leadership training ✅ How to manage change and team dynamics ✅ Strategies to balance performance and well-being Whether you're a seasoned leader or new to management, this episode offers practical tools to navigate today’s workplace challenges....
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How to Find the Right Franchise for You
Measure Success Podcast
Franchising offers a proven business model, but is it the right fit for you? In this episode of Measure Success Podcast, Lance Graulich, a franchise expert who has helped build major brands like Wingstop and Krispy Kreme, explains how to evaluate, invest, and scale a franchise business. Key insights: ✅ The true costs and potential profits of franchising ✅ How to match your skills and risk tolerance with the right franchise ✅ Why some franchises fail—and how to avoid common pitfalls If you're looking for a way to own a business with...
info_outlineOne of the most common challenges CEOs find themselves in is trying to do everything themselves. They put in 80 hours a week, take on more than they actually have time for, and spend less and less of their energy on the high-level tasks that will actually drive their company forward.
That’s why recruiting and retaining a great team around you is crucial for any CEO – and it’s one thing that Terrane’s Kenny Green learned after years spent in that 80-100 hours/week grind. Like most in his position, there came a point where something had to give.
Kenny, a second-generation CEO for Terrane Land Surveying based in Bellevue, Washington, is the latest guest on the Measure Success podcast. In this episode, we talk more about the challenges associated with building that team, the inter-team communication structures he put in place as a leader, the importance of getting outside guidance when growing your company, the books that have changed his perspective in business, and more. Tune in!
Here's a Glimpse of What You’ll Learn:
- The silver lining Kenny and his company were able to find in the 2008 recession
- The one key action a CEO must take in order to grow a company past its “adolescence” stage
- Book recommendations from Kenny that have shifted how he’s approached his own company’s growth
- The importance of receiving coaching and not trying to chart your company’s path all alone
- Communication structures to put into place to make sure your team and leadership are aligned
- How Terrane measures success as a company
- How Kenny measures success in his own personal life, plus some of his daily habits that keep him balanced and energized
Resources Mentioned in This Episode:
- https://terrane.net/
- The E Myth: Why Most Businesses Don’t Work and What To Do About It by Michael Gerber
- Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential by Greg Crabtree
- Simple Numbers 2.0 – Rules for Smart Scaling: A Play by Play Analysis for Pure Growth by Greg Crabtree
- Scaling Up: How a Few Companies Make It… and the Rest Don’t by Verne Harnish