loader from loading.io

Radical ideas to improve employee retention, by Lizabeth Wesely-Casella

Measure Success Podcast

Release Date: 05/03/2022

Why Great Branding Matters for Your Business show art Why Great Branding Matters for Your Business

Measure Success Podcast

Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a...

info_outline
How to Create a Culture of Trust and Accountability show art How to Create a Culture of Trust and Accountability

Measure Success Podcast

A business is only as strong as its team. Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team. Key insights: ✅ Why most teams fail to work together effectively ✅ How to create a culture of trust and accountability ✅ The key to improving communication and team alignment If your team struggles with misalignment, lack of engagement, or poor collaboration, this episode will help you fix...

info_outline
You Need to Know Key CFO Strategies show art You Need to Know Key CFO Strategies

Measure Success Podcast

Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success If you want to scale with confidence and financial clarity, don’t miss this episode. Need CFO services? !   Connect...

info_outline
Greatest Cost of Tariffs on American Business show art Greatest Cost of Tariffs on American Business

Measure Success Podcast

New U.S. tariffs have created real risks for businesses, but they’ve also opened a path for opportunity. In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action. You’ll learn: How tariffs affect pricing and demand What supply chain and labor issues matter most right now Practical steps for staying competitive under pressure Don’t wait to react. Listen now and lead with clarity. Let 40 Strategy help...

info_outline
How to Build a Winning Sales & Revenue System show art How to Build a Winning Sales & Revenue System

Measure Success Podcast

Revenue growth isn’t about luck—it’s about having the right strategy. Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn’t—when it comes to predictable revenue growth. Key insights: ✅ Why most businesses struggle with sales conversion ✅ How to build a scalable and repeatable sales system ✅ The key to aligning marketing and sales for faster growth If your sales pipeline feels unpredictable, this episode will show you how to create a system that works...

info_outline
Why Now is the Best Time to Be an Entrepreneur show art Why Now is the Best Time to Be an Entrepreneur

Measure Success Podcast

Business success isn’t just about working harder—it’s about understanding the trends shaping the future. In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses. Key insights: ✅ Why now is the best time to be an entrepreneur ✅ How to leverage intellectual property for business growth ✅ The role of technology in scaling smarter, not harder If you're looking to future-proof your business and increase its value, this episode is for you. Need help with your numbers? Book...

info_outline
How to Communicate Strategy That Drives Results show art How to Communicate Strategy That Drives Results

Measure Success Podcast

Strategy means nothing if your team doesn’t understand it. Dr. Michael Gerharz helps leaders simplify complex ideas so they can inspire action. In this episode, he explains why most strategies don’t translate into execution and how to communicate with clarity. Key insights: ✅ Why leaders overcomplicate their message ✅ The power of clarity in strategic communication ✅ How to align teams and accelerate execution If your message isn’t getting through, it’s time to make strategy simple and actionable. Subscribe to our .    Connect...

info_outline
What Is the Best Strategy That Changes Everything show art What Is the Best Strategy That Changes Everything

Measure Success Podcast

Strategy without action is just a wasted plan. In this episode, Dr. Thomas D. Zweifel, author of Strategy in Action, explains why most strategies fail before they even start—and how leaders can fix this gap. Key insights: ✅ The biggest mistakes organizations make in planning ✅ Why leaders struggle to execute strategy ✅ How to align teams for faster results If you want to close the gap between planning and action, this episode is a must-listen.   Interested in being a Trusted Partner with 40 Strategy?   Connect with Dr. Thomas:...

info_outline
How to Build Integrity in Business & Life show art How to Build Integrity in Business & Life

Measure Success Podcast

Why does accountability feel like an attack? Because most people aren’t ready to be 100% responsible for their actions. In this episode, Jeffrey Klubeck, author of The Integrity Game®, explains how integrity is more than just keeping your word—it’s about fully aligning your actions with your values. Key insights: ✅ The two biggest misconceptions about integrity ✅ Why accountability often triggers ego defense ✅ How to create a culture where follow-through is the norm Success in business and leadership isn’t about talking about...

info_outline
The Magic Power of Service In Business & Life show art The Magic Power of Service In Business & Life

Measure Success Podcast

What happens when you reach success but still feel empty? Bill Carmody knows that struggle firsthand. Despite building a seven-figure business, he realized that more money wasn’t the answer. In this episode, Bill shares the mindset shift that changed everything—moving from scarcity to abundance and service over self-interest. Key takeaways: ✅ Why "more" doesn’t always mean better ✅ How service and purpose create true success ✅ The three myths that keep people trapped in scarcity Interested in becoming a podcast sponsor? If you want...

info_outline
 
More Episodes

In This Episode: 

 

Struggling businesses are often tempted to look outside their own walls for advice and strategic help. But in reality, the answers are often a lot closer than executives realize. They often come from people who already work there. And when consultants can listen to what those employees have to say and help leaders implement strategies using their feedback, it can lead to truly lasting organizational change.

 

The latest guest on the Measure Success Podcast, Lizabeth Wesely-Casella, is an expert on how to leverage employees’ institutional knowledge in order to improve a business’s trajectory. She has more than 20 years of consulting experience, and is the Founder and CEO of L-12 Services, a Washington DC firm focused on internal communications and organizational development. She works with businesses to improve workflow, processes, and culture by leveraging the institutional knowledge of existing team members.

 

Tune into the full episode for more on the key questions Lizabeth’s firm asks her clients’ employees in order to establish improvement plans, where she sees employees wasting the most time at work, and what she says is the key to creating an environment in which employees enjoy their work.

 

Here’s a Glimpse of What You’ll Learn:  

 

  • How Lizabeth’s company uses relationship building and culture in order to improve companies’ processes and systems
  • Lizabeth’s advice for managing the chaos of staffing changes, and how to prevent the same issues from cropping up over and over again
  • Some of the questions Lizbeth’s firm asks companies’ employees in order to establish priorities, create a strategy, and help the business move forward
  • Why being a great listener is a prerequisite for being a great leader 
  • How Lizbeth’s firm analyzes employees’ responses when they point fingers at coworkers or a boss, and how she uses those responses to learn what a company’s core issues are
  • What Lizbeth says is the key to employees enjoying their work 
  • Segments of work in which employees waste the most time on, according to what Lizabeth’s firm has found 
  • The quantitative and qualitative ways to measure success that Lizabeth uses for her own company, and for her clients
  • Lizabeth’s secret ingredient to creating balance in her life, plus more on what a “nappucino” is