Driving Real Business From Your Podcast with Molly Ruland
The Small Business Matters Podcast
Release Date: 08/05/2024
Unleashing Productivity and Energy Resources with Kris Ward
The Small Business Matters Podcast
In today's hyperspeed, do it now, do it fast business climate, small business owners are facing a growing crisis. According to Ramsey's State of Small-Business Owners in America research study, a staggering 11.3 million business owners report struggling to find capable employees to do the work they need to be done. A challenge exacerbated by rising unemployment and a persistent labor shortage. This scarcity threatens not just business performance but the very survival of many small enterprises. But an increasing number of entrepreneurs are shouldering heavy burdens alone, spiraling into...
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Driving Real Business From Your Podcast with Molly Ruland
The Small Business Matters Podcast
For this episode of The Small Business Matters podcast we delve into the transformative world of podcasting with the expert guidance of Molly Ruland, CEO of Heartcast Media. Molly, a seasoned veteran in podcast production. As you will hear from our discussion, she really understands this space, and knows what it takes to convert podcasts into lasting client relationships. A few key takeaways: Defining Success in Podcasting - Molly emphasizes the importance of clarity in a podcast's goals. Whether aiming for thought leadership, enhancing visibility, or generating sales,...
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Making AI Work For Your Small Business with Pam Didner
The Small Business Matters Podcast
Are you looking to make AI work for your small business? You have come to the right place. This week, our Small Business Matters podcast dives into AI with expert and author Pam Didner. Pam is a powerhouse in the marketing world. She’s not just a marketing expert; she’s a problem solver, a digital enthusiast, and a lover of all things tech. With a rich background in B2B marketing, Pam is a much sought-after keynote speaker and trainer for B2B marketing teams. She’s the host of a popular podcast, B2B Marketing and More, where she dives into marketing strategies and trends that shape...
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The ABC's of LLC's with Imani Law
The Small Business Matters Podcast
Each year, there are roughly 4.7 million new small businesses created, but according to the U.S. Census that number shot up to 5.5 million in 2023, the highest year on record. Many of these new ventures are Limited Liability Corporations or LLC's, and with so many small businesses being created we thought it would be a good time to talk about LLC's, how they differ from other business structures and what advantages you have as a business owner by forming one. Our show research on TikTok led us to discover Imani Law, co-founded by Carmel and Camellia Imani. This forward-thinking...
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Crafting The Perfect Sales Pitch with April Dunford
The Small Business Matters Podcast
In this episode of Small Business Matters, we are in discussion with April Dunford on crafting compelling sales pitches and the importance of positioning in sales strategies.
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Accounting For Success with Cassie Saquing
The Small Business Matters Podcast
Millions of new businesses are launching around the country, and many of these businesses are being run by new entrepreneurs, people who may not be familiar with the accounting side of a business, so we thought it would be a great opportunity to talk about setting your accounting systems up for success with . Cassie is a money mindset and business management coach. She helps business owners kill the hustle and make a profit. As a soul-centered financial and money mindset coach, she's also a dedicated wife and mother to four children. In her early days, she applied her skills and...
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Busting Myths About Advertising On LinkedIn with AJ Wilcox
The Small Business Matters Podcast
In this episode, Gary Stockton interviews AJ Wilcox, the LinkedIn ads myth buster. AJ shares expert perspectives on advertising ROI and the significance of LinkedIn ads for small businesses and highlights the power of LinkedIn's data for targeting ideal customers in the business-to-business space. During the episode AJ dispels the myth that LinkedIn ads are expensive, emphasizing the higher ROI potential. We also spend some time talking about the use of video ads, showcasing their effectiveness in connecting with the audience. Highlights: 00:05 Introduction and...
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Boosting Email Security For Your Small Business
The Small Business Matters Podcast
In this episode of Small Business Matters, Gary Stockton interviews of , a noted expert in the field, about the importance of email security for small businesses. They discuss the concept of DMARC (Domain-based Message Authentication, Reporting, and Conformance) and its role in preventing cyber breaches and email fraud. Stephen emphasizes the need for small businesses to implement DMARC to protect their email addresses, improve the reputation of their legitimate email messages, and be a good neighbor on the internet. He also highlights the challenges faced by small businesses in setting up...
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Retirement Plans For Small Business Owners
The Small Business Matters Podcast
We dive into two great topics in this episode — in our first segment, we speak with Jean Smart, CEO of , a fast-rising platform that makes 401Ks accessible for small business owners. In our second segment, we speak with Shaun G. Bull, CEO of Enterprise Consultants Group in Los Angeles, California, about tax resolution and how he has come to the aid of small business owners dealing with tax debt. SEGMENT #1 We discuss Penelope's mission to make 401Ks accessible to small businesses and entrepreneurs with Jean Smart from Penelope. Jean shares insights from her extensive financial...
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Building The Ultimate Marketing Engine with John Jantsch
The Small Business Matters Podcast
This week, we dive into a great book by renowned small business expert and author, . It's called "Building the Ultimate Marketing Engine," and if you are looking to rev up your holiday sales this season, you will want to pay close attention during this episode. John drops some serious nuggets in world-class customer service and taking your business to the next level. We also share our next Founder's Narrative story by Laura Lady, Founder and CEO of . It's a cool story about a giant fat burg that clogged up the pipes in East London and inspired this SharkTank featured entrepreneur to take...
info_outline- Defining Success in Podcasting - Molly emphasizes the importance of clarity in a podcast's goals. Whether aiming for thought leadership, enhancing visibility, or generating sales, understanding these objectives dictates the podcast’s direction and content strategy.
- Efficiency in Production - Advocating for efficiency, Molly advises against business owners producing their podcasts. She stresses the value of outsourcing production to professionals to ensure quality and allow business owners to concentrate on their core responsibilities.
- Strategic Guest Selection - Choosing the right guests is crucial. Molly points out that the real value lies not in mass audience appeal but in nurturing relationships with guests who align with the business’s goals. These relationships are more likely to convert into business opportunities.
- Leveraging Podcasts for Business Development - Podcasts are not just marketing tools but also potent business development tools. Molly shares examples of how podcasts have facilitated valuable connections and partnerships, proving their efficacy in business strategy beyond mere content creation.
- Growth Through Quality and Networking - Growth in podcasting comes from quality content and strategic networking, not merely audience numbers. Molly advises focusing on producing high-quality content that guests and their networks would want to share, thereby enhancing reach and influence effectively.