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Helping Underserved Small Businesses #009

The Small Business Matters Podcast

Release Date: 09/13/2022

The ABC's of LLC's with Imani Law show art The ABC's of LLC's with Imani Law

The Small Business Matters Podcast

Each year, there are roughly 4.7 million new small businesses created, but according to the U.S. Census that number shot up to 5.5 million in 2023, the highest year on record.   Many of these new ventures are Limited Liability Corporations or LLC's, and with so many small businesses being created we thought it would be a good time to talk about LLC's, how they differ from other business structures and what advantages you have as a business owner by forming one.   Our show research on TikTok led us to discover Imani Law, co-founded by Carmel and Camellia Imani. This forward-thinking...

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Crafting The Perfect Sales Pitch with April Dunford show art Crafting The Perfect Sales Pitch with April Dunford

The Small Business Matters Podcast

In this episode of Small Business Matters, we are in discussion with April Dunford on crafting compelling sales pitches and the importance of positioning in sales strategies.  

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Accounting For Success with Cassie Saquing show art Accounting For Success with Cassie Saquing

The Small Business Matters Podcast

Millions of new businesses are launching around the country, and many of these businesses are being run by new entrepreneurs, people who may not be familiar with the accounting side of a business, so we thought it would be a great opportunity to talk about setting your accounting systems up for success with .   Cassie is a money mindset and business management coach. She helps business owners kill the hustle and make a profit.  As a soul-centered financial and money mindset coach, she's also a dedicated wife and mother to four children. In her early days, she applied her skills and...

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Busting Myths About Advertising On LinkedIn with AJ Wilcox show art Busting Myths About Advertising On LinkedIn with AJ Wilcox

The Small Business Matters Podcast

In this episode, Gary Stockton interviews AJ Wilcox, the LinkedIn ads myth buster. AJ shares expert perspectives on advertising ROI and the significance of LinkedIn ads for small businesses and highlights the power of LinkedIn's data for targeting ideal customers in the business-to-business space. During the episode AJ dispels the myth that LinkedIn ads are expensive, emphasizing the higher ROI potential. We also spend some time talking about the use of video ads, showcasing their effectiveness in connecting with the audience.     Highlights:     00:05 Introduction and...

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Boosting Email Security For Your Small Business show art Boosting Email Security For Your Small Business

The Small Business Matters Podcast

In this episode of Small Business Matters, Gary Stockton interviews of , a noted expert in the field, about the importance of email security for small businesses. They discuss the concept of DMARC (Domain-based Message Authentication, Reporting, and Conformance) and its role in preventing cyber breaches and email fraud. Stephen emphasizes the need for small businesses to implement DMARC to protect their email addresses, improve the reputation of their legitimate email messages, and be a good neighbor on the internet. He also highlights the challenges faced by small businesses in setting up...

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Retirement Plans For Small Business Owners show art Retirement Plans For Small Business Owners

The Small Business Matters Podcast

We dive into two great topics in this episode — in our first segment, we speak with Jean Smart, CEO of , a fast-rising platform that makes 401Ks accessible for small business owners.  In our second segment, we speak with Shaun G. Bull, CEO of Enterprise Consultants Group in Los Angeles, California, about tax resolution and how he has come to the aid of small business owners dealing with tax debt.  SEGMENT #1 We discuss Penelope's mission to make 401Ks accessible to small businesses and entrepreneurs with Jean Smart from Penelope. Jean shares insights from her extensive financial...

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Building The Ultimate Marketing Engine with John Jantsch show art Building The Ultimate Marketing Engine with John Jantsch

The Small Business Matters Podcast

This week, we dive into a great book by renowned small business expert and author, . It's called "Building the Ultimate Marketing Engine," and if you are looking to rev up your holiday sales this season, you will want to pay close attention during this episode. John drops some serious nuggets in world-class customer service and taking your business to the next level. We also share our next Founder's Narrative story by Laura Lady, Founder and CEO of .  It's a cool story about a giant fat burg that clogged up the pipes in East London and inspired this SharkTank featured entrepreneur to take...

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Grow Your Online Business with Pinterest show art Grow Your Online Business with Pinterest

The Small Business Matters Podcast

If you are running an online store for your small business, you know how important organic traffic can be. So for this small business matter, we’re going to talk about Pinterest, and why it has become such an important component for so many online resellers.  Jeff Sieh, Head Beard at and Host of the weekly podcast is here to help us unpack the many cool ways Pinterest can benefit your online business.  We will also hear from Braxton Fleming, Founder of Stealth Bro's & Co in a new segment where we hear small business origin stories. For any resources mentioned on the show...

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Tips for Buying or Selling a Business show art Tips for Buying or Selling a Business

The Small Business Matters Podcast

According to BizBuySell’s Insight Report, a leading resource that tracks and analyzes businesses-for-sale, the number of business acquisitions grew in Q1, 2023 by 4.8% over the prior quarter. And while this bounce follows three consecutive declines, the market of buying and selling businesses has almost reached pre-pandemic levels. Whether you are buying a business or selling a business, value matters. So for this small business matter, we will be speaking with Rich Goeldner. He's an Accredited Senior Appraiser who has provided valuation advisory services since the early '90s, and he...

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Resources for LGBTQ+ Small Business Owners and Entrepreneurs show art Resources for LGBTQ+ Small Business Owners and Entrepreneurs

The Small Business Matters Podcast

Happy pride Month to all our listeners! Today we have two guests, each with a wealth of information to share specifically for LGBTQ+ entrepreneurs and business owners. All small business owners face challenges when they’re starting out, and they’ll probably experience bumps along the road as times goes by, too. Being an LGBTQ+ business owner or entrepreneur means you may face more challenges than others, in some cases. Only about 4% of businesses in the US are owned by LGBTQ+ people, even though 7% of the US population identifies as LGBTQ+. So, in honor of Pride month and LGBTQ+ small...

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More Episodes

This week on the Small Business Matters podcast we sit down with two exceptional leaders doing incredible work on behalf of the small business community.

SEGMENT 1 -

In our first segment, we speak with Shannan Herbert, Executive Vice President and Chief Credit Officer for City First Bank about underwriting for racial justice. In this thought-provoking discussion, we talk about the disparities black and brown businesses face in gaining access to credit, and key learnings from her work with Beneficial State Foundation and the special purpose credit program currently in development. 

SEGMENT 2 starts at 17:44 -

Each year the Federal Reserve surveys small business owners about applying for credit and their challenges. Emily Wavering Corcoran is the Program Manager in charge of this research. In our interview, Emily discusses the latest report on small businesses owned by people of color. It's really remarkable research that raises a lot of questions about small business credit disparity for underserved small businesses.
 
For any resources mentioned on the show today, visit our show notes over at experian.com/smbmatters. 

 
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