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Backstories to Success, with Sally A Curtis

Measure Success Podcast

Release Date: 05/31/2022

How to Create a Culture of Trust and Accountability show art How to Create a Culture of Trust and Accountability

Measure Success Podcast

A business is only as strong as its team. Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team. Key insights: ✅ Why most teams fail to work together effectively ✅ How to create a culture of trust and accountability ✅ The key to improving communication and team alignment If your team struggles with misalignment, lack of engagement, or poor collaboration, this episode will help you fix...

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You Need to Know Key CFO Strategies show art You Need to Know Key CFO Strategies

Measure Success Podcast

Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success If you want to scale with confidence and financial clarity, don’t miss this episode. Need CFO services? !   Connect...

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Greatest Cost of Tariffs on American Business show art Greatest Cost of Tariffs on American Business

Measure Success Podcast

New U.S. tariffs have created real risks for businesses, but they’ve also opened a path for opportunity. In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action. You’ll learn: How tariffs affect pricing and demand What supply chain and labor issues matter most right now Practical steps for staying competitive under pressure Don’t wait to react. Listen now and lead with clarity. Let 40 Strategy help...

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How to Build a Winning Sales & Revenue System show art How to Build a Winning Sales & Revenue System

Measure Success Podcast

Revenue growth isn’t about luck—it’s about having the right strategy. Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn’t—when it comes to predictable revenue growth. Key insights: ✅ Why most businesses struggle with sales conversion ✅ How to build a scalable and repeatable sales system ✅ The key to aligning marketing and sales for faster growth If your sales pipeline feels unpredictable, this episode will show you how to create a system that works...

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Why Now is the Best Time to Be an Entrepreneur show art Why Now is the Best Time to Be an Entrepreneur

Measure Success Podcast

Business success isn’t just about working harder—it’s about understanding the trends shaping the future. In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses. Key insights: ✅ Why now is the best time to be an entrepreneur ✅ How to leverage intellectual property for business growth ✅ The role of technology in scaling smarter, not harder If you're looking to future-proof your business and increase its value, this episode is for you. Need help with your numbers? Book...

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How to Communicate Strategy That Drives Results show art How to Communicate Strategy That Drives Results

Measure Success Podcast

Strategy means nothing if your team doesn’t understand it. Dr. Michael Gerharz helps leaders simplify complex ideas so they can inspire action. In this episode, he explains why most strategies don’t translate into execution and how to communicate with clarity. Key insights: ✅ Why leaders overcomplicate their message ✅ The power of clarity in strategic communication ✅ How to align teams and accelerate execution If your message isn’t getting through, it’s time to make strategy simple and actionable. Subscribe to our .    Connect...

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What Is the Best Strategy That Changes Everything show art What Is the Best Strategy That Changes Everything

Measure Success Podcast

Strategy without action is just a wasted plan. In this episode, Dr. Thomas D. Zweifel, author of Strategy in Action, explains why most strategies fail before they even start—and how leaders can fix this gap. Key insights: ✅ The biggest mistakes organizations make in planning ✅ Why leaders struggle to execute strategy ✅ How to align teams for faster results If you want to close the gap between planning and action, this episode is a must-listen.   Interested in being a Trusted Partner with 40 Strategy?   Connect with Dr. Thomas:...

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How to Build Integrity in Business & Life show art How to Build Integrity in Business & Life

Measure Success Podcast

Why does accountability feel like an attack? Because most people aren’t ready to be 100% responsible for their actions. In this episode, Jeffrey Klubeck, author of The Integrity Game®, explains how integrity is more than just keeping your word—it’s about fully aligning your actions with your values. Key insights: ✅ The two biggest misconceptions about integrity ✅ Why accountability often triggers ego defense ✅ How to create a culture where follow-through is the norm Success in business and leadership isn’t about talking about...

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The Magic Power of Service In Business & Life show art The Magic Power of Service In Business & Life

Measure Success Podcast

What happens when you reach success but still feel empty? Bill Carmody knows that struggle firsthand. Despite building a seven-figure business, he realized that more money wasn’t the answer. In this episode, Bill shares the mindset shift that changed everything—moving from scarcity to abundance and service over self-interest. Key takeaways: ✅ Why "more" doesn’t always mean better ✅ How service and purpose create true success ✅ The three myths that keep people trapped in scarcity Interested in becoming a podcast sponsor? If you want...

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How to Lead Without Burning Out show art How to Lead Without Burning Out

Measure Success Podcast

Leadership isn’t about titles—it’s about impact. In this episode, Elena Agaragimova, talent development expert and host of The Shift Podcast, shares how leaders at all levels can develop stronger management skills, engage teams effectively, and prevent burnout. Key insights: ✅ Why most managers lack proper leadership training ✅ How to manage change and team dynamics ✅ Strategies to balance performance and well-being Whether you're a seasoned leader or new to management, this episode offers practical tools to navigate today’s workplace challenges....

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In This Episode: 

 

Have you ever stared at a blank page, cursor blinking away, and struggled to come up with content that will grow your business? We live in a 24/7 digital world, and content is more important than ever. But as a business leader, it never feels like you have the time to sit down and actually create it.

 

The latest guest on the Measure Success podcast, Sally A. Curtis, is here to share some good news: you’ve probably already created exactly what you need.

 

Sally A. Curtis is a content repurposing wiz, speaker, radio/TV and podcast host, speaker bureau owner, connector, and mother. She’s passionate about amplifying her clients through content repurposing, building their brand equity, and positioning them as the expert in their market. 

 

Tune into the full episode for more about how to repurpose content you already have into “bite-sized” pieces, why it’s so important to listen to what clients are already asking for when you’re building your business’s services, and strategies Sally’s used to build a strong work-life balance.

 

Here’s a Glimpse of What You’ll Learn:

 

  • How Sally was able to build her business based off what people were already asking her to do
  • What it means for a business owner to be “too close” to their content, plus more about Sally’s process for turning huge content pieces like books into small, bite-sized pieces of content that can elevate a business or brand
  • Why Sally says her work is like being in a personal development seminar every single day
  • More about Sally’s professional background, including why she’s always had a side hustle
  • The three arms of Sally’s business, and how she sees each of those growing in the future
  • Why connection is one of the top challenges Sally faces as an entrepreneur 
  • How Sally measures success, plus the strategies she uses to reach a “steady” point within her business 
  • The role that discipline plays in Sally’s life, and how those boundaries have helped her build a more balanced life
  • The difference between “being” and “doing” and why Sally draws such a firm line between the two when she first starts a day 
  • The power of “little moments,” and how they serve as the framework for success in Sally’s personal life
  • Which book taught Sally what her specific “genius” was, how she used that to refine her business, and the one word she’d use to describe her work and life

 

Resources Mentioned in This Episode: