Libsyn Directory

David Charest - How to Sell More with an Engaging Email Marketing Strategy

Release Date: 10/13/2022

SMB Community Podcast by James Kernan

Hosts Amy Babinchak and James Kernan discuss the struggles of recruiting and what key qualities to look for when recruiting good people. 1.) MSP Question of the Week: When struggling with recruiting, how do you find good people/talent? --- 2.) Notes On The News Microsoft will begin force-upgrading Windows 11 22H2 systems to version 23H2 starting October 8, 2024, as the former reaches end of support: Apple launched new iPhone 16 in September 2024 --- Our upcoming events and more: SMBTechfest Q4 - Irvine, CA - October 17-18 Check out Amy’s weekly newsletter! ...

Should you offer vCISO services with your security offering?

SMB Community Podcast by James Kernan

Host James Kernan discussses security offerings, specifically looking at offering vCISO services as part of your cyber security stack. 1.) MSP Question of the Week: Should you offer vCISO services? --- 2.) 5 Minutes with a Smart Person Host James Kernan sits down with Charlene Ignacio, CEO of Fornix Marketing, to discuss being strategic about M&A discussions. --- 3.) Notes On The News Chris Day, founder of ScalePad, , focusing on creating an integrated suite of products rather than pursuing new acquisitions. Outgoing CEO Dan Wensley will remain as a shareholder and...

Smaller Businesses Need Different Security Services - An Interview with Dor Eisner

SMB Community Podcast by James Kernan

Host Karl Palachuk caught up with Dor Eisner, CEO of Guardz. Right off the bat, Eisner points out the reason enterprise cybersecurity attacks are different from those focused on small business. Like it or not, most of the attacks that work against SMB clients will not work against larger enterprises. Eisner discusses the toolsets that are built specifically to attack small businesses, and marketed that way on the dark web. Assuming you don't want to spend time browsing the dark web, it's good to have a partner who is willing to. Guardz is focused completely on securing small businesses, and...

Amplify your Marketing Efforts with Rialto Marketing

SMB Community Podcast by James Kernan

Host James Kernan sits down with an exclusive interview with Tim Fitzpatrick, President of Rialto Marketing. Founded in 2012, Tim created Rialto with the vision of having a positive lasting impact on the businesses they work with. Tim believes there are three (3) critical elements of marketing: strategy, planning, and leadership. Having a passion for developing and growing businesses has allowed Tim and Rialto Marketing to accomplish groundbreaking marketing campaigns over the years. --- Our upcoming events and more: MASTERMIND LIVE – Denver, CO – Sept 26-27th Use...

Sharing Big Wins and Successes

SMB Community Podcast by James Kernan

Hosts James Kernan and Amy Babinchak kick off this week's episode with topics regarding big wins, Windows 10 End of Life, and an exclusive interview with Tim Fitzpatrick 1.) MSP Question of the Week: Can you share some big wins? Hosts James Kernan and Amy Babinchak sit down and discuss various successes and wins with clients over the years. --- 2.) 5 Minutes with a Smart Person Host James Kernan interviews Tim Fitzpatrick, the President of Rialto Marketing. Rialto provides marketing consulting and outsourced CMO services to help B2B professional service firms that need accelerated growth...

Do you have an entry level MSP offering?

SMB Community Podcast by James Kernan

1.) The MSP Question of The Week - Do you have an entry level MSP offering? This week, James Kernan and Amy Babinchak sit down to discuss entry level MSP offerings. Does your company offer one? Hear James and Amy speak about the benefits and drawbacks that an entry-level MSP offering can have on your business. --- 2.) Notes on the News Discussion on Olympics: Athletics abilities Media giant TikTok’s response to the U.S. ban decision. CNN article: --- Our upcoming events and more: MASTERMIND LIVE – Denver, CO – Sept 26-27th Use “EARLYBIRD” as the coupon code...

Unifying the IT Channel Industry with the Channel program

SMB Community Podcast by James Kernan

Host James Kernan sits down with Kevin Lancaster and Matt Solomon of Channel Program, a platform designed to unify the IT Channel industry. Kevin Lancaster and Matt Solomon are the co-founders of Channel Program, a platform designed to unify the IT Channel industry. Kevin Lancaster has a strong background in the channel technology space. He previously served as the CEO of ID Agent, a cybersecurity company, which he grew significantly before its acquisition by Kaseya. Matt Solomon also has extensive experience in the industry. He worked alongside Kevin at ID Agent and later became the Channel...

Smaller Businesses Are the Testbed for Malware - A Look at the Huntress Threat Report

SMB Community Podcast by James Kernan

Host Karl got together with Jamie Levy, Director of Adversary Tactics from Huntress. Jamie is also a longtime researcher, developer and board member of the Volatility Foundation. She has worked over 15 years in the digital forensics industry, conducting investigations as well as building out software solutions. We got together to discuss the Huntress 2024 Threat Report. Download here: Jamie walks us through some of the major trends, including important "take-downs" and ransomware trends. One interesting finds is that squishing down one threat leaves room for other threats to...

Using Alternative Payments to Process Customer Payments, Improve cash flow and Grow revenue!

SMB Community Podcast by James Kernan

Host James Kernan sits down with Baxter Lanius to discuss automating customer payments using the software tool, Alternative Payments. At Alternative Payments, their mission is to lower the barrier and make smarter payments accessible to one and all. More in-depth, Alternative Payments provides offline businesses the opportunity to participate in online transactions - enabling merchants to accept credit cards, ACH, and B2B PNPL, while accessing powerful reporting and analytics all-in-one. Check them out: --- Our upcoming events and more: MASTERMIND LIVE – Denver, CO – Sept...

What you learned as a vendor, that you WISHED you knew as an MSP

SMB Community Podcast by James Kernan

Host James Kernan sits down with Dustin Puryear to discuss sales and marketing for MSP's. Dustin Puryear is indeed a prominent figure in the tech world. As the founder of Puryear IT, he leads a team dedicated to leveraging technology to enhance business operations. His expertise is widely recognized, with contributions to well-known publications like Windows Magazine and CIO.com. Additionally, he’s been featured in interviews on Federal News Radio and Microsoft Podcasts. Dustin’s involvement extends to national tours with Microsoft, where he shares his insights on enterprise technology...

More Episodes

Host Karl speaks with Dave Charest.

Dave Charest is Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses. In his role, Dave acts as an educator and an advocate for small business leaders, marketing professionals, and nonprofits by providing them with practical marketing advice that can help them achieve their goals. He is a dynamic leader, speaker, creator, and award-winning marketer who strives to inspire small businesses by simplifying the complex world of online marketing.

Resources and Links:

https://www.constantcontact.com/

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