Episode 244 - How a Rebrand Exploded A Pet Business with Amber Van Denzen, of Atta Boy Animal Care
The Poodle to Pitbull Pet Business Podcast
Release Date: 09/30/2022
The Poodle to Pitbull Pet Business Podcast
What happens when you put some of the most ambitious dog daycare owners in one room for two days? What business breakthroughs did attendees walk away with—and how can you apply them to your own pet business? Why premium pricing, memberships, and storytelling are the secret sauces to a thriving pet business? In this special episode, Dom Hodgson takes you behind the scenes of his first ever Dog Daycare Business Bootcamp, fresh off an intense and inspiring two days in Orlando. All attendees left fired up, full of ideas, and ready to make big moves in their...
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What’s the secret to running a pet business that clients rave about? How do you charge premium prices and attract the best clients? And why does stepping away from your business sometimes lead to the biggest breakthroughs? In this episode, I take you back in time to the highlights of my 2018 Bootcamp, packed with game-changing strategies to help you build a thriving, premium pet business. I’m also looking ahead to my Dog Daycare Business Bootcamp (happening next week in Orlando) and teasing what attendees can expect from two jam-packed days of business transformation. I’ve got a...
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What if you could finally stop being the bottleneck in your own business? How do you go from being hands-on, and worried about every little detail, to stepping back and still running a well-oiled machine? What do you need to turn your family pet business into a wealth generating machine? In this episode, I share the five crucial steps to building a business that grows while allowing you take a back seat. You need to move on from being someone who is locked in “I do everything myself” chaos, to adding carefully planned systems that will run your business smoothly without having...
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Are you sick and tired of dealing with penny pinching PITA customers who complain about your prices? Do you recognise that dogs need more than just a safe place to stay, but do you struggle to convince clients they should invest in enrichment upsells? Would you love to be able to attract affluent clients who value premium, personalized pet services? Then you need to tune in to this weeks podcast where I share how to offer an experiential enrichment program, that will dramatically increase your profits, and set you apart from your crummy competiton I break down how you can...
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What if you could transform your dog training methods with simple, science-backed techniques? How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer? And why are those first few training sessions so crucial to building trust and achieving long-term success? In this episode, I’m joined by Annie Grossman, owner of School for the Dogs in New York and author of How to Train Your Dog with Love and Science. Annie shares her journey from journalist to dog training expert, breaking down the core principles of behavior science and showing...
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What happens when you hire someone just like you - but can’t coach them? How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025? In this festive episode, I’m joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exciting things we have planned for next year. Eve opens up about the challenges of hiring and coaching a “mini-me,” the bold pivot to create an enrichment space for dogs who don’t thrive in group play, and how she’s turning her...
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Are you ready to wind down from a busy year—but not sure how to switch off? Want to know how some of the top pet business owners are preparing to crush 2025? Curious about the wins, struggles, and strategies behind their success stories? In this special holiday episode, I reflect on a transformative 2024 and share exclusive snippets from my Elite UK Mastermind. You'll hear directly from members about the big wins they achieved this year - like scaling from a home-based daycare to a facility with 80 dogs - and the challenges they overcame, like managing team growth, setting...
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Are you ready to turn the dreaded January slump into a booming start for 2025? Do you struggle to sell enrichment activities - or wonder if clients will pay for them at all? Want to learn how enrichment add-ons can transform not just your daycare profits but also improve your staff morale, and help you attract more affluent clients? In this special episode, I share an exclusive snippet from a recent webinar with Tim Jackson, diving deep into how enrichment is revolutionizing the pet care industry. Hear how Beethoven - the chaos-causing Labrador - was calmed beyond belief by some...
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Have you started mapping out your 2025 pet business battle plan? Wondering what it really takes to attract affluent clients who are happy to pay top dollar? Have you planned out your conference season calendar, but don't want to see the same old speakers churn out presentations you've heard a hundred times? Then tune in because this week I’m sharing all the details about my upcoming Dog Daycare Business Bootcamp, which is happening in January 2025 in Orlando. Over two intense days, I’ll help you create a personalised pet business blueprint to smash your 2025 goals. Whether it’s...
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Have you heard of scent spaces? They’re the hottest new trend taking doggy daycares by storm - and for good reason. These small but mighty rooms are turning unused spaces into revenue-generating, behavior-calming, tail-wagging goldmines. In this episode, Dom Hodgson reveals how scent spaces can transform your daycare into the talk of the town. Joined by Tim Jackson, who’s seen firsthand the power of this innovation, Dom breaks down why scent spaces are the ultimate upgrade for any facility. Whether you want calmer, happier dogs, more impressed clients, or a premium service that...
info_outlineThis weeks guest is the amazing Amber Van Denzen of Attaboy Animal Care in Lakeland Florida.
Very entrepreneurial from a young age, Amber started doing pet sitting jobs as a teenager for her neighbours, before moving on to training as a vet tech after highschool.
She had dreams of moving further into the vetrinary world but struggles with science (in particular chemistry, which I can totally identify with!) which meant she switched to equine management.
Then she discovered she was alergic to horse which meant she went back to vet teching, which was rewarding, but incredinbly tiring and underpaid.
A chance conversation with a friend let to her starting up a pet care business, which she built around her vet tech role.
She did a stint working with the Girl Scouts before going full time in building Atta Boy Pet Care.
Amber shares the ups and downs of scaling up a thriving pet business, and the challenges of building a business around being a wife and mother.
You'll discover;
- How a major rebrand caused her business to double in size.
- Why she switched from IC's to employees to make the business more sustainable
- And she shares a day in the life of running a thriving pet care business.
- And much, much more...
You can find out more about Ambers business by clicking here
Check out her useful Youtube Channel here
To find out more about Dom's Coaching Programs click here
To grab a ticket for Dom's Grow Your Pet Business FAST! in Orlando Florida on October 15th click here