Boosting Email Security For Your Small Business
The Small Business Matters Podcast
Release Date: 12/11/2023
Loan Ready: How To Approach Your Lender With Confidence
The Small Business Matters Podcast
In this episode of Small Business Matters, we tackle one of the most crucial steps for any small business owner: preparing to approach a lender for financing. With over 19 million new businesses formed in the last two years, accessing capital has become a common challenge for many entrepreneurs. However, many small business owners are simply not prepared when they step into a lender’s office. Whether it's underestimating their capital needs, being unsure about the necessary documents, or misunderstanding how the lending process works, these gaps can prevent them from securing the funding...
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Unleashing Productivity and Energy Resources with Kris Ward
The Small Business Matters Podcast
In today's hyperspeed, do it now, do it fast business climate, small business owners are facing a growing crisis. According to Ramsey's State of Small-Business Owners in America research study, a staggering 11.3 million business owners report struggling to find capable employees to do the work they need to be done. A challenge exacerbated by rising unemployment and a persistent labor shortage. This scarcity threatens not just business performance but the very survival of many small enterprises. But an increasing number of entrepreneurs are shouldering heavy burdens alone, spiraling into...
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Driving Real Business From Your Podcast with Molly Ruland
The Small Business Matters Podcast
For this episode of The Small Business Matters podcast we delve into the transformative world of podcasting with the expert guidance of Molly Ruland, CEO of Heartcast Media. Molly, a seasoned veteran in podcast production. As you will hear from our discussion, she really understands this space, and knows what it takes to convert podcasts into lasting client relationships. A few key takeaways: Defining Success in Podcasting - Molly emphasizes the importance of clarity in a podcast's goals. Whether aiming for thought leadership, enhancing visibility, or generating sales,...
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Making AI Work For Your Small Business with Pam Didner
The Small Business Matters Podcast
Are you looking to make AI work for your small business? You have come to the right place. This week, our Small Business Matters podcast dives into AI with expert and author Pam Didner. Pam is a powerhouse in the marketing world. She’s not just a marketing expert; she’s a problem solver, a digital enthusiast, and a lover of all things tech. With a rich background in B2B marketing, Pam is a much sought-after keynote speaker and trainer for B2B marketing teams. She’s the host of a popular podcast, B2B Marketing and More, where she dives into marketing strategies and trends that shape...
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The ABC's of LLC's with Imani Law
The Small Business Matters Podcast
Each year, there are roughly 4.7 million new small businesses created, but according to the U.S. Census that number shot up to 5.5 million in 2023, the highest year on record. Many of these new ventures are Limited Liability Corporations or LLC's, and with so many small businesses being created we thought it would be a good time to talk about LLC's, how they differ from other business structures and what advantages you have as a business owner by forming one. Our show research on TikTok led us to discover Imani Law, co-founded by Carmel and Camellia Imani. This forward-thinking...
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Crafting The Perfect Sales Pitch with April Dunford
The Small Business Matters Podcast
In this episode of Small Business Matters, we are in discussion with April Dunford on crafting compelling sales pitches and the importance of positioning in sales strategies.
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Accounting For Success with Cassie Saquing
The Small Business Matters Podcast
Millions of new businesses are launching around the country, and many of these businesses are being run by new entrepreneurs, people who may not be familiar with the accounting side of a business, so we thought it would be a great opportunity to talk about setting your accounting systems up for success with . Cassie is a money mindset and business management coach. She helps business owners kill the hustle and make a profit. As a soul-centered financial and money mindset coach, she's also a dedicated wife and mother to four children. In her early days, she applied her skills and...
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Busting Myths About Advertising On LinkedIn with AJ Wilcox
The Small Business Matters Podcast
In this episode, Gary Stockton interviews AJ Wilcox, the LinkedIn ads myth buster. AJ shares expert perspectives on advertising ROI and the significance of LinkedIn ads for small businesses and highlights the power of LinkedIn's data for targeting ideal customers in the business-to-business space. During the episode AJ dispels the myth that LinkedIn ads are expensive, emphasizing the higher ROI potential. We also spend some time talking about the use of video ads, showcasing their effectiveness in connecting with the audience. Highlights: 00:05 Introduction and...
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Boosting Email Security For Your Small Business
The Small Business Matters Podcast
In this episode of Small Business Matters, Gary Stockton interviews of , a noted expert in the field, about the importance of email security for small businesses. They discuss the concept of DMARC (Domain-based Message Authentication, Reporting, and Conformance) and its role in preventing cyber breaches and email fraud. Stephen emphasizes the need for small businesses to implement DMARC to protect their email addresses, improve the reputation of their legitimate email messages, and be a good neighbor on the internet. He also highlights the challenges faced by small businesses in setting up...
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Retirement Plans For Small Business Owners
The Small Business Matters Podcast
We dive into two great topics in this episode — in our first segment, we speak with Jean Smart, CEO of , a fast-rising platform that makes 401Ks accessible for small business owners. In our second segment, we speak with Shaun G. Bull, CEO of Enterprise Consultants Group in Los Angeles, California, about tax resolution and how he has come to the aid of small business owners dealing with tax debt. SEGMENT #1 We discuss Penelope's mission to make 401Ks accessible to small businesses and entrepreneurs with Jean Smart from Penelope. Jean shares insights from her extensive financial...
info_outlineIn this episode of Small Business Matters, Gary Stockton interviews Stephen Jordan of Sound Cybersecurity, a noted expert in the field, about the importance of email security for small businesses. They discuss the concept of DMARC (Domain-based Message Authentication, Reporting, and Conformance) and its role in preventing cyber breaches and email fraud. Stephen emphasizes the need for small businesses to implement DMARC to protect their email addresses, improve the reputation of their legitimate email messages, and be a good neighbor on the internet. He also highlights the challenges faced by small businesses in setting up and maintaining DMARC and provides advice on overcoming these obstacles. Additionally, Stephen shares real-world examples of how implementing DMARC has significantly reduced email fraud and phishing attacks for small businesses. He discusses the evolving role of DMARC in email security and predicts that it may become a requirement in the future. Stephen also addresses the importance of training employees to recognize and respond to phishing attempts effectively. Finally, he advises small businesses that outsource their email infrastructure to thoroughly evaluate the security measures in place and not to assume that everything is done.
Key Takeaways:
- DMARC is a powerful tool that can prevent cybercriminals from using a business's email addresses and improve the reputation of legitimate email messages.
- Only about 2% of all domain names have fully implemented DMARC, indicating a significant need for small businesses to prioritize email security.
- Small businesses should invest in security awareness training and testing to educate employees about phishing attempts and improve their ability to recognize and respond to them.
- Outsourcing email infrastructure does not absolve small businesses from the responsibility of ensuring email security. They should actively monitor and evaluate the security measures implemented by their email service provider.
For any resources mentioned on the show today, visit our show notes over at experian.com/smbmatters.
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